Sélection des meilleures campagnes Twitter en 2013. Afin de garder une continuité avec notre précédent article sur le Top 5 des campagnes Facebook en 2013, nous avons décidé de vous présenter une sélection similaire de campagnes qui se sont réalisées sur Twitter. Une nouvelle fois, il ne s’agit pas d’un classement mais bien d’une sélection personnelle de 7 campagnes Twitter qui m’ont marqué en cette année 2013.
Cette liste se veut naturellement hétéroclite avec une accessibilité et des problématiques différentes afin d’inspirer un maximum de Community Managers. Quand Volvo et Fiat s’amusent avec le sens du mot “Follow”. Cette année, deux concessionnaires automobiles ont décidé de jouer sur la signification du mot “follow” avec une distinction en termes de moyens mobilisés et de message à véhiculer (oui moi aussi je peux faire des jeux de mots Le concept : jouer avec la curiosité des Twittos qui cherchent à en savoir davantage sur les comptes qui les suivent.
L’engagement du service client Société Générale Water is life : Hashtag Killer. Facebook Hashtags Aren’t Very Effective, Study Says. On Google+, hashtags help surface related content. On Twitter, hashtags enable news to spread fast. On Facebook, hashtags turn your posts into garbage. Sound harsh? According to a study by EdgeRank, a Facebook analytics provider, when businesses post statuses on Facebook using a hashtag both engagement and virality drop significantly. EdgeRank analyzed 35,000 posts from 500 business pages over the month of July this year. EdgeRank’s theory about Facebook hashtags is that businesses are using them wrong. A Facebook spokesperson told Cnet that viral reach and engagement aren’t good metrics to analyze the hashtag system. If Facebook’s own staff is more interested in this ‘high quality content’ they keep touting, why implement a hobbled hashtag system in the first place? Image credit: clasesdeperiodismo. Instagram's Top Posts and Trends From 2013.
Instagram is starting to look every bit the billion dollar company Facebook made it out to be in 2012. The photo sharing app hit some major milestones in 2013, most notably the addition of video, posting of its first advertisements, and the recent roll out of Instagram Direct, a private messaging feature that allows users to share photos with individuals or small groups with in the app. Instagram's 150 million-plus users share more than 55 million pictures to the app every day, and had its first ever post garner more than 1 million Likes in 2013 (thanks, Justin Bieber). Instagram will be even busier in 2014. It looks like Facebook has plans for the photo-sharing app to compete with Snapchat and its 400 million daily "snaps. " But before looking ahead to Instagram's future, it's time to look back on the platform's 2013, a year full of photo filters. Top Instagram Post Thanksgivukkah Top Hashtags Hashtags have become ubiquitous with social media, and Instagram isn't immune. 1.
Native-Mobile Ads Dominate Social Media. BI Intelligence Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on mobile, the stream is the experience, and native advertising is the only type of ad served. For a recent report, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising.
We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be. Access The Full Report And Data By Signing Up For A Free Trial Today >> Here's why experts are so bullish: The report is full of charts and data that can be easily downloaded and put to use. In full, the report: The Trend in Social Media is on Reducing the Noise. It seems like everyone has a blog these days and every company is cranking up the content marketing engine.
Information is a dime a dozen and it’s accessible from every device and we consume more of it than ever before. But there’s a shift taking place. Local, regional and craft movements aren’t just happening on the streets in your hometown. They’re also happening across social media. We’re using Feedly and Pocket to collect and filter info we actually want to read and save it for later. Mailbox is helping us put off reading less important emails until tomorrow. What’s driving this? Tribes, as so deftly labeled and described by Seth Godin, have world changing influence due to the amplification power of online media. Smaller social groups, due to the current social landscape, are quickly lumped together, blanket labeled and shotgun marketed.
The Response from Social Media Users Will Be Consolidate – users will find a more central location to have their online social identity.