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90 Questions to Ask Before Starting a Website Redesign. When can you launch it?

90 Questions to Ask Before Starting a Website Redesign

How much is it going to cost? These seem to be the only two questions clients really care about when it comes to redesigning a website. Yet, a redesign is an opportunity for so much more. It's a chance to audit the current site's assets, KPIs, target audience, and user interface to determine what the site needs to do, why it exists, and for whom it should be relevant.

The Anatomy of a Search-Friendly URL. Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines.

The Anatomy of a Search-Friendly URL

7 Insane Website Updates That Will Grow Your Sales – Marketing and Entrepreneurship – Medium. Technology can be a powerful driver of business growth.

7 Insane Website Updates That Will Grow Your Sales – Marketing and Entrepreneurship – Medium

There are seemingly endless areas where you can invest your time and effort. But today I’d like to talk about a technology that, when fully leveraged, can make your company super successful. Something that is critical to the process of attracting, convincing, and converting your customers or clients. Your website. Your public face to the world. 8 Rules for How to Choose a Domain Name. Package your service like a product. Top freelancers and other service providers have switched to a new business model.

Package your service like a product

Instead of just showing off a portfolio, they now offer a story, and display past work only when it supports that story. And their clients love it. It’s more clear what they’re being offered and how it’s valuable. There’s even prominent pricing, and a big buy button. Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It. 24 Clever 404 Error Pages From Real Websites. Website uptime -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track.

24 Clever 404 Error Pages From Real Websites

But no matter how many resources you put into ensuring your website never, ever, ever goes down ... there's always the looming possibility that it might. It's a bummer, but a fact of life. Does Your Website Make The Grade? The New Metrics of Website Success.

Does Your Website Make The Grade?

What makes a website great? And more importantly to businesses, what makes a website rank? It used to be that great content and design alone were enough. 5 Reasons You Lose Traffic After a Website Migration & How You Can Prevent It. There comes a time in most websites’ lifetime when they will go through the dreaded website migration.

5 Reasons You Lose Traffic After a Website Migration & How You Can Prevent It

Website migrations are one of the most difficult technical processes to go through regardless of how skilled you are in digital marketing or development. You are taking a website that (hopefully) has stability, and you are making a huge change.

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Form. Struttura. UX. Wordpress. Tools. Letti. A Beginner's Guide to Google Search Console. If the name "Google Webmaster Tools" rings a bell for you, then you might already have an idea of what Google Search Console is.

A Beginner's Guide to Google Search Console

Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users. If you aren't familiar with GWT or Google Search Console, let's head back to square one. Cookie e Privacy, come inserire un banner per il consenso all’uso dei cookie. Il 2 giugno 2015 scadrà il tempo massimo entro il quale adeguarsi alla normativa europea sui cookie (Cookie Law) che, disciplinando l’utilizzo dei cookie all’interno delle pagine web, impone ai webmaster di richiedere il permesso agli utenti di utilizzare cookie sui propri siti web.

Cookie e Privacy, come inserire un banner per il consenso all’uso dei cookie

Secondo quanto riportato dal Garante della Privacy nel provvedimento Individuazione delle modalità semplificate per l’informativa e l’acquisizione del consenso per l’uso dei cookie – 8 maggio 2014 pubblicato sulla Gazzetta Ufficiale n. 126 del 3 giugno 2014, è necessario che gli utenti siano consapevoli dei cookie che vengono utilizzati da ciascun sito web italiano, soprattutto quando questi hanno finalità di profilazione o di marketing. Cookie Law e WordPress: la guida passo-passo per mettersi in regola.

Se nella giornata di ieri avete avuto modo di navigare più di qualche sito web, non dovrà esservi sfuggito – nella parte superiore o inferiore della pagina web – il banner di richiesta del consenso all’utilizzo di cookie.

Cookie Law e WordPress: la guida passo-passo per mettersi in regola

Dal 3 giugno, infatti, è in vigore la Cookie Law (di cui vi abbiamo già parlato in un precedente post sul nostro blog), la normativa europea che impone a blogger e webmaster di chiedere il consenso degli utenti alla raccolta di informazioni specifiche sugli utenti. Se non avete ancora provveduto all’inserimento del banner sul vostro sito, ecco una rapida guida in 4 step per mettervi in regola e scongiurare il rischio di sanzioni salate: Creazione pagina Cookie PolicyInserimento link della pagina nel Footer del sitoInstallazione plugin Cookie Notice by dFactoryConfigurazione plugin 1.

Creazione della pagina Cookie Policy Per prima cosa va creata una pagina ex novo che chiameremo Cookie Policy. DISCLAIMER: i contenuti sotto riportati sono a titolo esemplificativo. Chrome 2. 17 Things People Absolutely Hate About Your Website. One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.

But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. Download our free collection of brilliant website design examples here.