Google Is Grouping Keyword Volumes - What Does This Mean for SEO? On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website. SEO can sometimes feel like it stands for "Something Extremely Obscure.
" As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn't easy. Thankfully, when it comes to achieving SEO success on your website, there's one rule of thumb that remains a tried-and-tested technique: optimizing your website with relevant and targeted keywords. Download our free on-page SEO template here to help you plan and organize your keyword strategy.
By having a well-optimized site, you'll start to see results like improved visitor quality, higher conversion rates, and in the end: more closed customers. Diving for Pearls: A Guide to Long Tail Keywords - Next Level. Long Tail SEO: When & How to Target Low-Volume Keywords. How to Build a Killer Content → Keyword Map for SEO. How to Do SEO Keyword Research Like a 10-Year Veteran - Ignite Visibility. Note: There are a lot of ways to do SEO keyword research.
There are almost 100 keyword research tools, many different methods and some people spend much more time than others. In this article, we cover some great stuff. Keyword research: the ultimate guide. Before writing content, you’ll have to decide what terms you want to be found for.
You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in SEO copywriting and an essential part of any SEO strategy. In this ultimate guide, I’ll guide you through the many steps in keyword research. Keyword research: a key element of SEO & content marketing. A Nutshell Guide to Proper Keyword Research. What to Do When the Wrong Page Ranks for Your Keyword(s) Why text structure is important for SEO. How to Write Content around Keywords to Boost Your Rankings - DreamGrow. SEO is a lot more than sprinkling a few keywords throughout your text.
Google will certainly not appreciate it very much. Not only will you fail to get your site ranked highly by it, but you also risk getting penalized. Google updates like Panda and Penguin have put an end to keyword stuffing, and forced content marketers to adopt new SEO strategies and work much harder. However, contrary to what you may read, keywords are still a very viable strategy when writing content. Searching for searchers: Audiences are the new keywords. Branded query optimization for SEO. Untitled. One of the biggest challenges SEO professionals face with their marketing campaigns is finding the right keywords.
Keyword Research in 2016: Going Beyond Guesswork. Why should you use multiple focus keywords. Latent Semantic Indexing: What Marketers Need To Know. What’s the first thing you think of when you hear “latent semantic indexing”?
The answer is probably, “uh, what?” It’s okay if that’s the case. Fortunately, it’s a simple concept to get a grip of (scary-sounding technical language aside). In fact, you’re probably familiar with the concept, even if you’ve never heard of the term. So, what is LSI, exactly? In simple terms, it describes the algorithmic process search engines use to identify related words. Latent Semantic Indexing: What Marketers Need To Know. A Step-by-Step Process for Discovering and Prioritizing the Best Keywords. SEO copywriting: come scegliere e usare le keyword. Ok, il SEO copywriting si basa su questo presupposto ormai chiaro a tutti: dobbiamo scrivere per le persone e non per i motori di ricerca.
In questo modo Google ci premierà, i lettori apprezzeranno i contenuti, li condivideranno e ci regaleranno i cari, vecchi link. Questa è l’essenza della scrittura online. Quando scrivi tutti i giorni per il web sembra facile equilibrare il testo con le keyword. Ci sono dei lavori, però, che hanno bisogno di un’attenzione in più. Come scrivere contenuti SEO impostando un processo redazionale SEO-friendly. Come impostare un processo redazionale SEO friendly?
È sicuramente questa la domanda che vi sarete posti al momento di creare o semplicemente aggiornare il vostro blog aziendale, o scrivere nuovi contenuti per il vostro magazine, o migliorare da un punto di vista redazionale un sito di e-commerce. Innanzi tutto, è bene mettere a fuoco con attenta precisione questo argomento e capire esattamente cosa vuol dire scrivere un testo seo-friendly. Un contenuto scritto per i motori di ricerca deve essere innanzi tutto un testo scritto e realizzato per essere letto e apprezzato anche dagli utenti finali: sono loro che si innamoreranno e acquisteranno i vostri prodotti, i servizi che offrite o che consulteranno le informazioni presenti nelle pagine del vostro sito. A Visual Guide to Keyword Targeting and On-Page SEO. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team.
What Are Long Tail Keywords? If you know a little bit about SEO, you’ve probably heard about short and long tail keywords.
For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail keywords, provide examples, and explain how your business can use them. Using Related Topics and Semantically Connected Keywords in Your SEO. [Estimated read time: 8 minutes] Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes.
In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. How to Optimize for Competitors' Branded Keywords. It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Can SEOs Stop Worrying About Keywords and Just Focus on Topics? Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.
I think there's some merit to the idea, and then there are folks who are taking it way too far, moving away from keywords and actually losing and costing themselves so much search opportunity and search engine traffic. Google Keyword Planner's Dirty Secrets. Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism.
Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk through a number of the "gotchas" in Google Keyword Planner data so you can do better keyword research and make smarter decisions for you or your clients' sites. Dirty secret #1: Rounded averages By far, the most-used piece of data from Google Keyword Planner is the "Average Monthly Search Volume" metric. Suppose you run a sports website and two keywords pop up in the recommendations: baseball scores and basketball games. Wrong. Are Keywords Really Dead? An Experiment. Meta Tags: Writing Meta Data for Search Results & CTRs. In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR).
In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP (search engines results pages). If that’s the case, your page may be rewarded with a ranking boost. The next logical question would be, “How do I improve my search engine CTRs?” The short answer is: meta data. But not just any old meta data — more specifically, Titles & Descriptions. How to map keyword strategy to B2B buyer intent.