background preloader

Killer Facebook Fan Pages: 5 Inspiring Case Studies

Killer Facebook Fan Pages: 5 Inspiring Case Studies
Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company's marketing blog or follow her on Twitter. When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page. However, very few are using them well. Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. The fan pages that are doing it right are the ones that are actively engaging with their fans. 1. The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. 2. The Coca-Cola fan page seems generic at first glance, but upon closer inspection it is really a testament to the brand's commitment to user participation. 3. 4. 5. Conclusion

http://mashable.com/2009/06/16/killer-facebook-fan-pages/

Why You May Not Be Able to Claim Your Facebook Page Username Com Update: All Pages, regardless of fan count, will be able to register names later this month. See here for details. Warning: before you get too excited about claiming a username for your Facebook Page, you better read the fine print. Yesterday we reported that Facebook will launch vanity URLs for all on June 13th at 12:01am EDT. And even though there may be some question as to whether usernames are a good or bad thing, we know there's bound to be mad dash to grab these vanity URLs. However, it turns out that there are a few important caveats that might keep you from staking your claim to that coveted Facebook Page username.

How Charities Are #FindingTheGood With Facebook Pages Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com. When Facebook first launched, we joined any and every Group we received an invite for. Now, Pages have taken over, offering us more content and interactivity than Groups could ever have dreamed of. So we become Fans, showing how much we love everything from True Blood and Coca-Cola to cuddling and napping. The explosion of Pages has created a lot of useless Fanning opportunities, but tucked away amongst these hastily created Pages are those that not only promote a worthy cause, but utilize the power of Facebook and the tools available to Page administrators.

A New Age for Social Media Marketing inShare7 In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”

What Are the Top Performing Brands on Facebook? Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing. AllFacebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. The results are pretty interesting, and something you can’t find on Facebook. For example, here are the top 5 pages on Facebook by number of fans:

5 of the Best Social Media Campaigns from 2012 A lot happened in the Social Media world in 2012, especially when it comes to campaigns run by well known companies. Here are 5 of my favourite social media campaigns from 2012. 1. Nike at the Olympics 5 Lessons Celebrities Can Teach Us About Facebook Pages Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Celebrities have officially taken over social networks and are using them to connect with fans and promote their movies, albums and other products. The recent redesign of Facebook Pages has presented celebrities with a great opportunity to engage their fan base and amass hundreds of thousands, if not millions of fans.

26 Social Media Marketing Tips from the Pros Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. Facebook Pages vs Facebook Groups: What's the Difference? Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group. He's also a national board member of Social Media Club. “Should I create a group or launch a Page?” It's the eternal question that gets asked as often as, “What is Twitter?”

Social Media Training Course & Workshop London Marketing Tom Media is a Chartered Institute of Marketing (CIM) Accredited Study Centre and for over 6 years we have delivered Social Media Marketing workshops to private and public sector organisations, local and national Government, FE & HE colleges in England & Wales. In this time over 500 people have attended our workshops and discovered how social media could be used within their organisations. Our courses are delivered from 9-10, Portland Place in the heart of London (Regent's Park and Oxford Circus are both near). Workshop numbers are limited to a maximum of 10-12 and delegates are welcome to bring along their own laptops as free wi-fi access is available throughout the day. Course Overview

SocialSafe: Get Your Facebook Data Out of Facebook SocialSafe SocialSafe is an effective, fun new application enabling Facebook users to manage their Facebook data offline on their home computer. Who owns your Facebook data? Social Media conferences and events in London Add an event Sign in Lanyrd.com The Social Conference Directory

iMedia Connection: 7 Ways to Get More from Emai... Segmentation of your email list to create relevant experiences for your customers is the hard part (and well worth it for higher response and deliverability). Yet, many marketers skip over the easy part: applying a segmentation strategy to the registration process. In other words, the best time to offer a choice of email types, content or frequency is at signup: that lets you build a larger list of engaged, active subscribers. The first and last rule of registration is gaining permission. 20 Awesome Facebook Fan Pages Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages. Vote for your favorites by clicking the "Like" button on this page. Bare Escentuals

HOW TO: Create Branded Promotions on Facebook [500 FREE Invites] You cannot expect your brand to gain traction in social media by simply setting up a blog or a Facebook page. You have engage your audience by participating in the conversation, providing value, and reaching out to potential customers. On Facebook, this is especially true - a good campaign push can take your brand a long way. With that in mind, Wildfire has created a web tool and Facebook application that can do just that. With a few simple steps, Wildfire will help you create a comprehensive promotional campaign for your brand on Facebook, Ning, MySpace, and your website involving sweepstakes or a user contest.

Related: