How Red Bull Takes Content Marketing to the Extreme. James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent. The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it's sandwiched between "Audio" and "Games. " There it is, the fifth one: "JUST EPIC. " In a sense, the channel embodies Red Bull's entire marketing approach. Click. Instantly, you're browsing videos of a 12-year-old skateboarder nailing the world's first ever 1080 (that's three full revolutions) during a ramp jump. Red Bull's universe is extreme sports and adrenaline-junky stunts. Red Bull is a publishing empire that also happens to sell a beverage.
Red Bull is a publishing empire that also happens to sell a beverage. Yet, no one seems to know exactly how Red Bull does it. "The marketing strategy that has worked best for us is not to publish our strategies," says a Red Bull representative. What's Waiting in the Wings? Red Bull company profile: Origin & Founder - Who makes Red Bull? :: Energy Drink :: Red Bull UK. Supreme New York : Supreme: Modern Guerilla Marketing. "No offense, but if you don't know about Supreme, maybe it's because you're not supposed to.
" "The coolest streetwear brand in the world right now. " -British GQ Style How is Supreme so successful in today's market? A market where non-stop exposure, over-exposure, is an admirable benchmark for success. A market where customer service is everything, yet Supreme employees are simply quite rude, purposely. Maybe it is Supreme's unique and creative approach to marketing. The fact that Supreme refuses to "sell out" in terms of trying to be in every department store everywhere, but instead chooses to remain underground and boutique is a huge driver in the way they market themselves. Supreme = Guerilla Marketing? Supreme combines their brand logo with images that are truly eye-catching in nature. Let's Take A Look: KATE MOSS x SUPREME LOU REED x SUPREME LADY GAGA x SUPREME MIKE TYSON x SUPREME ROSA ACOSTA x SUPREME KERMIT THE FROG x SUPREME Guerrilla Marketing Campaign. Shane O'neill - Photos de Shane O'neill. Login to Mintel Reports - Mintel Group Ltd.
Baysixty6 skatepark. Tube Advertising | Liverpool Street Station - London Underground. Advertise at Liverpool Street Tube Station with Transport Media, the tube advertising specialists. Liverpool Street Tube Station is in the City of London serving the Central, Circle, Hammersmith & City, and Metropolitan lines and is part of Transport for London’s Fare Zone 1. Advertising at Liverpool Street Tube Station will be seen by the 63.7 million passengers who come through Liverpool Street Tube Station every year.
Liverpool Street Station is one of three tube stations on the famous Monopoly board. Tube advertising allows you to reach and engage with the enormously valuable urban audience that uses it. Liverpool Street Tube Station is a Wi-Fi enabled station allowing millions of commuters and visitors to get online, visit social media sites, go online to shop or just browse the web to discover your brand. Transport Media offers Tube Advertising across all stations on the London Underground. Tube Advertising | Liverpool Street Station - London Underground. Skateboarding videos. 853 × 356 - simpsons.wikia.com 359 × 318 - en.wikipedia.org.
Go Skateboarding Day - Sidewalk Skateboarding. Go Skateboarding Day is an annual one-day celebration of skateboarding, usually held on 21st June, with the aim of promoting the sport and encouraging skaters to drop everything else and get outside. Originally conceived by the International Association of Skateboard Companies (IASC), the day was first held in 2004, with a few simple skate sessions and barbecues held in skateboarding’s unofficial capital, Southern California. Events, fundraisers, contests, protests and demos are held around the world to celebrate the day – one of the biggest events is in New York City, run by the boss of 5boro Skateboards Steve Rodriguez, where thousands of participants take part. In 2013, the day kicked off at Flushing Meadows skatepark with a best trick event on the park handrail, before heading back to the city for the traditional push across the Williamsburg. into the city’s Lower Eastside and the LES Coleman Playground.
