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Checklist-om-je-Facebookpagina-te-evalueren-infographic.png (PNG Image, 600 × 1762 pixels) Part One | ?What If! The Gatekeeper Act of treachery: Says no to almost everything. He sees his role as eliminating all risk, keeping out the bad stuff. Won’t get on board with any concept that might endanger the firm or the CEO. Aim is to quash change, to keep on keepin’ on, because few new thoughts could benefit the company. Has been at the organization 30 years, and hasn’t lasted this long without an attuned instinct for self-preservation and not rocking the boat. He’s a stone-cold idea assassin. Weapons of choice: “We’ve never done it that way here before,” “We’re going to have some regulatory issues around this,” “Not on my watch.” Kryptonite: Since the Gatekeeper is usually downstream in the innovation process, pull him upstream to get buy-in. Cap’n Beanbag Act of treachery: Tries to be “out of the box” at every turn.

Weapons of choice: “I know this might not be the right time for this, but …,” “Sorry—I’m going to get a little provocative,” “C’mon, guys, we’re not breaking enough rules here.” The Silo. For Brand Engagement, Visuals Rule [INFOGRAPHIC] What was the last thing you shared on the web? There's a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands. Companies are quickly learning that visual media is one of the most effective ways to share their stories.

In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined. SEE ALSO: How to Make Money From YouTube The world's biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Brands, take note. M Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. 136445063681467314_IlFdCHm6_c.jpg (JPEG Image, 554 × 8909 pixels) Less-email.jpg (JPEG Image, 510 × 2773 pixels) Biz-social-media.png (PNG Image, 510 × 3016 pixels)

m1ny21jun159.jpg (JPEG Image, 1024 × 7078 pixels) 50-Things-Technology-Has-Taken-Over-3.jpg (JPEG Image, 864 × 3207 pixels) The Lure of a Good Book: Who's Reading What? [INFOGRAPHIC] When you're curled up with a good book that you just can't set aside, whether it's a physical book or an ebook, do you know what makes it so compelling? Is it the mystery, the suspense? Maybe it's the romance. Turns out men and women have very different habits when it comes to picking a good book. Men prefer books of a historical nature while women opt for romance and literature. This data is from HipType, a company that gathers analytics data from e-readers for authors. It analyzes a range of books, according to HipType, "including everything from major bestsellers to obscure titles that only a few thousand people have read.

" For this infographic, the company studied the DNA of a successful book as well as the reading habits of men and women, and found that women are 50% more likely to finish a book than men. If you're a fan of ebooks, you likely live in a city. Check out the infographic below and let us know if these findings reflect your reading habits as well.

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Social-media-marketing.jpg (PNG Image, 580 × 3114 pixels) Copywriting_infographic.pdf (application/pdf Object) Social-media-marketing-works.png (PNG Image, 712 × 2562 pixels) - Scaled (34%) Infographic-Framed-VisualStorytelling.jpeg (JPEG Image, 900 × 6049 pixels) - Scaled (14%)