Anatomy of a Social Media Policy. “I need your help!” He wailed over the phone. “An employee of ours just posted a YouTube video with really negative comments about our company. What do we do?” Over the past 24 months, my phone rings on an almost daily basis with clients, colleagues and friends in a panic about something to do with social media. How the Australian Open Is Acing Digital Media. The 2012 Australian Open Grand Slam tennis tournament may just be the most digitally connected major sporting event of all time.
A Slamtracker already provides real-time updates of qualifying play that began on Wednesday, and fans can relive and share their favorite moments via Facebook and Twitter through a database of classic matches. But the real fun begins when the tournament officially begins next Monday. Tournament officials plan to man the @AustralianOpen Twitter feed 24 hours per day all the way through final matches on Jan. 29 for the event's global audience. Are We Too Obsessed With Facebook? [INFOGRAPHIC]
Facebook profiles are like belly buttons: Everybody's got one.
Perhaps that statement's still a bit of an exaggeration, but by the numbers, we (that is, Internet users around the globe) are becoming more obsessed with Facebook by the day. How Small Businesses Can Use Quora. The Q&A site Quora has been blowing up with new users for the last few weeks, initially thanks to some much-due love from Robert Scoble, and then by growing enthusiasm for the site among the tech press.
While tech writers, VC's and geeky enthusiasts of all stripes have an obvious, immediate use for the site, it may not be as clear how owners of small and medium-sized businesses can take advantage of Quora and Q&A sites in general. It's worth noting that Quora is not the only player here. The Q&A space has been heating up for awhile, with Google acquiring Aardvark and a slew of other offerings from the likes of Yahoo, LinkedIn, and Mahalo.
Testing Content. Nobody needs to convince you that it’s important to test your website’s design and interaction with the people who will use it, right?
But if that’s all you do, you’re missing out on feedback about the most important part of your site: the content. Issue № 320 Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience?
The art of data visualization. How WordPress Themes Actually Work [INFOGRAPHIC] WordPress developer and all-around web geek Joost de Valk has just graced the Internet with a highly useful infographic.
The State and Future of the Social Media Management System Space. Social Media News and Web Tips – Mashable – The Social Media Guide. NounProject. Instapaper: Save interesting web pages for reading later. 44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC]
Sharing widget AddThis, which is installed on more than 7 million domains and reaches more than one billion users per month, released an infographic Wednesday with some interesting statistics about about our sharing habits.
Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook's "Like" button, which means the actual, universal percentage of shares through Facebook is likely higher. Shares over Gmail increased by 395%, outpacing StumbleUpon, Facebook and Twitter. Shares via MySpace and Friendster dropped 20% and 31% respectively. Debates: Health 2.0. About this debate Medicine may be the last great industry to resist the digital revolution.
Many doctors, especially in America, still use paper health records. 10 Chrome Web Apps to Check Out. The Google Chrome Web Store has only been open for a few hours, and already hundreds of apps are available to use. To be fair, not every app offers a new experience; some are merely bookmarks to existing web apps. There are already a number of apps, however, that really push the boundaries of what we expect from a web app, offering new, optimized experiences and tight browser integration.
The great thing about web apps is that you don’t necessarily have to use Google Chrome to benefit from these great interfaces. Some of the apps do use Chrome-specific optimizations, but most will work identically in Safari or Firefox 4 beta. Here are 10 Chrome web apps that we think are worth exploring: SlideRocket is a fantastic web app that lets you create robust, media-rich presentations in your web browser.
What makes the Chrome app extra cool is that SlideRocket lets you sign in with your Google or Google Apps account instantly. One month with Google+: why this social network has legs. Bloggers & authors. The Social Media Strategy Primer: Start at the Beginning. Part 1 of 3 Square one. The basics. First step. Technology. Why Posterous Is a Smart Tool For Informal Government Blogging. How Social Media Is Positively Impacting Our Culture [OPINION] This post reflects the opinions of the author and not necessarily those of Mashable as a publication.
Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who -- when time permits -- moonlights as a photographer. Follow him at @joshrose.