Bub.blicio.us — Covering the social economy driving the new Web. How to get Great Speakers. Guest post by Shannon Clark: Follow him on Twitter | Read his blog The secret to getting great speakers for your next conference is very simple – Ask.
The complicated bit is who you ask and what you ask of them. I attend dozens of conferences and events every year from evening networking events to five day long major events such as SXSW Interactive. Each year I help with at least a few events and conferences and in many years I run one or more events or multiday MeshForum events. Unfortunately most conferences I attend suffer from a few of the same common issues with respect to their speakers and conference format. 1.
The best conferences I attend (or observe from afar and wish I could attend such as TED) address all of the points I raise. It starts by who you ask. Incorporating social media: There’s no magic bullet. Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif.
Request an invitation. Searching for help in determining how to incorporate social media into your business can be a frustrating process. A Google search for ‘social media consultant’ returns over 20 million results – and most of them offer very similar, one-size-fits-all suggestions based around the adoption of popular (and often faddish) tools and services. Successful social marketing isn’t as simple as installing a set of apps and regular Facebook updates.
There is no magic bullet. Starting Up 101 – Harnessing the power of analytics. [Editor's note: This is the third in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]
You’d be surprised how many startups don’t see the value in their Web traffic data. All too often when I meet with a startup, the only statistics the owner has on hand is a basic set of website logs from their web hosting company - logs which they rarely have analyzed or looked at in depth. Further, they often have few processes (if any) set up to track activity across the web.
That’s a critical mistake. Analytics are a window into the demographics and habits of both your customers and potential customers. Fortunately, this isn’t as hard as it might seem. Google Analytics offers a great deal of customization and detailed website traffic data, but even the most basic data can give you useful information to help grow your startup. Starting up 101: Choosing your core collaboration tools. [Editor's note: This is the second in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]
At the outset of starting your business, you’re likely collaborating with your cofounders via phone, in-person conversations and tools such as email, IM, iChat, etc. But how will you continue to collaborate into the future? You could continue using rough tools for quite some time, indeed many people and groups do, but there are dozens of great tools and services that have a lot to offer the bootstrapping startup. The single most important tool for any startup is one that every person involved in the startup uses and refers back to on a regular basis. Startup 101: Naming your startup. [Editor's note: This is the first in a series of practical advice for entrepreneurs -- things you're probably aware of but are likely to forget in the rush of launching a business.]
Today whether you are opening up a new retail store in San Francisco or launching the next Facebook or Twitter you should select a name with an eye towards findability , i.e., how easy it will be to find online (or offline, for that matter). You’ll want something unique, but you should also consider how the name sounds out loud, how people might spell, or misspell, it, and most importantly what expectations it sets (you don’t want to confuse prospective customers). How startups lose at Buzzword Bingo. I had the pleasure (and occasionally the pain) earlier this week of watching more than 50 companies demonstrate new products and answer questions from a panel of judges at the TechCrunch 50 conference in San Francisco.
While watching I live Tweeted my reactions to every presentation from the stage. Very early on the first day I started a series of tweets where I played a game of Buzzword Bingo. Many of the presentations were exceptional, including the eventual winner of Best Presentation iMo, in which the presenter did not speak during his presentation, but many others illustrated lessons for anyone giving a demonstration and pitch.
Shannon Clark. Searching for the Moon. Slow Brand » Coffee in San Francisco – my current favorites. San Francisco Coffee is among the best in the world.
Slow Brand » Creating on the iPad or a few million dollar ideas. A few days ago here in San Francisco Apple announced the iPad.
On Twitter and across the web the reaction was swift and overwhelming some positive and much negative. The follow on press hasn’t been very positive – much of is has been people complaining about features which are lacking or trying to define who the iPad is for – typically coming to the conclusion that is for some group of “others” (non-computer savvy folks, “your mom” etc). I think most people are flat out wrong. I didn’t attend the Apple Press event so I have yet to play with an iPad in person myself, when it goes on sale I hope that I’ll have had enough consulting (or writing or a new full-time position) to allow me to buy one for myself.
But I think that most people writing about the iPad are missing MANY important details about the device and the opportunities which these pose. A few important points. Slow Brand. News About Tech, Money and Innovation. MeshForum. JigZaw Inc home page. Firewall Videos"