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http://www.forbes.com/sites/andygreenberg/2010/10/04/a-better-way-to-hide-from-google/ On Wednesday Marlinspike, a hacker and cybersecurity researcher, introduced a new, even-more-private version of the GoogleSharing privacy tool he launched eight months ago . That tool, a plug-in for Firefox, has allowed users who are wary of Google’s data-collecting practices to use the company’s search and other services without revealing their activities to Google itself, mixing their identities with those of the other users of Marlinspike’s service to protect every user’s anonymity. Now the upgraded version of GoogleSharing pulls off another privacy trick for the doubly paranoid: preventing Marlinspike or any other GoogleSharing administrator from seeing user data, too. GoogleSharing works by routing a user’s traffic to Google through a GoogleSharing proxy server, where it’s scrambled with other users’ traffic and relayed to Google’s sites.

A Better Way To Hide From Google - Forbes

http://blogs.wsj.com/wtk/ Marketers are spying on Internet users -- observing and remembering people's clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal's What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people's computers by the 50 most popular U.S. websites, plus WSJ.com. The Journal also built an "exposure index" -- to determine the degree to which each site exposes visitors to monitoring -- by studying the tracking technologies they install and the privacy policies that guide their use.

What They Know - WSJ

http://www.leavegooglebehind.com/

Leave Google Behind

Actual quotes from Google’s Eric Schmidt O’Brien: “ Google policy is to get right up to the creepy line and not cross it … We don’t need you to type at all. We know where you are.

Escape your search engine Filter Bubble!

Escape your search engine Filter Bubble! When you search the Internet, search engines now show different results to different people. ( Try a Bing search for "climate change") Results are tailored to who you are, http://dontbubble.us/
http://news.ycombinator.com/item?id=2673898 If I had to tackle the notion of over-personalization in ~5 minutes, I'd say: - If someone prefers to search Google without personalization, add "&pws=0" (the "pws" stands for "personalized web search") to the end of the Google search url to turn it off, or use the incognito version of Chrome. Personalization tends to be a nice relevance improvement overall, but it doesn't trigger that much--when it launched, the impact was on the order of one search result above the fold for one in five search results. - personalization has much less impact than localization, which takes things like your IP address into account when determining the best search results. You can change localization by going to country-specific versions of Google (e.g. search for [bank] on google.co.uk vs. google.co.nz), or on google.com you can click "change location" on the left sidebar to enter a different city or zip code in the U.S.

DuckDuckGo: Escape your search engine filter bubble | Hacker News

https://www.startpage.com/ Startpage offers you Web search results from Google in complete privacy! When you search with Startpage, we remove all identifying information from your query and submit it anonymously to Google ourselves. We get the results and return them to you in total privacy. Your IP address is never recorded, your visit is not logged, and no tracking cookies are placed on your browser. When it comes to protecting your privacy, Startpage runs the tightest ship on the Internet.

Startpage Search Engine