How to Create Content People Will Actually Read. In mid-2014 I started publishing on LinkedIn's Pulse platform.
When I started writing I - unlike others who approach building a platform strategically - had no intention of growing a followership or launching a new career. In fact, I had no Twitter handle and no idea how to distribute content via social media. I had no idea what "influencer marketing" was - and I definitely didn't know why it matters. I just started writing for the sake of writing. In the nearly two years since I have: Changed careers, and started my own business; Greatly expanded my professional network; Gained first hand knowledge about what you need to do to increase the odds that your content will get read. Here is a bit of what I've learned along the way: 1. After I had some initial success on LinkedIn I looked around to see what sort of posts were getting traffic, and tried to write about those topics.
I was trying to write what I thought other people wanted to hear. It was easily my worst writing. 2. 3. 4. And an end. 5 Proven Ways For Driving Traffic to Your Website. Driving traffic to your website has become a major marketing priority.
But with so much competing advice, contributing factors and variable opportunities it’s often hard to figure out exactly how to get the best results. Data From 10,000 Articles Prove That Content Marketing Really Does Work. Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the first quarter.
That being said, if marketers want to reach larger audiences, they need to adapt their strategies to include paid distribution and further invest in pushing their articles through their owned channels, like email. (Disclosure – I was the Director of Product Strategy at NewsCred and continue to advise the company) 8 Reasons Smart B2B Marketers Repurpose Their Content - Insights. When SiriusDecisions asserted last year that content marketers were wasting “tens of millions of dollars a year” on the 60% to 70% of content created by B2B marketing teams that never gets used, my jaw dropped.
Waste makes me crazy, and that’s a pretty incredible waste. That’s why I’m such a huge advocate of repurposing content. We simply can’t keep up with the growing demand for content if we’re creating everything net-new, and there’s no reason to work that hard when strategically repurposing content can get you better results with less time and money. Think about the resources you invested in your best white paper. You probably interviewed a few sources, you dug up some powerful research and you crafted every message to be sure it would resonate with your target buyer. Let’s look at the key benefits of repurposing your existing content: Don’t waste time getting started with your repurposing projects. NewsCred. Email copy from great companies. Forbes Welcome. Content Marketing Defined in 60 Seconds [Animated Video] 10 Expert Tips For Creating Content People Will Love. So you’ve just spent days researching and creating that blog, infographic or SlideShare.
It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. 5 Essential Skills for Content Marketing Copywriters Today. Best tools for benchmarking competitor content marketing? Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts.
The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that are working for others in your industry and what, as a result, might best work for you. In short, a competitor analysis can tell you: The content types and ideas getting most traction measured by number of shares or backlinksContent gaps in your plans compared to competitors, evaluated using the Smart Insights content marketing matrix for examplesCompetitors’ strengths and weaknesses, and the opportunities and threats from the wider market - a content competitor analysis can be used as part of a wider competitive analysis and the various online competitor benchmarking tools available.
Download free resource – Essential Digital Marketing Tools 1. 2. How to Document Your Content Marketing Workflow. 5 Ways to Grow Your Business with Customer-Centric Content. The digital revolution is growing your customers expectations for immediate response and service.
You may not even realize it, but you have most likely already made some changes to the customer service strategy of your business. Thanks to social media, customer service has been steadily moving into the forefront for businesses. Those who focus on it are seeing success over those who have opted to continue with the same policies of the past. If you have been following the trend, you have likely already changed your marketing strategy and even implemented customer service training across all departments. The changes that we have seen as part of this trend are only a glimpse of what is to come in the future. 8 Tips To Avoid Customers Falling Asleep Reading Your Blog. Content creation in business is a vital part of keeping the business afloat.
According to a recent survey nearly 61% of consumers made big purchases based upon a blog post. Additionally 57% of companies survived reported that they have gained new customers from a blog. Yet, turning a profit from a blog can be a bit tricky, especially if you are new to blogging. Why Interactive Content Is the Future of Content Marketing. No doubt you’ve heard the phrase “Content is king”.
However, I beg to differ. 10 Ways to Make Any Piece of Content More Valuable.