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marketing trends and new media
integracija družbenih medijev v podjetja
what is liking, foloving, friends (brian sol
sovial media examples of conduct
google + vs facebook
The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. This is going to be a long post, so let’s get started! 1.
What is the missing ingredient in most strategies I’ve seen? Actual strategy. However, before I can really show you what a strategy is , it helps to understand what a strategy isn’t . What a Strategy Is NOT
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no.
A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy , your marketing does not start and end with them.
A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “ Employer Perspectives on Social Networking ,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business? In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity.
Is Flickr good for SEO? Can Tumblr drive traffic?
In this article, you'll learn... How to differentiate between "socializing" and "sharing" The significant impact that social "sharing" can have on conversion and results How to activate your super-influencers to market for you By now, many marketers have dabbled in social media —launching contests, promotions, and branding campaigns on Facebook, Twitter, YouTube, and blogs. But what many marketers fail to understand is that "social" is not the same as "sharing." Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough. Many brands fail to get maximum exposure for their social media campaigns because they don't take the extra step to activate viral sharing of their content.
You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to go about identifying them. That’s the tricky part. So how do you do it? Who are these magical influencers that you should be reaching out to?
Mirror, mirror, on the wall — who's the fairest of them all? That's the question most economists are asking. Many answer China, a few holdouts contend: America. I'd like to tell you a very different story, that clashes with both orthodoxies. Economic might isn't shifting.
by Umair Haque | 10:42 AM July 15, 2008 Apologies - today, I'm going to make you grind through a boring intro to get to the good stuff. The macro crisis is entering it's next to last - and perhaps climactic - phase: the true costs of business as usual must slowly be grappled with. As Fannie Mae and Freddie Mac melt down, it is taxpayers who are bailing out shareholders - the Treasury is now reduced to intervening directly in the financial markets: so much for hundred of years of laissez faire economics. Why are Fannie and Freddie being bailed out? Because they must be.
Coherent Interactive offers start-to-finish social media services. We believe that social media is just one tool, and like all tools, it must be used properly to effectively solve the right problem. We approach social media by: Defining clear goals for your social media efforts, based on your business goals. Evaluating the social landscape of your business.
I'm a bit of a bookmark addict.
Social media is becoming a mainstream advertising channel and many businesses are still trying to flesh out how to develop a sound strategy. I am going to provide you with an outline on how to develop your own social media strategy document. After all, it isn’t really a strategy until it is written out on paper!
As promised, here’s information about how I create a social media strategy, step-by-step.
Served as inspiration for The End of Business as Usual … The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place. Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences.