Most Marketers Clueless About Social Media Conversations. Alterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement. According to the survey, marketers admit to struggling with customer engagement on multiple channels. This makes sense as many marketers are just beginning to experiment with more engagement efforts, one channel at a time. In the near future, we’ll begin to see this single channel engagement morph into a more synergistic engagement effort over multiple channels. Here are some of the findings: Customization: The vast majority of respondents have created a customized experience for their social channels.
In addition to delivering these insightful statistics, Alterian also created the above infographic to give a snapshot of the most important stats. Click here to read the full report and download the infographic. Which is Better for Social Media Monitoring: TweetDeck or SproutSocial? If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck. But new social media management tools are popping up like weeds and a couple of them might end up being roses.
One new such tool is SproutSocial.com. Here are the 7 ways to tell if you’re ready to graduate from TweetDeck. #1: Social media monitoring is eating up a lot of your time Time is money, as they say, and although TweetDeck is handy, its functionality is limited to the few things it does well. SproutSocial was launched last November and represents a big step up in terms of performance for a modest monthly fee of $9/month—a fee you may or may not be ready to pay. Among the many things I like about SproutSocial, an elegantly designed browser-based “social media management” tool, is its ability to save you time on multiple fronts: Creating a recurring message on SproutSocial is quick and easy. Final Note: 5 Ways You Can Help Japan with Your Social Media Presence | Smedio | The New Media and Social Web Guide for Business and Marketers. Japan is still recovering from its worst ever natural disaster – the massive earthquake and tsunami that rocked the world’s most tech savvy nation last Friday (11th March).
To make matters worse, the nation is still reeling under the threat of nuclear radiation leaks and the seeming never ending series of aftershocks. Social media has lent a major helping hand in most natural disasters – be it the Haiti earthquake or the Australian bushfire. It’s fair to say that when disaster strikes, citizens the world looks up to social media for the rescue act.
In case of Japan, social media has emerged as the primary tool to spread news, cry for help, pass information to family and friends, and even search for the missing. As a social media user, here are 5 ways in which you can help Japan on the path of recovery after the deadly tsunami and earthquake. #1 – Contribute #2 – Promote #3 – Be cautious Unfortunate as it is, scammers use such natural disasters to mint money from unsuspecting public. 10 Reasons Why You Should Upgrade Your LinkedIn Account. Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it? There are several options to choose from. Which one would be right for you? In this article, we cover what you actually get for your money and how you might use some of the enhanced features. Let’s take each area of the business upgrade in turn and run through it. Here's what you get for your money, but what does it all mean and how are you going to make use of it?
#1: InMails per Month An InMail is simply an email that can be sent to anyone on LinkedIn, whether they’re in your network or not. They’re more successful because they’re less of a cold, spammy email, the person to whom you’re sending it instantly knows that you’re part of the LinkedIn community and the receiver can also simply click on your name and check you out very quickly. I’ve used InMails very successfully and my secret to you is keep the content light and be yourself. . #2: Profile Organizer #7: Profile Stats. Survey Says: Rethink Your Social Media Marketing Strategy | BNET. Last Updated Mar 4, 2011 2:44 PM EST Most small business owners I speak to feel their social media marketing efforts don't produce tangible results. It turns out their feelings are on target: According to a recent survey by ForeSee Results of 10,000 online shoppers, social media interactions are the primary influence for only 5% of the people who visit retail websites.
Here's a breakdown of what influences those visits: Familiarity with brand: 38% Promotional emails: 19% Search engine results: 8% TV, newspaper, radio, magazine ads: 8% Word of mouth: 8% Internet advertising: 7% Interaction on social network: 5% Blogs or discussion forums: 3% Shopping comparison website: 2% Product review website: 2% While social media marketing gets lots of media attention, traditional marketing still generates better bottom line results. Other interesting findings: 40% of respondents chose Facebook as their preferred social media means of receiving company communications; only 4% chose Twitter. 60 Informative Social Networking and Social Media Infographics. Infographics have become the method of choice to communicate data, facts, figures and statistics about a given topic.
Social media has fueled their growth and popularity, and there have been a large number of social media infographics created over the past year. Whether you’re interested in analyzing the growth and history of social networking, or you want to break down a given social network and analyze it, there are plenty of social networking infographics to provide all the data you could need, in an easy to read format. We’ve gathered up 60 informative social networking infographics and social media infographics that will show you the differences, growth and social network demographics, as well as the rise in social media advertising spending, social media addiction, and where the blogosphere may be headed next. If you enjoyed this post, please consider sharing it with your favorite social network, it would only make sense to after all. Enjoy. The Biggest Shift Facebook vs Twitter. Social Media and the Need for New Business Models Brian Solis.
