background preloader


Facebook Twitter

Creative Industries Economic Estimates January 2016 Updated 201605. 02 Report The Pursuit Of Happiness. Geoff Cottrill Is Converse's Social Secret Weapon. Young Mobile Users Drive UK Social Media Usage - eMarketer. Social networking has been a majority behavior among UK internet users for several years.

Young Mobile Users Drive UK Social Media Usage - eMarketer

Add mobile’s influence to the mix and users are provided with more access anytime and anywhere. eMarketer estimates that there will be 34.9 million social network users in the UK in 2015, equivalent to 53.5% of the total population and 68.0% of its internet users, as explored in the new eMarketer report, “UK Social Media Usage: Young Mobile Users Pioneer Uptake of Additional Platforms.” The UK will rank 11th globally when it comes to the share of internet users who access social networks—well behind Russia’s leading rate of 79.3%, but above the worldwide average of 65.6% and not far off the US average (69.4%).

How Millennials use and control social media. Published By taking a deep look into the information habits of Millennials, the study also sheds more detailed light on how Millennials are using social media.

How Millennials use and control social media

Social networks are an extraordinarily important part of Millennials’ digital lives, in part because social networks have become much more than a way to connect about personal matters. At the same time, we heard in various ways that people increasingly want to take more control over social media, manage their time there, and improve the quality of what they see.

Various people expressed a sense of frustration, particularly with Facebook, for having too much information, taking up too much of their time, and containing too much content that wasn’t trustworthy or worthwhile. The digital lives of Millennials. Published Born in 1980, this first generation of digital natives entered high school as the web became a public space.

The digital lives of Millennials

Half of this group, those age 26 and under, entered high school with social media, first MySpace and soon enough Facebook. For most of this generation, in other words, the digital revolution does not represent disruption. It represents the norm and, to a significant degree, their generation’s opportunity. Perhaps as a consequence, few Millennials are worried much about privacy, and particularly not about the data kept by government or corporations. New International Survey Predicts Experiential Marketing 'Set to Become Major Growth Area in Next /PR Newswire UK/ LONDON, September 8 /PRNewswire/ -- Experiential marketing is forecast to become one of the biggest growth areas in marketing in the next five years as senior marketers shift an increasing proportion of their marketing budgets towards it, according to a new research study carried out by international marketing services group MICE Group.

New International Survey Predicts Experiential Marketing 'Set to Become Major Growth Area in Next /PR Newswire UK/

Spending in this area is set to grow as marketing budget holders now believe that it offers considerable advantages over other marketing tools, especially in building brand loyalty and encouraging word of mouth recommendation amongst consumers. The majority of respondents (80 per cent) described experience-based activities as being important within their marketing mix, accounting for around one third of their entire marketing budget; a percentage set to rise in the future.

But a lack of training or suitable measurement tools is holding the discipline back causing it to be seen more as a tactical tool rather than a strategic activity. Untitled. NEW YORK, June 6, 2016 /PRNewswire/ -- Experiential marketing has emerged as an incredibly effective platform for creating and distributing content between brands and consumers, according to the fifth-annual EventTrack study, fielded by The Event Marketing Institute and leading experiential marketing agency Mosaic, unveiled this week.


Findings include: UK native advertising market growth driven by mobile and programmatic. (c) Mobile and programmatic advertising continue to be the two big areas for growth as the UK’s native advertising market develops, according to new research.

UK native advertising market growth driven by mobile and programmatic

In a study of UK agency attitudes to native advertising nearly a quarter (24%) of agency native spend is predicted to be on mobile by the end of this year. Nearly two thirds (64%) said that they felt that native was the best way to address the creativity gap in mobile ads – with the main benefits of the medium being an improved user experience and higher engagement levels, according to the report. The research, commissioned by native advertising platform Adyoulike, is the second annual study of the market by the company and shows that people are getting more serious than ever about native advertising. 16% of native advertising spend now comes from new dedicated budget – a figure that is more than twice that of last year when it was only 6%.

Related Stories. SNCF open interactive doors to Europe. Experiential marketing is here to stay - Marketing Week. What’s your view of experiential marketing?

Experiential marketing is here to stay - Marketing Week

Ten years ago, for most marketers, it was just about getting the brand out there by handing out samples and promotional vouchers, or pulling off stunts that got people talking about brands. Today, it’s about creating memorable experiences for consumers and giving them the chance to really interact with a brand. With so much economic uncertainty, today’s consumers are more cautious, so brands need to assess how consumers respond to different marketing channels.

From what we’re seeing at Tribe – particularly in the results of a white paper we recently produced – this means experiential marketing is going to become an increasingly important way for brands to engage with consumers. Experiential marketing is here to stay - Marketing Week. Experiential Marketing Defined. Experience Marketing or Experiential Marketing can be defined as: Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company.

