Using SEOmoz’s Linkscape API with Google Docs - Tom Anthony. By Tom - 20 Comments SEOmoz Linkscape API is an extremely powerful tool for SEOs, but SEOs often do not come from a development background, and might find the API inaccessible to them.
Whilst I believe SEOs should learn to code somewhat, I know not everyone is from that school of thought. If you are unfamiliar with the API, then you can see the SEOmoz API wiki; we’re going to be looking at the URL Metrics API. Luckily, a recent blog post from Ian Lurie details using Linkscape API with Google Spreadsheets. Ian’s post is great, and probably does exactly what you are looking for.
You can see the code in action in my example spreadsheet (you’ll need to copy if and add your SEOmoz API key), or take a peek here: In Google Spreadsheets, you can select “Make a copy” in the File menu to create your own private copy of the spreadsheet to work on. Editing the Code I return 3 pieces of information about a URL: mozRank, Domain Authority, and linking root domains to the subdomain of the URL. The Noob Guide to Link Building.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take your site from mile marker zero to one hundred in six months. It’s nothing short of amazing. While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. Following this guide in concert with Oli’s you will identify your audience, build a list of prospects, plan and execute four successful pieces of content and convince influencers to create content for your site.
Anchor Text Distribution Link Equity The value of the links you build to your site is not a trivial thing. Tools. Link Building Strategies - The Complete List. Remember how people say, "it's not about what you know, it's about who you know"?
The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. So here they are. Random acts of kindness - Whenever you can, be nice to people. Give a crap - Actually care about people. Participate - If someone is conducting a survey or testing something, get involved and participate. Local meetups - Whether you find one or start one, meetups are a fantastic way to get to know people close by.
User group meetings - A great way to get to know people who think like you is by finding those who use the same products or services like you. Conferences - Seriously, go to them. Call them - Yep, I said it.