InShare730 Who owns social media? Is it marketing, customer service, public relations? Looking at a recent study conducted by the Pivot Conference, the top four departments where social media is currently run are as follows: 1. Marketing 2. Public Relations 3. Sales 4. Perhaps, it’s the wrong question to ask however. Who owns the customer relationship? The short answer is everyone. If that is the case, then examining how social media is run today is not at all how businesses should think about it tomorrow. Businesses tend to have a single or narrow view of the customer and as we’re learning, they’re connecting with one another and sharing experiences that transform their roles from prospect to advocate to adversary to influencer and everything in between.
Social media is not about conversations on Twitter and Facebook nor check-ins on Foursquare or Places, or flipped videos on YouTube. Someone has to do it. How to Use Social Media to Spur Political Change. Favorite This Article Edit Article The realities of social mediaGetting your social media activism startedBroadening the concept of social mediaBuilding your own social media activist credentialsGetting the message out thereAvoiding exaggerationUsing real life back upKeep the vision steady but powerful Edited by DifuWu, Flickety, boris prashant, Jhnri6 and 11 others Social media is playing an increasingly prominent role in our society.
Facebook, for example, has more than 600 million users as of January 2011, and it's increasing daily.[1] There have been a number of occasions in evidence already where social media has been put to wide use as a way of spurring political or social change, including the U.S. When seeking to make use of the social media to spur political change, there are a number of things you need to take into consideration, including the import of the cause, your own capability with social media, and the need for speed, accuracy, and timely updates. Ad Steps 1. Deploying Volunteer Marketing Armies with Internal Social Media Brian Solis. InShare306 Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system.
No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible.
This internal news wire enables employees to co-create a living history of the organization, and that helps shape the proactive messaging you’ll distribute across the social web. Share as much as you can via the internal social media system, even the things that might seem minor or unimportant. Information Democracy. Social Media Rat Race: Avoiding Social Marketing Burnout. I am always ready for a brainstorm. Call me at 866-a-web-guy. Social Media Racing Rats I surely cannot be alone in my thoughts when I reflect upon social media and the rat race it can sometimes represent. There are millions of people out there in our social networks who are trying so hard to be brilliant every day, in their respective industries and job roles. It can be really challenging to find the right balance between burning hot and burning out. If I am the only person who feels that pressure of striking the perfect balance, I would be really shocked. Some of you certainly must relate to the burn that keeps you “hot” in your social media efforts.
There should be little wonder why so many people burn out and give up on their efforts. How can you control this “fuel consumption” dilemma and keep your fire burning steadily? “A rat race is a term used for an endless, self-defeating or pointless pursuit. Who Are Those Social Media Experts, Anyway? Grab Your Social Media Rope What? Is Social Media Marketing for Every Company? | Smedio | The New Media and Social Web Guide for Business and Marketers. “To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon.
The most widely prevalent concerns regarding social media marketing are: Is social media marketing suitable for my business? Will it work for me? While I strongly believe that “One size fits all” approach does not work in social media marketing (rather any marketing technique), I believe that it is well suited to cater to a variety of companies be it startups, industrial corporations, niche players, retailers, B2B providers, B2C providers etc. And I have pretty good reasons to believe that social media marketing works just as well for every company. It’s a means, not an end Like conventional marketing techniques, Social Media Marketing is a means and not an end. It comes at the best possible price – Free! Douglas Idugboe. Grab Your Seat For Social Media Success Summit 2011! When Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.
As of March 2011, Social Media Examiner has 59,000 email subscribers, 33,000 Facebook fans, over 60 writers and half a million page views per month. In addition, the site has generated almost $2 million in sales; ranks among the top 12 websites on two Technorati lists – business and small business; and ranks among the top 1,500 websites in the entire United States, according to Alexa.
“We didn’t do anything unique,” Stelzner said. “We simply employed great content with smart social media marketing and our community did the rest. Here’s How Your Business Can Thrive With Social Media Would you like to learn the tactics of social media from pros like Stelzner—all from the comfort of your home or office?
Imagine how much it would cost you to attend a week-long conference with 22 different experts in a faraway city. Learn What Works in Social Media Marketing. Hotels Using Social Media. How to Create Facebook Fan Page Alerts | The Social Media Guide. A lot of business owners don’t have the time to be constantly logging into their business’s Facebook page to check for any new posts or comments their fan’s may have left. Why not setup an alert that emails you every time someone leaves a comment on your Facebook page?
Hyper Alerts is a service that does just that. Similar to Google alerts , Hyper Alerts sends you an email hourly, daily, weekly or monthly. To get started head over to Hyper Alerts and create a new account, After signing in.. click on <Add new alert> , Now enter the address of your Facebook page, then click <Add> , Once your Facebook page has been added, it is time to configure your alerts. Click on <Edit> , You can add as many alerts as you like, and even multiple alerts for the same page.
Posts = an email alert when someone posts something on your Page’s wall Comments = an email alert when someone posts a comment Own content = an email alert when the page’s administrator (ie you) posts a comment or post. How to Turn Your Email Into a Social Media Hub With Posterous. In the world of social media, it’s easy to become overwhelmed in a sea of profiles and status updates. With so many services and so little time, wouldn’t it be nice if posting to your social media profiles was as simple as sending an email? With Posterous, it is. Posterous allows you to post to 20 or so social media platforms via email.
