5 Things That Can Dramatically Improve Your Content Distribution. Pins on Pinterest If you have a catchy visual for your article, or if you have added an infographic (I am talking about a good one, full of valuable information, not some crap with two numbers and a million different colors), you can hook readers from Pinterest.
Your visual needs to be beautiful and really go along with your topic. A pin can be much more valuable than a share on any other social network because of its lifetime. It is much easier to find and it stays on top on Pinterest for much longer if your keywords and board titles are thoroughly selected. Standards on Pinterest are more about beauty and visual impact than about freshness. Pinterest can become essential if your business revolves around architecture, cooking, fashion or photography. How to write easy-to-read content that shares better. Your Title as a Value Proposition A great title will help your article get shared.
Many people only look for titles on social medias for sharing a piece of content. If you can create an efficient title, you will benefit through better distribution. Creating a great title for a blog post can be done by giving an affirmative value proposition, or by intriguing your reader. The types of titles that work well in general these days, are "How To" titles (like this one) or list titles ("5 Efficient Ways to ... "). Intriguing your reader can be done using titles like "What The Hollywood Film Industry Taught Us About Recruiting Software Developers".
Capitalized letters in each word have a higher click-through rate than a capital on the first letter only. The media website Upworthy advises to write 25 headlines for each article to push your creativity and get more chances to come up with a great title. 5 Ways To Manage Comments And Trigger Engagement. Home > 5 Ways to Manage Comments and Trigger Engagement Get feedback!
Bunchcast.com Popular Science, the science and technology magazine, announced in September 2013 that they were closing the comment sections on every new article of their website in an effort to avoid trolls*. This decision triggered a lot of anger on the Internet. They were accused of choosing the easy way out and giving up on their reader's feedback. . * from Wikipedia: In Internet slang, a troll is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community, either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. For marketers, the problem is different because you are creating content to bring value and to start a relationship with a reader that may become a potential customer.
How To Get New Ideas to Drive your Content Marketing. How To Choose your Metrics for Customer Acquisition in Content Marketing. The first metric you think about when you are publishing content on a regular basis is the number of views you get for each post.
This is the first step to achieve: being sure the link to your article gets clicked. Once you get a view and the visitor lands on your article, you will have to give him a reason to stay on your page and actually read the article. If the visitor leaves the page after just a few seconds, you did a bad job retaining him. You know that your headline did a good job grabbing the reader's attention since he clicked on your link. However, the content didn't measure up to the promise you made. Analytics applications like Google Analytics give you the details on how long visitors stay on a given page before leaving. Blogging platforms like medium, will also help you know if the reader went all the way down to the end of the text. . - scrolled down to the bottom of the article - spent enough time on the page to read the whole content. Creative-Ideas-for-Social-Media-Platforms_handout-2014.pdf. WRITING TOOLS. Character Pyramid Tool (PDF) Visualize your character’s FLAWS & associated behaviors (for a deeper understanding of this tool, please reference The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws) Character Target Tool (PDF) Organize and group your character’s POSITIVE ATTRIBUTES by category: moral, achievement, interactive or identity (for a greater understanding of this tool, please reference The Positive Trait Thesaurus: A Writer’s Guide to Character Attributes) Character Profile Questionnaire (PDF)