Experiential Marketing Defined

Customer Experience Marketing Examples Disney World® – An interactive playground to promote the product of movies & entertainment. This is “The most magical place on earth” where customers are called “guests” and employees are called “cast members.” Starbucks Coffee – A total coffee experience that stimulates your senses of sight, sound, smell, touch and taste. Forbes Welcome. SOTI Report 2016 NEW. Public Purpose: Why Brands Should Embrace Experiential Marketing - Spafax Content Marketing. By Tania Hew September 2nd, 2014 Marketing.

Public Purpose: Why Brands Should Embrace Experiential Marketing - Spafax Content Marketing

8 Brilliant Interactive Marketing Campaigns. Could you use an inspiration boost?

8 Brilliant Interactive Marketing Campaigns

These interactive marketing campaigns will do the trick. The following companies not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. Check out the selection of videos we have prepared for you to get a clear idea about way to engage visitors to your site, discover what makes people talk, identify what will generate return visits, and most importantly, see with your own eyes the true value in creating engaging, powerful content.

The Dark Knight Known as the best viral movie marketing campaign in... - Gary Rosen. “One of the most interactive movie campaigns ever hatched by Hollywood.” -- Los Angeles Times The viral campaign for The Dark Knight harnessed the enormous passions of Batman fans to create an unprecedented level of buzz and anticipation. The campaign won a Cannes Lions Cyber Grand Prix Award and a Cannes Lions Silver Cyber Award and has proven to be the gold standard in immersive participation campaigns. In the 15 months leading up to the movie’s release, over 11 million unique participants in over 70 countries joined in the transmedia experience. Red Bull - Can You Make It? // College Marketing. Archrival worked alongside Red Bull every step of the way to bring this incredible project to life from beginning to end, making it go down as one of the most successful collegiate activations in Red Bull history. Archrival created all the event materials, including shooting a promo video during a ten-day trek across Europe, designing Opinion Leader kits to recruit top applicants, and developing a dynamic, constantly evolving website to tell the story.

The teams traded over 16,000 cans of Red Bull, uploaded nearly 10,000 photos and videos, and collectively traveled over 220,000 kilometers—enough to travel the earth 5 times over! The whole world was watching. During the week, the website generated 1.1 million visits, 2.9 million page views, over 448,000 “likes” of website content on social and earned countless media stories. If You Serve Millennials, You Better Be Serving Video. Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique.

Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention to. What is experiential marketing and why do you need it? The Experience Economy: In the July-August 1998 issue of the Harvard Business Review, authors B. The List of Millennial Characteristics. Millennials (also known as Generation Y, Digital Natives, Generation Me, Generation Rent and Echo Boomers) are generational cohort born roughly between 1980-2000. A Research Backed Guide to Marketing Events to Millennials - Eventbrite UK Blog. Millennials Infographic. Motivational, emotional, and behavioral correlates of fear of missing out. Millennials' shopping habits are reshaping the retail industry - Storefront Blog.

Accenture predicts that by 2020 Millennials will account for nearly $1.4 trillion in spending power. However, their spending does not currently follow traditional patterns. Millennials use their disposable income to pay for experiences – travel, entertainment, technology – rather than tangible goods with shorter lifespans, like clothes. And when they do shop for more traditional goods they do so with an eye toward discounts, and customization.

Now, traditional shopping locations feel this generation’s shifting spending habits. How Brands Are Using Experiential Marketing to Influence Consumer Buying - TREND HUNTER PRO. Many brands are using experiential marketing -- strategies that aid in the creation of a memorable customer experience -- to build loyalty and drive sales. Experiential-marketing-is-winning-millennials-hearts-and-wallets. Millennials are reshaping the retail industry. 10 Brands That Got Millennial Marketing Right. The History of FOMO. Motivational, emotional, and behavioral correlates of fear of missing out. Millennials overtake Baby Boomers as America’s largest generation. By Richard Fry Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released this month by the U.S.

Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). The Future of the Experience Economy, by Eventbrite’s CEO. How to Win in the Experience Economy. Signals of performance +brand: Live ‘The Experience Economy’ with bespoke travel. In the experience economy, every customer contact counts. Welcome to the experience economy. Marketing and design sectors note strong growth as UK creative industries post annual £7bn boost. What are Creative Industries and Creative Economy - Creative Industries - British Council. Advertising in the United Kingdom - Statistics & Facts. Marketing to a Millennial. Communicating brands through engagement with ‘lived’ experiences. Responsive Engagement: Designing Brand Experiences Around Consumers, Not the Other Way Around. Bee Engagement Experiences. Foresta Lumina. Why Americans Are Spending More on Experiences vs Buying Stuff.

Experiential marketing campaigns unleash creativity to engage consumers - Smart Business Magazine. Game On! Ford Escape Launches World's Largest Escape the Room Experience with First-Ever Driveable Game. Inkling Report No. 1 - UK Millennials — This Is Inkling. Login to Mintel Reports - Mintel Group Ltd. How Millennials Are Changing the Face of Marketing Forever. MyiLibrary. Understanding consumer happiness is critical to brand engagement - Zenith. Gen PR Final. Understanding consumer happiness is critical to brand engagement - Zenith. EN SWOP14 Report FINAL web. Gen PR Final. Red Bull Can You Make It? - What I Learned.