WeAreMobians. Tropgeek. Geopolintel. Social Bookmarking And Curation. The web has gotten so big and so social that regular bookmarking has become practically useless. We needed a better way to find and organize the content that meets our interests. Sites like Delicious and StumbleUpon are helpful at suggesting interesting items, but less so in the curation and sharing of one’s own Web collection. Enter Pinterest, GimmeBar, and Pearltrees, the latest darlings of the social bookmarking world, which are gathering momentum with Millennial users who are all about sharing what they’re into. Here’s a brief overview of each. On Pinterest, users “pin” images they like and annotate it to provide context, and each pin is automatically tagged with the website from which it came. Pearltrees’s major innovation is organized sharing. GimmeBar is a sort of hybrid model between Pearltrees and Pinterest. It’s not yet clear how marketers can use these sites aside from perusing the public feeds from the sites as a clue to what’s trending.
Mediapart. Atlantico. Huff Post. Mouvement.net. Wansquare. Le Huffington Post. Locita.