Data Visualization And Infographics To Tell Your Story. Visualization: Connecting Distinct Dots (Seed Magazine: The Universe in 09) Data visualization and infographics (related) are powerful ways to communicate data, stats or information that most communications pros never even consider. And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through the clutter and even persuade people to action.
A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers. —Arthur Briggs Farquhar and Henry Farquhar, 1891 Your marketing arm would be remiss not to have a designer on-hand or partner capable of creative and attractive visualizations as part of a larger content mix. Such content attracts links, traffic and buzz – all essential for success in a society where no one has a monopoly on attention. As explained by Smashing Magazine editor Vitaly Friedman: Flowing Data Mint.com Blog. Data Visualization and Infographics Resources - Smashing Magazine. Advertisement Data visualizations and infographics can make complex datasets easier to understand and comprehend. By creating a graphical represenatation of data and statistics, complicated concepts and information can make more sense in less time.
Many visualizations focus on representing a specific set of data or statistical information. Others focus on less-concrete topics, providing a visual representation of abstract concepts. Generally speaking, the first type appear more like graphs or charts and the latter are often more creative and imaginative. But visualizations and infographics can be used poorly, too. Also consider our previous articles: Data Visualizations and Infographics which lists examples and types of infographics and data visualizations.Data Visualization: Modern Approaches showcases modern examples of data visualization and infographics. 1. Strange Maps Strange Maps features only map-based graphics, both modern and historical.
Wall Stats Visual Complexity Cool Infographics. Calculated Risk. FlowingData | Data Visualization, Infographics, and Statistics. We Know Everything: An Interview with OkTrends. Company blogs are often PR regurgitating machines on a WordPress install. But OkTrends, the official blog of dating site OkCupid, does more than blandly praise the service. Instead, OkCupid’s founders have compiled data from hundreds of millions of user interactions — from profile pictures to rape fantasies — to identify the habits and tendencies of those looking for love on the web. And though it leans heavily on math, it still offers plenty to enjoy for those of us who barely passed Intro to Statistics. I spoke with OkCupid co-founder and CEO Sam Yagan about the inspiration and marketing success of the blog.
The Bygone Bureau: OkTrends isn’t your traditional company blog. What inspired you guys to focus on mining user data? So this is data you are already collecting internally for OkCupid? That’s right. A few years ago when we had a PR firm, we started collecting little nuggets of data and using our traditional PR firm to reach out to advertisers and get them excited. (laughs) Oh, a ton.