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The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn, but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Finally, it’s important to understand that the line between personal and professional is blurry on LinkedIn, so much so that it’s completely respectable to use LinkedIn for personal reasons during office hours. 11 LinkedIn Profile Tips for Nonprofit Professionals 11 LinkedIn Profile Tips for Nonprofit Professionals
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When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, I maintained that the true litmus test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head. To that effect, I questioned whether Google+ can stand the test of time and the intense competition from Facebook or will it die in its own course. Tips on Using Google+ for Business [Infographic] Tips on Using Google+ for Business [Infographic]
Don't Start Using Social Media - The Face of the Matter
Pinterest Gets More Copyright Friendly
Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management . There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. DIY Social Media Management DIY Social Media Management
Social Media for Nonprofits | Fundraising, Management, Marketing