Writing by Shannon Clark
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Allen’s note: A big thank you to Shannon Clark for covering FOWD. Awesome coverage of the event! All ad:tech NYC posts:
Allen Stern has asked me to cover Ad:Tech 2007 for him, I had already planned on attending the exhibit hall portion of Ad:Tech because every advisor for my new venture, Nearness Function, which is an ad network for the publishers of dynamic content, had told me that Ad:tech NYC is the place to be and perhaps the most valuable conference for me to attend this fall.
The post-keynote Apple ( Nasdaq: AAPL ) buzz is all about the new MacBook Air and yes it is thin & sexy. Already my friends are tweeting about orders for them, in some cases for multiple. I’m absolutely in the target audience for the new Air, I try to always buy an even lighter laptop than my last one and there are very few laptops with full sized keyboards which are as light as the MacBook Air and certainly very few indeed that come anywhere close in terms of the sheer design elegence. That said it is certainly not without some issues to quibble about, my current laptop does not have EVDO built in, though it was an option, and I do have a slot in which I could add an EVDO card (which I expect I’ll do later this year). Likewise though I didn’t realize that this machine came with it when I ordered it, I do have an SD card reader as well, a feature I use quite frequently and which saves me from carrying (and losing) another cable to pull photos from my camera.
There are ad:tech exhibitors spread across three floors worth of ballrooms at the Hilton New York.
The presentations started this afternoon at Ad:Tech NYC with opening remarks by Drew Ianni the chairman of AdTech Expositions. After his remarks, he introduced Nick Brien, the worldwide CEO of Universal McCann. A few highlights from the opening remarks.
Part one – The State of the Industry, presented by the IAB
This is my first full breakfast to late night parties Ad:Tech . While my startup is in the ad industry, my background is very much on the technology side of the internet, more so than the online marketing/advertising side or the traditional agency part of the ad industry. As a result here are a few observations I have made of the show, a few minor corrections to my previous posts, and an exploration of what this blogger/entrepreneur did on Tuesday other than walk the exhibit hall and catch the keynote presentations.
ad:tech San Francisco has started, the booth babes are here in more than full force and the buzzwords are flying fast and furious. As I twittered at one point in the show earlier today, it seems a requirement that at least three buzzwords be used in any sentence, especially in answer to a question by a member of the press.
At ad:tech San Francisco many of the exhibitors hired "Booth Babes" to promote their products and services to attendees. In most cases these "booth babes" not only worked the booth but also walked the exhibit hall and outside of the hall to promote the company. And to watch the crowds to an extent this form of promotion did work on the largely – but not no means at all only – male crowd.
In May, James Thomas noted five reasons that Twitter sucks .
Can you spot what is missing from this photo? click for larger
As I sit listening to Kevin’s opening talk at Supernova, a talk about why he started Supernova and why the name – about the creative destruction, the end and the beginning. Then next we’re listening, as I type this, to Clay Shirky talking about his book Here Comes Everybody but also about his thoughts after having finished the book. In particular he talked about the need for social density to create the environment for collective action, in particular he talked multiple times about what it takes to make it possible to have a Barn Raising.
Although I am an entrepreneur, for the past two weeks I have also been active press as I covered parts of Ad:Tech San Francisco and Web 2.0 Expo also here in San Francisco. Having done this for the past two weeks as well as a few earlier conferences, I have learned a few lessons and would encourage all entrepreneurs to spend some time working as a member of the press.
This year the Web 2.0 Expo ( our coverage ) in San Francisco has been a bit akin to SXSW, but in San Francisco.
Around the Moscone Center in San Francisco where the Web 2.0 Expo is being held are numerous great spots to help the conference attendee. However there are also even more spots which cater to tourists and convention attendees, that alas do not have great food or service.