Stussy Women Spring/Summer 2015 Lookbook | Highsnobiety. Stussy Livin’ General Store | West Coast Pop-Up Tour. Yesterday was the launch of the Stussy Livin’ General Store Pop-Up inside of the Stussy LA location. This is the 2nd stop on the west coast tour and it just so happened to be across from my work. I was able to see the collection at Tortoise General Store in Venice, but they didn’t have the item I was looking for… I was pretty excited for the launch! The General Store has been open in Tokyo for the past couple of years, but this is the first time it’s seen the light of day in the US. There are tons of collabs, including Velva Sheen, Shoes Like Pottery, and Stumptown Coffee to name a few. If you are in LA it is definitely worth a visit, if not, you can find most of the items here.
Tips: Stay true to social media culture cool like a major clothing brand [Stussy case study] | Crowdbooster BlogCrowdbooster Blog. From here to dear: content that consumers shout for.When Stussy made its presence known online, it was a natural transition for the social clothing brand. “Being a niche business, we never found that advertisements, magazines or television were good communication platforms for us,” Sinatra said. “The Internet has proved to be perfect. Just the right size to reach our intended demographics.” Stussy currently reaches its audience with three-month campaigns for limited-edition products. They speak well to their biggest fans: a sneak peek of products consists of a photo followed by an interview and a video. After the lead-up, Stussy would then announce a product line’s launch date. “Stuff does sell out quickly, and fans want to go get it,” Sinatra said.
As for the future of social media, Sinatra believes that everyone will improve at crafting and transferring information – all with the aim of giving fans what they love. Come Up Tour 2015 | Transworld Skateboarding. 0001-ae446494-5212499b-3bc1-6ec46191.jpg (JPEG Image, 1247 × 648 pixels) - Scaled (82%) Mark whitfield photography: hanes x stüssy t-shirts. In shibuya i picked up a sweet three-pack of hanes x stüssy tees i think the sizes were aimed at the japanese market. medium was tiny so i bought large. nice stüssy touches on the front of the packaging and on the reverse side the bag is pretty much to be thrown away, but stüssy really put some effort into it, unlike the packaging with the supreme x hanes tees the tees themselves are pretty plain just basic cotton white tees with a small stüssy logo printed at the waist ideal.
Far’n High Skateboarding World Cup 2015. Markt : Bathing Ape & Pepsi, Marketing Genius. Red Bull. With sales amounting to over 4 billion cans in 160 countries, Red Bull Energy Drink is the market leader. Red Bull has seen 30% growth in France and Norbert Dentressangle is helping it to develop even further. The Red Bull story started back in 1982. While on a business trip to Thailand, Dietrich Mateschitz, then marketing manager for a major toothpaste brand, discovered the stimulant properties of a local drink aimed at truck drivers.
It was called Krating Daeng, which means ‘red bull’ in Thai. In order to get the product established in Europe, the Austrian businessman used all his marketing expertise and came up with the advertising slogan: “Red Bull gives you wiiings”. A springboard for sports sponsorship Aimed at young sports enthusiasts, the drink was first distributed to cafés, restaurants and nightclubs. Major growth in the French market Red Bull arrived on the French market in 2008. Dietrich Mateschitz Founder of Red Bull. Red Bull flies to another level with marketing wins. Pepsi: "BAPEX PEPSI" TV Commercial by Tokyu Agency. Featured Brand: Stussy. Hailed by some as the one of the most influential streetwear brands of all time and the creator of the graphic tee, Stüssy has been one of the leading forces in bringing fashion to the people, by the people for over 30 years.
Hugely important in so many different worlds from hip hip to skaters, club kids to surfers, the brand's staying power speaks for itself. But it didn't start out that way — inspired to take a closer look at Stussy's history, we're sharing some cool graphics from their archive of '80s and '90s ads as well as putting together a quick hits timeline of how their story has evolved but they've managed to stay relevant after all these years. 1980: Shawn Stussy didn't intend to create an entire industry: he started out as a surfboard shaper in California who just wanted to sell some boards. The fall and rise of skateboard chic | Fashion. When Supreme opened its London store this September, the young and well-heeled spilled on to the streets of Soho from a launch party many had queued for hours to get into.
Inside, Ed Banger Records label owner and Parisian DJ Busy P rubbed shoulders with legendary skaters such as Jason Dill. This was more than good PR for the New York-based skater brand, recently worn in prolificacy by Odd Future's Tyler the Creator. This was an event that marked a remarkable change in fortunes for a fashion once largely dismissed as the style concerns of waster teenagers.
