strategy
Get flash to fully experience Pearltrees
sharing, why?
marketing trends and new media
integracija družbenih medijev v podjetja
občine
what is liking, foloving, friends (brian sol
sovial media examples of conduct
case studies
content strategy
hierarhija komunikacije
google +
forsquare
google + vs facebook
How To Develop a Social Media Strategy: A Roadmap for Integration — Very Official Blog
The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. This is going to be a long post, so let’s get started! 1.
The Missing Ingredient in Most Social Media Strategies — Very Official Blog
Perhaps the confusion is a result of the fact that many of the above elements are included in the overall strategy document or presentation. However, skipping or skimping on the actual strategy piece is never a good idea. What Others Say Rather than simply assert my own opinion on the matter, I asked a couple other experienced people in the industry what they thought about this phenomenon.
The 3 Types of Social Media Strategy | @NewCommBiz
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no.PRSA: "Social Media - Strategies instead of Tools"
While my previous talk in February focused on listening in social media (Part 1 & Part 2), this time I’ll be bringing folks on a journey through how social media strategies are created. Along the way, I’ll recommend the use of conversation filtering and analysis tools such as cotweet and JamiQ. More...
infographic
Social Media Marketing - More Than Facebook And Twitter
A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy , your marketing does not start and end with them.A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “ Employer Perspectives on Social Networking ,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business? In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity.
The Rules of Social Media Engagement Brian Solis
Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change. If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference.
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]
By now, many marketers have dabbled in social media —launching contests, promotions, and branding campaigns on Facebook, Twitter, YouTube, and blogs. But what many marketers fail to understand is that "social" is not the same as "sharing." Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough. Many brands fail to get maximum exposure for their social media campaigns because they don't take the extra step to activate viral sharing of their content. And if marketers don't identify their key influencers and motivate them to share, they're missing out on the real promise of social media: Social content works best when it's shared. People who visit a campaign link after it's shared with them convert at up to four times the rate of those who just happen upon it, according to some industry research.
Word-of-Mouth - How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) : MarketingProfs Article
Why Social Media Is a Better Investment than SEO
This guest post is by Gary Arndt of Everything-Everywhere.com As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.
The 5 Critical Social Media Skills You Need to Disperse | Social Media Book | Social Media Consulting - Convince & Convert
Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in your company is in marketing, whether they want to be or not. The people in your company today should have the characteristics and confidence to succeed in this environment.
povzetek
How To Track Down & Scout Out Influencers
You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to go about identifying them. That’s the tricky part. So how do you do it? Who are these magical influencers that you should be reaching out to?Mirror, mirror, on the wall — who's the fairest of them all? That's the question most economists are asking. Many answer China, a few holdouts contend: America. I'd like to tell you a very different story, that clashes with both orthodoxies. Economic might isn't shifting.
What's Your Strategy for the Next Decade? - Umair Haque - Harvard Business Review
Apologies - today, I'm going to make you grind through a boring intro to get to the good stuff. The macro crisis is entering it's next to last - and perhaps climactic - phase: the true costs of business as usual must slowly be grappled with. As Fannie Mae and Freddie Mac melt down, it is taxpayers who are bailing out shareholders - the Treasury is now reduced to intervening directly in the financial markets: so much for hundred of years of laissez faire economics. Why are Fannie and Freddie being bailed out? Because they must be. As Brad Setser has pointed out , much of the debt they ensure is held by emerging markets like China and Russia.
Saving Strategy From the Strategists - Umair Haque - Harvard Business Review
Coherent Interactive Services - Social Media
Coherent Interactive offers start-to-finish social media services. We believe that social media is just one tool, and like all tools, it must be used properly to effectively solve the right problem. We approach social media by: Supporting the implementation of your social media strategy in whatever way best serves your needs and constraints. This may involve training your staff, providing full-service editorial or technical services or simply ensuring you are ready to move forward on your own.target audience
So, over the last 10 days I've been digging through my Twitter Favorites (via the Favorious tool), Delicious and Diigo bookmarks and Evernote web clips to take in all the stuff I missed.
COMMS corner: The 12 most useful social media posts I've ever read
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