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Story Tape Cool Tools – Tool Tales: Story Tape . Story Tape started out as an April Fool’s joke. The folks at Lee Valley Tools assumed people would enjoy reading about the fictional product (a spool of retractable blank measuring tape that you can write notes on with a Sharpie pen), but their R&D team liked the idea so much that they decided to put them into production. I can imagine a couple of different uses for them — measuring your child’s growth, and marking the width and depth of your car’s trunk.