The ROI Revolution Blog. 7 Major Paid Search Lessons Retailers Learned in 2013 December 18, 2013 2013 was a pivotal year in paid search for retailers.
Some experts estimate over 1,000 changes in AdWords alone! From a complete platform upgrade on AdWords to tons of new features on Bing, ecommerce retailers can easily lose track of all the changes. Occam's Razor by Avinash Kaushik. Google Analytics, SEO, Social Media and PPC blog. Understanding Bot and Spider Filtering from Google Analytics On July 30th, 2014, Google Analytics announced a new feature to automatically exclude bots and spiders from your data.
In the view level of the admin area, you now have the option to check a box labeled “Exclude traffic from known bots and spiders”. Most of the posts I’ve read on the topic are simply mirroring the announcement, and not really talking about why you want to check the box. Immeria. Measuring Success. Google Analytics Blog.