Adrien Joly sur Twitter : "This is what I do. #business #funnel #flowchart... No Internet, No Credit Cards, No Problem: How Airbnb Launched In Cuba. If you don’t know much about Cuba, Airbnb’s recent announcement that it has begun booking rooms there sounds pretty unremarkable. After all, Airbnb operates in more than 190 countries, and its offerings are as diverse as they are plentiful. In the "castles" category alone, there are more than 600 possibilities. Cuba is hardly its most exotic locale. But consider this: Cuba has, according to Internet freedom watchdog Freedom House, only about a 5% open Internet penetration rate, or access to Internet not controlled by the government. How did such a digitally driven startup launch in a country where most people have no daily Internet access and no bank account—and with more than than 1,000 hosts, no less? The answer to that question starts long before Airbnb launched—in 1997, according to Ted Henken, a professor at Baruch College who wrote a book about entrepreneurship in Cuba.
Airbnb had previously blocked would-be Cuban hosts from listing on its site. That’s not a small thing. What is Songza, and why is Google buying it for a rumoured $39m? | Technology. The latest company to be bought by Google is US-based streaming music service Songza, in a deal that the New York Times claims is worth more than $39m. Songza hasn't launched outside the US and Canada, so it's not very well known outside North America. While the reported price is small beans to Google, it could be a very important acquisition for the company's streaming music ambitions. What is Songza, then? Google provided a neat summary in its Google+ post announcing the deal: "They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time.
" Available as Android and iOS apps, Songza has a team of people creating playlists to match various times of the day and week; activities (from working out and driving to cooking and "being single"); and even different weather conditions. In 2014, this may not sound that special. For now, Songza will continue as a standalone app. . • Five big challenges looming for Spotify and streaming music. How to choose a co founder(s) in a startup? — I.M.H.O. Founders are the most important people in a startup. Getting the right team does 50% of the job in a startup. After all, founders are the first set of people who will be executing the idea thereby setting tone, work ethics and culture for a startup. Fight and Rebellion among co-founders will lead to the ultimate demise of a startup. Things will not be hunky-dory all the time.
How many co-founders is a good number? Two is the ideal number. Less the number of founders, higher is the success of a startup. Where can i find my co-founder? These days there are options to find co-founders through websites, meetings related to startups etc. Why? Co-founder is the person whom you are going to spend the better part of your day, probably, better part of your career. Expectational Equilibrium – Define your expectations from your co-founder There would be basic ethics or principles or values that you stand by and those are the ones you would want to be uncompromised in your startup.
Litmus Test Godspeed! The Answer Is The Ecosystem: The Solution. The very first step of building your ecosystem is by generating attention and getting discovered. In terms of the marketing mix, this is mostly about promotion. Actually, the first step is making very good music that differentiates itself from other music, but since that's not necessarily my area of expertise, nor the topic of my studies, I will leave that one up to the producers. Theoretical Framework It's important to remember Gerd Leonhard's concept of Music Like Water and further discussed in the problem conclusion, Leonhard claims that music should be seen as a service instead of a product.
In an interview I've conducted with Gerd Leonhard for this thesis, he noted the following about getting discovered: "The strategy, in general, is for smaller artists to publish as much as they can in as many different places and with the right target group and to basically generate attention. Seth Godin, a marketing guru and popular author, seems to agree with this. Seth Godin: Gerd Leonhard: “Wantrepreneurs” do all sorts of business crap, EXCEPT useful stuff. This Sumo hates several things: Dieting... Vegetables... Covering my ass with anything more than a loin cloth...
But I hate nothing more than STUPID F*CKING WANTREPRENEURS! Definition of “Wantrepreneur” -Someone who “is gonna” start a business. -Someone who “will find the right idea some day!” Oh... sorry... did I just describe YOU, Young Sumo-ling? If you’re a wantrepreneur, at least admit it. “The truth will set you free... ...but first it will piss you off!” The good news is... this Fatass Sumo is here to turn you from:Wantrepreneur into Entrepreneur. So how am I gonna do this? Wantrepreneurs tend to hope & pray that their precious little “business ideas” will take off.
Some wantrepreneurs can’t even find ONE business idea! But what’s more sad, is when I see someone come up with some “OMG TOTALLY GREAT IDEA!!” “BUT SSUUMOOO... how will I know if my idea will work, unless I build the whole business??” But screw this business jargon... let’s give a REAL EXAMPLE. P.S. P.P.S.
News. Social patents: Using online social networks to handle patent ap. Experts in intellectual property and patents explain in a forthcoming issue of the International Journal of Technology Transfer and Commercialisation how tools, such as online social networking could be used to eradicate the enormous backlog of patent applications in the US. Social networking sites such as Facebook and MySpace allow visitors to create networks of friends and contacts, upload images, music, videos, and news stories. Members can discuss, blog, and rate different media on such sites and provide useful feedback to the content creators. Analyzing social networks can uncover patterns of interaction between people and reveal what is important and well-ranked in a given group, or community.
Inherent to such social networking systems is the ability of community members to comment on individual submissions and so provide an additional stream of feedback and also to interact or connect with other members of niche groups of members. Source: Inderscience Publishers. Killer Facebook Fan Pages: 5 Inspiring Case Studies. Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter. When Facebook re-launched its fan pages earlier this year, companies were thrilled.
At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page. However, very few are using them well. Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. But even if you have 3 million fans, if the extent of their involvement with your brand is that at one point they "became a fan," is that really benefiting you? The fan pages that are doing it right are the ones that are actively engaging with their fans. 1. The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. 2. 3. 4. 5. Conclusion.