Social media research
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Last week I had the opportunity to speak on “The Future of Social Gaming: 2010 and Beyond” at Europe Casual Connect in Hamburg, Germany. It was excellent meeting so many social gaming entrepreneurs from all over Europe. It’s really going to be an interesting year!
Notes from Talk at Europe Casual Connect in Hamburg on the Futur
Social Game Developers Revamp Viral Tactics to Comply with Faceb
While we recently attributed some of the across-the-board declines in daily active user numbers for Facebook games to seasonality , it’s becoming clearer that recent policy changes by Facebook may be contributing to these declines as well, forcing developers to completely revamp their viral activities. Here are three viral practices that have been reined in and examples of how developers are attempting to cope with the changes. Pre-Game Gifting Interstitial Screens are Gone The policy: ”You must not prompt users to send invitations, requests, generate notifications, or use other Facebook communication channels immediately after a user allows access or returns to your application.” How developers are coping: This was viral-marketing 101 for nearly every Facebook game: every time you went to the application, you first had to go through a “gifting” screen before you could actually play the game. Only Playfish refrained from this practice in the past.
Teens Just Don't Blog or Tweet [STATS]
A new study published today by Pew Internet finds that teens and young adults are blogging less and using social networking sites more, with the prominent exception of Twitter. Pew’s Report surveyed 2,253 American adults and 800 U.S. teens to get a reading of how they use the Internet, which gadgets they own, and which social media tools they use the most. Here’s a no-brainer: Young adults use the web far more than older adults. In its study, Pew found that 93% of teens and young adults go online, compared to only 38% of adults over 65 years of age.
ENTREPRENEURS in Silicon Valley, only half-jokingly, call it the URL strategy. The three letters usually stand for Uniform Resource Locator—the unique address of any file that is accessible via the internet. But in the world of internet start-ups, URL has another meaning: Ubiquity first, Revenue Later.
A special report on social networking: Profiting from friendship
A special report on social networking: A world of connections |
THE annual meeting of the World Economic Forum in Davos, currently in progress, is famous for making connections among the global great and good. But when the delegates go home again, getting even a few of them together in a room becomes difficult. To allow the leaders to keep talking, the forum’s organisers last year launched a pilot version of a secure online service where members can post mini-biographies and other information, and create links with other users to form collaborative working groups. Dubbed the World Electronic Community, or WELCOM, the forum’s exclusive online network has only about 5,000 members. But if any service deserves such a grand title it is surely Facebook, which celebrates its sixth birthday next month and is now the second most popular site on the internet after Google.
Mashable | Reseaux Sociaux & Communautes Virtuelles
L’enseigne de prêt à porter H&M vient de dépasser Pepsi, Starbucks, Coca-Cola ou encore Burberry, pour devenir la marque la plus suivie sur Google+ . Google, jusque là n°1 sur Google+, occupe maintenant la 13 ème place .Twitter & Facebook: “Best in Class” en croissance de visites + t
D’après une récente étude (publiée sur le blog de Nielsen ), le temps passé sur les réseaux sociaux a enregistré une croissance de + 82% au mois de décembre 2009 (en comparaison avec déc. 2008) et passe ainsi de 3 heures à plus de 5h30 ! Les réseaux sociaux représentent ainsi les sites les plus populaires au monde en termes de temps passé (on retrouve derrière les jeux en ligne et la messagerie instantanée). Y a bien évidemment un site qui fait figure de premier de la classe dans ce rapport, Avec 206,9 millions de visiteurs uniques , Facebook a en effet été le réseau social le plus visité en décembre 2009 (avec 67% des “social media users” qui ont visité le site au moins une fois sur le mois).
Social Games : stickyness + achievments VS. churn rate | neotrop
C’est la brillante théorie de Eric von Coelln , un consultant américain de social game. Selon ses projections, avec un Sticky de 15%, on atteint le break point . Au-dessus duquel l’application va pouvoir maintenir une croissance soutenue. How to be sticky ? Par la viralité des updates gameplay , en particulier celle de Gifting et d’ Achievments .
A survey of social game users in the US and UK has discovered that - contrary to the typical gamer profile - the average social gamer is a 43 year old female. According to the survey's findings, 55 per cent of social gamers are female, while 46 per cent of American respondents were aged 50 and above. That figure dropped to 23 per cent in the UK. Just 6 per cent of gamers surveyed were aged below 21.
Social gaming survey reveals key trends among players | News
Inside Facebook - Tracking Facebook and the Facebook Platform fo
Consumers who sign up for Plink can earn Facebook Credits when they use their credit card at brick-and-mortar locations, such as Taco Bell, Quiznos and 7-Eleven. Plink is one of a few companies betting on the rise of the social network’s virtual currency, Credits.And I’m not just talking about the basics – just using dynamic keyword insertion in your Google Adwords advertisement. I’m talking about playing with the big kids and using those keywords that appear in your Adwords advertisement also on your web page. That’s right, if you are targeting a specific search terms in your advertisement – make that keyword show up on your landing page. Heck, even have it show up as the title and actual url of your page. Now we are talking. Lets say you are advertising using Google’s Adwords program .
Google Adwords Dynamic Keyword Insertion PHP Script | Dave Woodi
A few month ago, we first wrote about the trend of fan blogs appearing for Facebook games like FarmVille and Pet Society . Avid gamers have been creating professional-looking sites that both provide a community for supposedly “casual” gamers, and share news on in-game changes and fresh strategies. As a new trend, fan blogs still have an uncertain future; some have grown fairly quickly, while others, including most that we mentioned back in October, haven’t grown at all.