Writing by Shannon Clark

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Bub.blicio.us — Covering the social economy driving the new Web. How to get Great Speakers. Guest post by Shannon Clark: Follow him on Twitter | Read his blog The secret to getting great speakers for your next conference is very simple – Ask.

How to get Great Speakers

The complicated bit is who you ask and what you ask of them. I attend dozens of conferences and events every year from evening networking events to five day long major events such as SXSW Interactive. News About Tech, Money and Innovation. Incorporating social media: There’s no magic bullet. Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif.

Incorporating social media: There’s no magic bullet

Request an invitation. Searching for help in determining how to incorporate social media into your business can be a frustrating process. A Google search for ‘social media consultant’ returns over 20 million results – and most of them offer very similar, one-size-fits-all suggestions based around the adoption of popular (and often faddish) tools and services. Successful social marketing isn’t as simple as installing a set of apps and regular Facebook updates. There is no magic bullet. Startup 101: Naming your startup. [Editor's note: This is the first in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]

Startup 101: Naming your startup

Today whether you are opening up a new retail store in San Francisco or launching the next Facebook or Twitter you should select a name with an eye towards findability , i.e., how easy it will be to find online (or offline, for that matter). You’ll want something unique, but you should also consider how the name sounds out loud, how people might spell, or misspell, it, and most importantly what expectations it sets (you don’t want to confuse prospective customers).

AOL small business just ran a short piece on some of the worst brand names – names such as Books-a-million (who sell more than just books) and the late CompUSA (who sold more than computers and had a bit of trouble expanding globally). Before you get too attached to the first name you pick, here are a few things to remember: 1. 2. 3. 1. Starting Up 101 – Harnessing the power of analytics. [Editor's note: This is the third in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]

Starting Up 101 – Harnessing the power of analytics

You’d be surprised how many startups don’t see the value in their Web traffic data. All too often when I meet with a startup, the only statistics the owner has on hand is a basic set of website logs from their web hosting company - logs which they rarely have analyzed or looked at in depth. Further, they often have few processes (if any) set up to track activity across the web.

That’s a critical mistake. Analytics are a window into the demographics and habits of both your customers and potential customers. Fortunately, this isn’t as hard as it might seem. Google Analytics offers a great deal of customization and detailed website traffic data, but even the most basic data can give you useful information to help grow your startup. Starting up 101: Choosing your core collaboration tools. [Editor's note: This is the second in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]

Starting up 101: Choosing your core collaboration tools

At the outset of starting your business, you’re likely collaborating with your cofounders via phone, in-person conversations and tools such as email, IM, iChat, etc. But how will you continue to collaborate into the future? You could continue using rough tools for quite some time, indeed many people and groups do, but there are dozens of great tools and services that have a lot to offer the bootstrapping startup. The single most important tool for any startup is one that every person involved in the startup uses and refers back to on a regular basis. Shannon Clark. How startups lose at Buzzword Bingo. I had the pleasure (and occasionally the pain) earlier this week of watching more than 50 companies demonstrate new products and answer questions from a panel of judges at the TechCrunch 50 conference in San Francisco.

How startups lose at Buzzword Bingo

While watching I live Tweeted my reactions to every presentation from the stage. Searching for the Moon. Slow Brand. Slow Brand » Coffee in San Francisco – my current favorites. San Francisco Coffee is among the best in the world.

Slow Brand » Coffee in San Francisco – my current favorites

Slow Brand » Creating on the iPad or a few million dollar ideas. A few days ago here in San Francisco Apple announced the iPad.

Slow Brand » Creating on the iPad or a few million dollar ideas

On Twitter and across the web the reaction was swift and overwhelming some positive and much negative. The follow on press hasn’t been very positive – much of is has been people complaining about features which are lacking or trying to define who the iPad is for – typically coming to the conclusion that is for some group of “others” (non-computer savvy folks, “your mom” etc). I think most people are flat out wrong. I didn’t attend the Apple Press event so I have yet to play with an iPad in person myself, when it goes on sale I hope that I’ll have had enough consulting (or writing or a new full-time position) to allow me to buy one for myself. But I think that most people writing about the iPad are missing MANY important details about the device and the opportunities which these pose. MeshForum. JigZaw Inc home page. Firewall Videos"