Posting to LinkedIn, Facebook, Twitter, even YouTube and Picasa is as simple as sending an email. And we’re not talking simple text-based posts either. With Posterous, you can create full-screen photo galleries, groups for sharing and collaborating or just simply pass on an article you read on the Internet all by sending an email. An example of a Posterous blog page—blogging and Posterous At its core, Posterous is a blogging platform similar to Tumblr. Getting started on Posterous is about as easy as it can get. Posterous will send you an email when your blog post goes live (usually within a minute) with a link to view the post. Autoposting Groups. How To Turn Browsing Time Suck Into Social Media. Two of the biggest obstacles to succeeding (and by succeeding I mean, being consistently active) in social media are: 1) Feeling that you don’t have enough time to dedicate to it2) Feeling that you waste a lot of time while ‘doing’ social media – getting distracted, clicking a bunch of links etc.
How many times have you sat down to spend the 15 minutes you’ve so carefully carved out of your day to spend on Twitter, and then looked at the clock to find that 30 have passed and what have you been doing? Clicking all sorts of links and getting sucked down the rabbit hole of the interweb. What if you could turn that guilty pleasure into productive social media time? Well there is an extremely simple way to do that. By using the available browser extensions for various social sites, you can ‘do’ your social media while browsing the web. Tweet out great articles, bookmark them on Delicious, and work that StumbleUpon account, all at the same time. Lucy Beer | Email | Website. What is Social Media | The Social Media Guide. Cheat sheet: Key principles of social media marketing on Facebook. How Social Media Turned a Brand Into a Revolution. What Keanu Reeves Can Teach us About Personal Branding. What Love Teaches Us About Social Media: 15 Tips.
Social Media Tracking Made Simple. How Businesses Are Playing Cupid Using Social Media This Valentines Day | Smedio | The New Media and Social Web Guide for Business and Marketers. Why The Facebook Phone Promises To Be The Next Big Thing In Social Media | Smedio | The New Media and Social Web Guide for Business and Marketers. Social Media - Shifting Power To The People | Smedio | The New Media and Social Web Guide for Business and Marketers. Thomas Marzano on Privacy. When to Stop and When to Keep Going with Your Social Media Strategy - Alexandra Samuel. Social Media for Small Businesses: 10 Things You Must Do. S 10 social media guidelines. Mistrtim.amplify.
What Girl Scouts Can Teach You on Using Social Media in Your Business | Smedio | The New Media and Social Web Guide for Business and Marketers. 2011 - The Year Social Media Bubble Will Eventually Burst | Smedio | The New Media and Social Web Guide for Business and Marketers. 10 ways to use social media in your job hunt - Ask Annie. 27 Social Media Marketing Stats and Facts. Following the big guns on social media. This is Your Time to Make a Difference: Engage or Die « Brian Solis Brian Solis.
7 Secrets About Social Media Users, Revealed. The Social Media Influencer. 10 Social Media Mistakes We Bet You're Making. How to Turbo-Boost Your Facebook Page With Apps. Facebook Marketing Tips From World’s Top Experts. The Top Social Media Tool for 2011 is… 6 Social Media Success Metrics You Need to Track. Why your social media initiatives will fail in 2011? | Eyefortravel. Andy’s Answers: Measuring the ROI of your social media programs. HOW TO: Use Social Media to Enhance Your Event. Social Media Rise and Roadblocks In the Business World | Smedio | The New Media and Social Web Guide for Business and Marketers.
HOW TO: Do Almost Anything Online in 2010. 2010 B2B Content Marketing Benchmarks, Budgets and Trends. A Social Media Strategy for WordPress Users. Inception, Extraction and the Socialization of Business « Brian Solis Brian Solis. 3 Free Social Monitoring Tools. What Keanu Reeves Can Teach us About Personal Branding. The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0. What Black Dynamite Can Teach us About Social Media. The 11 Commandments of Corporate Tweeting | The Big Money. Social Media Marketing Insight from 21 Smart People (And Me, Too) 25 Selected Social Media Sites to Benefit Your Business. Young Muslims must use social media to promote peace. Ten Commandments of Social Media - Noupe Design Blog. Facebook 101 Business Guide.
Social Media in 2011: Six Choices You Need to Make - Alexandra Samuel. How To Use Social Media To Achieve Your New Year’s Resolutions. On Assignment: Photography for Social Media. Social Business Takes a Human Touch, No Really « Brian Solis Brian Solis. Online Surveys. 60 Ways to Increase Your Influence Online. Why Social Media Gaming Is Big Business for Your Business. 10 almost unknown “Google” facts. Every Tips You Ever Need to Know About Google Buzz. The Real Life Social Network v2. HOW TO: Calculate the ROI of Your Social Media Campaign.
Social Media: The 30 Secret Rules. (1) What are the best content curation tools for daily use. 46 Free Social Media Monitoring Tools.