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Love it or hate it , but Klout is one of the key players in today’s influence/reputation market. Even if the whole concept of ranking people based on popularity feels a little icky to you (I feel you), the startup has the potential to form the basis of something bigger, something less spammy, and something less easily gamed by “social media marketers.” Or so we hope. In the meantime, for those of you who care about this sort of thing: hooray, your score just went up today thanks to Google+! Although people have been able to add Google+ to their Klout profiles since September , the company announced today that Google+ is now directly impacting Klout scores.
While recuperating after having his jaw wired shut, Joe Fernandez had to rely on Twitter and Facebook to communicate. Unable to speak to anyone, he noticed how online communication influenced his personal network and set out to create a website that could measure word of mouth and how it scaled. That website is what we know today as Klout , where Fernandez is CEO. In the video above, Fernandez shares his story with Venture Studio. Check out new episodes of Venture Studio every Tuesday and Thursday on Mashable . <p style="text-align:right;color:#A8A8A8"></p>
Salesforce.com CEO Marc Benioff will be in New York today to show off his company's new Klout-powered social media marketing tool that will save your business. Salesforce.com today released an updated version of its tracking software that includes ways to parse through all of your incoming social media traffic and respond quickly. With Salesforce's updated Radian6 software, you can automatically set conditions for incoming social media traffic. You can then apply blanket responses — like sending out coupons or special offers — to Tweets and other social media updates. Once you sort through the traffic you can quickly identify which incoming updates you have to reply to by checking each person's influence. Radian6 does that through a mix of the message in the update, each person's reach and — unfortunately — his or her Klout score.
I am a geek at heart, a lover of data, analytics, measurement, and ability to provide and measure real return on investment. When Klout launched I was one of their first fans. It was exciting to see something that could possibly help us finally begin to start measuring and justifying the hours we spent on the social networks. Many had high hopes for Klout.
Klout has released a new feature that lets users gain insights on top content influencers as well as users who have received the most +Ks for respective topics. Only 5% of users have access to the new Topic Pages for now, but Klout — which calculates users' social influence — will roll it out for all users within a few days. "This is a big step for us in turning Klout into more of a utility around search and discover instead of pure vanity of checking your score," Klout CEO Joe Fernandez tells Mashable . "Our goal is just to understand what they are influential about and who they influence."
Klout has built its reputation on being an application that can actually put your social networking to use. Those countless and seemingly useless hours you spend connecting with people, building your profile, presenting yourself in whatever light you so choose—what is it all good for if not to use as leverage? The Web app does exactly that, integrating with Twitter, Facebook, LinkedIn, G+, Instagram, and nearly every other network you can think of to measure just how effective your online presence is. On the surface, it all sounds innocent enough, but now Klout is coming under fire for some of its missteps as well as its mission statement. Privacy problems It’s been discovered that Klout has been making profiles for users that don’t yet have accounts—which isn’t all that surprising.
Updated : If getting beaten up by critics and targeted by angry users is a sign of success, then Klout must be doing pretty well. The San Francisco-based startup — which is trying to compile a kind of “reputation rank” for the social web based on user activity on Twitter, Facebook and other networks — has come under fire recently for changing its algorithms and making many of its users’ rankings fall . But a more serious allegation is not that Klout is invading the privacy of its existing users, but of many who haven’t even joined the service, by compiling “shadow profiles” of them, including children.
Thanks, I decided to sign up despite reading mixed articles on the real impact and benefit of ones Klout score? How much of an emphasis would you recommended on increasing my Klout score? by Nov 18
While everyone is making up their minds about whether Klout is an utterly meaningless service or the divine “standard for influence” the world has been clamoring for, I had an interesting chat with Klout co-founder and CEO Joe Fernandez the other day at the F.ounders conference in Dublin, Ireland. When I informed him that, if anything, I think that the name of the company was well chosen, he told me the story of how he obtained the domain name klout.com. Since I have a huge interest in that type of small behind-the-scenes story – and in domain names – I loved it and found it interesting enough to be worth sharing here. When the company started out a few years ago in New York City, Fernandez’ first and top choice for a name was Klout, so he registered klout.net and tried to get in touch with the owner of klout.com, who was based in San Francisco. Klout was still a long way of getting funded or making money, so Fernandez offered the owner $1,000 of his own money for the domain name.
It seems like you can’t load Twitter these days without seeing someone talking about Klout . Apparently the company rolled out some updates to their “algorithm” which made a lot of scores drop and my sources tell me that appointments to psychiatrists have risen 23% since the update. Klout claims to pull together a number of factors from how you use social networks like Twitter, Facebook, Foursquare and Google+ to come up with a score. This score is apparently your “influence.” God only knows how they compute the score and how they figure out what profiles go with which users. I assume if I make an account (I haven’t and don’t plan to) then I can associate that on twitter I am centernetworks, on Facebook and Google+ I am Allen Stern.