Super Marketer Blog. A quelles influences les cyberacheteurs sont-ils sensibles ? Why All Advertising Will Be Social – Navigating the Social Brand Map. "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of XA.net. XA.net’s optim.al is a Social Media Ad Platform. Names and signs were very much what early advertising was about: in the Middle Ages, these signs were the way to find the cobbler, miller, tailor or blacksmith. Many tradesmen even came to be named for their occupation – advertising has always had at its root a local, direct and often very personal communication between seller and potential buyer.
Not until quite recently has a company or brand again been able to point to actual people by name as customers or fans of their brand, instead of faceless 10-year-sized demographic groups like “women, 25-34”. The distance between the brand and an individual has appeared to greatly decrease, from both the individual’s and the company’s perspective. Taux de conversion e-commerce adwords emailing. Sens du client - Le blog des professionnels du marketing client.
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