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10 things you should be doing on Facebook
1. Create a customised URL name for your Facebook page If you haven't already created a customised URL for your Facebook page, make sure you do it now! To do this, just visit http://www.facebook.com/username and follow the instructions. Remember that once you confirm your URL, it cannot be changed, so make sure you choose it carefully. 2. Embed videos Nothing sells your hotel, facilities, location and apartment rooms like video. Host them on Youtube and share them on your Facebook page, or upload them directly onto Facebook.
HOW TO: Build a Facebook Landing Page for Your Business
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's.