Supreme started life in the mid-90s, when New York skating was at an all-time low. Companies were going out of business, skaters couldn't afford to live off their sponsorship and the sport had developed a reputation for being popular among a nuisance generation of slacker kids. This spring PPR, the parent company of Gucci and Alexander McQueen, bought the Californian skate company Volcom in a deal worth $607m.
How skatewear grew up | Fashion. The goal was, of course, to do an ollie. Then you knew you would have made it. As a wannabe skater in the 1990s, I could never manage this basic boarder move. Growing up in the not-at-all mean streets of Guildford, skating seemed like it could magic carpet me away from the weight of suburban apathy. Or at least make me feel cool. I was in awe of a world dressed by Dickies and Stussy. These days this cool has seen skater brands like Palace and Supreme pierce the mainstream as the fashion world co-opts its aesthetic.
“Fashion has adopted the cultural values of the skating subculture,” says Maude Churchill, senior editor of streetwear and fashion website Highsnobiety. “Kenzo did a show in Paris with a model walking down the catwalk holding a skateboard the wrong way. Although it is questionable whether the fashionistas taking note has been a good or bad thing, skatewear brands have also experienced a peak in mainstream interest. On the day of the opening I pop down to see for myself. Mike Frederiqo ‘reinvents’ Stussy & Supreme’s Logos | VainStyleMag. Dutch artist Mike Frederiqo is back at it again with two new fashion logo reinventions of streetwear brands, Supreme and Stussy. Previously, Frederiqo has done this for Ralph Lauren, Vogue, Marc Jacobs, Yves Saint-Laurent, Chanel, and Louis Vuitton, using the founders of each brand. For the latest two reinventions, Frederiqo takes Supreme’s James Jebbia and Stussy’s Shawn Stussy, and incorporated into the new logo illustration design. Frederiqo’s creations always seem to embody what the overall astethic of the brand is about (Supreme’s box logo tee and Stussy’s connection with spray painting or tagging) and these two are no different.
Will High Fashion’s Love Affair with Streetwear Last? LONDON, United Kingdom — As streetwear-inflected details appear on the catwalk with increasing frequency, the high fashion flock has embraced the ascendance of luxury streetwear hybrids like Pigalle, which staged a show at the gilded Palais Garnier in Paris last month, and Shayne Oliver’s Hood By Air, which brought its ghetto gothic aesthetic to traditional Florentine tradeshow Pitti Uomo.
But as streetwear sheds its underground status, tapped by major luxury department stores and splashed across tabloids on the backs of celebrities, will fashion soon tire of the love affair? Is the crossover a fleeting trend? Or does luxury streetwear’s ascendance signal a more enduring shift in the way people are dressing? “Streetwear — understood as a cultural phenomenon and not a trend — is certainly destined to last,” said Antonio Cristaudo, marketing development manager of Pitti Immagine. They are not streetwear brands. But influence flows both ways. Streetwear’s New Guard. NEW YORK, United States — “There’s a new kind of streetwear emerging and you can see it in brands like Hood By Air, Off-White, Pyrex and Pigalle,” Marcelo Burlon, founder of multi-category streetwear business County of Milan, told BoF columnist Susanna Lau last month.
Since its early days, the term “streetwear” has grown to encompass companies ranging from Stussy — a $35 million brand founded by designer Shawn Stussy amidst the surfing and skateboarding culture of Laguna Beach, California, swiftly embraced by the hip-hop scene and later sold in major department stores — to the venture-backed, multi-channel retail giant Karmaloop, which generated $130 million in revenue in 2011 (the last year for which figures were released by the privately-held company).
The category is known for taking simple items like baseball caps, graphic t-shirts and varsity jackets and transforming them into branding tools for young kids looking to assert a visual identity. But accessibility is relative. The guerrilla way to brand success|Arts and Styles. Rants & Raves from the Tangerine PR team...: Guerrilla Marketing: Fleas, Coffee and Cash! Blog | Stussy. Behind The Lines: Stüssy Women's Evolves From Afterthought To Center Stage.