Seo. Expertise. Simon Sinek. He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR, and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, IncBizNet.[1] Early life and education[edit] A diagram of what Simon Sinek calls 'The Golden Circle' of human motivation Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, before settling in New Jersey.