11 LinkedIn Profile Tips for Nonprofit Professionals. The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits.
These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn, but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Finally, it’s important to understand that the line between personal and professional is blurry on LinkedIn, so much so that it’s completely respectable to use LinkedIn for personal reasons during office hours. The time you spend mastering LinkedIn benefits both your long-term career and your current nonprofit employer. 1. As you set up your profile, LinkedIn will display a thermometer indicating the percent to which your profile is complete. 2. 3. 4. 5. 6. 7.
Tips on Using Google+ for Business [Infographic] When Google+ launched, it was widely projected as the next big Facebook Killer.
While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, I maintained that the true litmus test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head.
To that effect, I questioned whether Google+ can stand the test of time and the intense competition from Facebook or will it die in its own course. In November last year, Google formally launched Pages for Google+, thereby setting the stage for a titanic clash with Facebook Pages. Find below an infographic on Google+ for Business with possible marketing applications: Source: Chris Brogan. Douglas Idugboe Douglas Idugboe, Digital and New Media Marketing Strategist. Don't Start Using Social Media - The Face of the Matter. Think Big. Be Bold. Drive Change. Pinterest Gets More Copyright Friendly. DIY Social Media Management. Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management.
There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect.
Listening Dashboard Why create a listening dashboard? Save time looking for newsMonitor multiple channels at onceTrack your organization and your causeCreate a shared tracking space for your team or whole organization How to get started: I suggest using Netvibes, you can also try iGoogle or even Google ReaderUse this step-by-step guide for adding RSS feedsRefer to the slides below for examples Content Map Why create a content map? Content Calendar Here’s an example: Fundraising, Management, Marketing.