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20 free, awesome social media monitoring tools. Take the pulse of the social Web by hitting these rich targets Target audience: Nonprofits, cause organizations, brands, businesses, NGOs, educators, independent publishers, individuals. In this social media monitoring series: • Guide to monitoring social media conversations • 10 paid social media monitoring services for nonprofits • How to build & manage a monitoring dashboard Ready for a listening program? There are a wealth of free monitoring tools to choose from. 10 social media monitoring tools: a downloadable flyer Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). Just remember: Free monitoring tools aren’t really free — they require an investment of staff time and analysis.

And a word of advice: Don’t begin with the tools. Yesterday we covered why monitoring is essential to your organization. Here is our Guide to Free Social Media Monitoring Tools. