How to Create Content People Will Actually Read. In mid-2014 I started publishing on LinkedIn's Pulse platform. When I started writing I - unlike others who approach building a platform strategically - had no intention of growing a followership or launching a new career. In fact, I had no Twitter handle and no idea how to distribute content via social media. I had no idea what "influencer marketing" was - and I definitely didn't know why it matters.
I just started writing for the sake of writing. In the nearly two years since I have: Changed careers, and started my own business; Greatly expanded my professional network; Gained first hand knowledge about what you need to do to increase the odds that your content will get read. Here is a bit of what I've learned along the way: 1. After I had some initial success on LinkedIn I looked around to see what sort of posts were getting traffic, and tried to write about those topics. I was trying to write what I thought other people wanted to hear. It was easily my worst writing. 2. 3. 4. And an end. 5 Proven Ways For Driving Traffic to Your Website. Driving traffic to your website has become a major marketing priority. But with so much competing advice, contributing factors and variable opportunities it’s often hard to figure out exactly how to get the best results. When putting together a traffic-driving strategy you need to get a little creative, because one of the most effective ways to drive website traffic is to leverage visual content.
The Visual Content Era We are living in the era of visual content. The facts suggest that around 65% of people today are visual learners. Along with this discovery, we also realize that with visual understanding also comes a big challenge for organizations to present the information in an attractive, fun and engaging way. Our customers attention spans are getting shorter. We need to integrate all of these factors into our content so our customers have access to all types of media and want to stay on our website for longer. Watch this video and make your own judgement… 1. 2. 3. You can: Just like this: Data From 10,000 Articles Prove That Content Marketing Really Does Work. Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the first quarter.
That being said, if marketers want to reach larger audiences, they need to adapt their strategies to include paid distribution and further invest in pushing their articles through their owned channels, like email. (Disclosure – I was the Director of Product Strategy at NewsCred and continue to advise the company) Why Is Content Marketing Capturing So Much Attention? Content marketing is the confluence of several digital trends that have led to a focus on using website content or blogs as a primary distribution channel for brand messaging. Capturing An Audience’s Attention Is Valuable And Chartbeat proved several years ago that brand recall increases with engagement. 8 Reasons Smart B2B Marketers Repurpose Their Content - Insights. When SiriusDecisions asserted last year that content marketers were wasting “tens of millions of dollars a year” on the 60% to 70% of content created by B2B marketing teams that never gets used, my jaw dropped.
Waste makes me crazy, and that’s a pretty incredible waste. That’s why I’m such a huge advocate of repurposing content. We simply can’t keep up with the growing demand for content if we’re creating everything net-new, and there’s no reason to work that hard when strategically repurposing content can get you better results with less time and money. Think about the resources you invested in your best white paper. You probably interviewed a few sources, you dug up some powerful research and you crafted every message to be sure it would resonate with your target buyer.
Let’s look at the key benefits of repurposing your existing content: Don’t waste time getting started with your repurposing projects. NewsCred NewsCred is on a mission to make marketing better for everyone. Good Copy • Email copy from great companies. Forbes Welcome. Content Marketing Defined in 60 Seconds [Animated Video] 10 Expert Tips For Creating Content People Will Love | Marketing Insider Group.
So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. You may be scratching your head and asking yourself, “What makes for good content?” To help you answer that question, Venngage asked 46 content marketing experts to share their tips for creating great content (in full disclosure, I am one of them!). Offer Real Value Many experts agree that good content should add real value to readers.
Know Your Audience To create valuable content, you must have a solid understanding of your audience first. Conduct research and ask your customers what content they would like to see at each stage of the buyer’s journey. Write Long-form Content Top performing content on average is longer, ranging anywhere from 1000 to 3000 words. Repurpose Your Content Entertain Your Readers Build Influence Get Feedback Experiment Engage Your Community. 5 Essential Skills for Content Marketing Copywriters Today. Best tools for benchmarking competitor content marketing? Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that are working for others in your industry and what, as a result, might best work for you.
In short, a competitor analysis can tell you: The content types and ideas getting most traction measured by number of shares or backlinksContent gaps in your plans compared to competitors, evaluated using the Smart Insights content marketing matrix for examplesCompetitors’ strengths and weaknesses, and the opportunities and threats from the wider market - a content competitor analysis can be used as part of a wider competitive analysis and the various online competitor benchmarking tools available. Download free resource – Essential Digital Marketing Tools 1. 2. How to Document Your Content Marketing Workflow. 5 Ways to Grow Your Business with Customer-Centric Content. The digital revolution is growing your customers expectations for immediate response and service. You may not even realize it, but you have most likely already made some changes to the customer service strategy of your business.
Thanks to social media, customer service has been steadily moving into the forefront for businesses. Those who focus on it are seeing success over those who have opted to continue with the same policies of the past. If you have been following the trend, you have likely already changed your marketing strategy and even implemented customer service training across all departments. What does this mean for your content marketing strategy? Of course, your content must match this new outlook on customer service. In short, content is becoming much more individualized and personalized in order to capture the frugal attention span of today’s educated, digital customer. This article will feature 5 ideas for changing your content to match the trend of customer-centricity. 1. 2. 8 Tips To Avoid Customers Falling Asleep Reading Your Blog. Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post.
Additionally 57% of companies survived reported that they have gained new customers from a blog. Yet, turning a profit from a blog can be a bit tricky, especially if you are new to blogging. Here are a few tips to help your numbers and your revenue add up. Make your message clear People have very short attention spans and so we have a tendency to scan information. Don’t spam posts with keywords and SEO Organic content is the new name of the game.
Think like a journalist By this I mean think of your headline. Recommended for YouWebcast: SEO in 2016: How Search Has Changed & Why Modern Marketers Must Adapt Update your blog often Yes, the quality of your writing should be the first focus of your blog. Be involved with your readers Being involved in your blog goes beyond just posting content. Break up that text. Why Interactive Content Is the Future of Content Marketing. No doubt you’ve heard the phrase “Content is king”. However, I beg to differ. I believe that “Interactive content is king”. An interactive piece of content has essential elements that are vital for businesses. These critical components can: Attract an audienceIncrease engagementBoost site trafficImprove conversion rate Being a digital marketing professional, I have noticed that companies overlook the importance of interactive content, and later on, realize that they made a big gaffe.
Today, people like you and me (not everyone) spend most of our time on the Internet. Well, you know the answer. A survey conducted by Demand Metric has shown that interactive content marketing helps businesses to get distinction in the market – especially among immediate competitors. You cannot escape from the reality that online audiences has become more powerful than ever. If you own a business, what are you doing to attract customers to your product or services?
Attract and persuade buyers (Source: BBC) 10 Ways to Make Any Piece of Content More Valuable.