Logo Of The Day - Logo Design Inspiration, Gallery & Award Schem. Logo vs. Brand - Definition And Tips. A common misunderstanding these days seem to be people confusing the two, thinking a Logo and a Brand is the same thing.
This isn’t quite the case. You can have one and not the other, you can have none – and you’d most likely want both to be successful with your business. In this article we’ll have a brief look at what these two mean and things you should think about when you’re working with them. Let’s define the two. Logo A logo is something very specific that you can see. Read our previous article: The Characteristics of a good Logo Design to learn more about making a good logo.
Brand There are books written to explain the complexity of what a brand actually is. So how are they related then? Well, your logo and your brand are definitely related. This means that if you’re investing in getting a good logo, you could possibly get in touch with potential clients. The logo is an instant element of recognition, the brand is the sum of every aspect people think of when they see you/your logo. Logofi - A New Experience of Logo Design Inspiration. Stop Designing Forgettable Logos. This guest post was written by Paul Galbraith, a freelance logo designer based in the UK, who works with clients worldwide to produce successful logos, identities and rebrands for all types of businesses. With thousands of logos being created each year, it makes it extremely difficult for new ones to be designed that have something distinguishable to make them stand out, whilst staying simple enough to be memorable. This difficulty could well mean you’re producing logos that, although well designed, are far too forgettable to be successful for the businesses you’re designing them for.
Let’s be clear here, the main purpose of a logo is for it to act as an identifier of a company, so that over time it can become associated with that business and even a quick glimpse and consumers will instantly know who it represents. Where would your logos chart? Take a look at the chart below, which is by no means scientific but nevertheless it’s useful for visualising the correlation we wish to examine. Logo Design Love. Keyword-searchable database of logos and brand identity designs. Logo Research, Logo Inspiration and Corporate Identity at LogoLounge.Com. Opinions on Corporate and Brand Identity Work.
Online FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world. Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis. Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only. Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Lo8os - Logo Inspiration! - Graphic Design Community - Logo Gallery - Graphic Design Links. Logorium.com. 1960s & 1970s Scandinavian Design Logos : un album. The Characteristics of a Good Logo Design. Anyone can make a logo, but making a truly good logo design is something that takes more than just a PC or mac with the required software.
There are many guidelines you should have a look at before deciding which logo design you choose in the end. Remember that your logo will be part of your brand and for that reason it needs to be taken seriously. If you’re a designer you would want to look out for these tips. If you’re someone ordering a logo from somewhere – make sure the provider can give you a logo fitting most of these criteria. It should fit your image and be relevant If there is any use of other elements in your logo besides the fonts, make sure it is relevant. Something to remember, catches the eye Picture by Guillaume Riesen By adding relevant elements that fit the image you want to reflect, your logo is likely to get attention. Unique You’d want your logo to be unique.
Simple, yet smart Picture by Zsuzsanna Kilian Less is more, simple is smart. Timeless Versatile. World's finest selection of logos. Logo and Corporate Identity Creation. Galaxark Blog. Logo design blog by 38one. Logoed. LogoPond - Identity Inspiration - Download vector logos and logotypes.