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Facebook Custom Landing Tabs + Measurement = Best Practice. Conversation about FB Custom Tabs Facebook Custom Landing Tabs + Measurement = Best Practice Why: Custom Landing Tabs The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages.

Principles An effective custom landing page should support your SMART objective, show value at a glance, and have a clear call to action. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. On my Facebook page, I asked nonprofit people to show examples of customized landing pages. Organizational Branding Highlight A Program or Event Promote A Fundraiser/Special Event Small Nonprofits Can Do This Too!

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13 Conservative Myths About Taxes -- Debunked. May 1, 2011 | Like this article? Join our email list: Stay up to date with the latest headlines via email. "What do we think? What do we know? In Washington, D.C., it gets turned around: How can we prove what we think we know? The problem is, all the evidence disproves what conservatives think they know about taxes. The rich didn't leave New Jersey, when the state imposed a "millionaire's tax" in 2004. The study, by sociologists Cristobal Young at Stanford and Charles Varner at Princeton, studied the migration patterns of New Jersey’s millionaires before and after 2004, when the state imposed a “millionaire’s tax” that raised rates on those earning $500,000 or more to 8.97% from 6.37%.

Wait a minute. Actually, the study dug deeper and found that the millionaires most likely to leave were those who were over 65 and living off their investments. So, let's add this item to what we already know about taxes: We now know that: The wealthy don't leave when their taxes go up. We already knew that: It's the Inequality, Stupid. Want more charts like these? See our charts on the secrets of the jobless recovery, the richest 1 percent of Americans, and how the superwealthy beat the IRS.

How Rich Are the Superrich? A huge share of the nation's economic growth over the past 30 years has gone to the top one-hundredth of one percent, who now make an average of $27 million per household. The average income for the bottom 90 percent of us? Note: The 2007 data (the most current) doesn't reflect the impact of the housing market crash. Winners Take All The superrich have grabbed the bulk of the past three decades' gains. Download: PDF chart 1 (large) PDF chart 2 (large) | JPG chart 1 (smaller) JPG chart 2 (smaller) Out of Balance A Harvard business prof and a behavioral economist recently asked more than 5,000 Americans how they thought wealth is distributed in the United States. Download: PDF (large) | JPG (smaller) Capitol Gain Why Washington is closer to Wall Street than Main Street. Congressional data from 2009. Sources. Linda Bergthold: "Repeal This Monstrosity"? No, Health Reform Will Survive. Despite brave and bullying promises from Republicans to repeal the health reform "monstrosity" this past week, they can't do it.

Not in the next two years, and maybe not even in 2012, no matter who wins the presidency. Why? For now, because even if the Senate agreed with the House and passed a repeal bill, President Obama would veto it. By 2012 the growing number of Americans (more than half) who already like provisions of the new law, will want to keep them. There are at least four groups of Americans who will gain a lot from health reform and who should push back on repeal or revision - 1) Those who can't buy any insurance because they are or have been sick 2) Those who can't afford insurance even if they are well, 3) Those who are employed but would love to leave their job but are afraid of losing their insurance, and 4) Those whose livelihoods depend on getting paid for providing care (i.e. doctors, nurses, hospitals, pharmaceutical companies, etc.) An urgent TDS Strategy Memo: Democratic Unity after the Elections. In the next several weeks two things are certain to occur: • Dems will engage in a robust and often bitter debate about the strategic lessons of the elections • The mainstream media will build this into a "Dems in disarray" narrative that will have major negative consequences for Democratic morale, mobilization and public image.

The problem is particularly acute this year because Democrats are now facing a Republican Party even more extreme and radicalized than the one that emerged after the mid-term elections of 1994. The conservative advances in this election will encourage conservatives and Republicans to immediately launch a broad and intense attack, not only on the administration, but also on the network of individuals, groups and institutions that support Democratic officeholders, candidates and causes. Unions, environmental groups, think-tanks, social cause organizations and foundations will all find themselves directly in the cross-hairs. 1. 1. Ed Kilgore James Vega J.P.