Johnnie Walker has launched a new global 'Keep Walking' integrated campaign fronted by its latest 'From the Future' spot via BBH London. This week marks the launch of major new brand work for Johnnie Walker globally and the evolution of our iconic "Keep Walking" campaign. The integrated campaign kicked off with a social content platform, #NextStep, which sees Johnnie Walker filtering the web to provide a globally curated feed of content; a service designed to inspire our communities and help them move forward on a daily basis. At the centre of the campaign is our new brand film, 'From the Future', written by Nick Gill and directed by Fredrik Bond, which marks a step change in the tone, look and feel of the Johnnie Walker brand, in a bold move to refresh and modernise its communications and make it more relevant to progressively minded drinkers around the world.
CP+B | Full Service Integrated Advertising & Digital Agency
A band of rockers embark on an epic 11,000-kilometre burn-up. They set out from the birthplace of café racer culture—the Ace Café in London—and finish at Madras Café in India, close to the Royal Enfield plant in Tamil Nadu where the Continental GT is built. Spanning continents and cultures, this café-to-café ride captures the spirit of the motorcycle culture and the exhilaration of what its like to ride the Continental GT, the debut of the lightest, fastest, most powerful Royal Enfield in ...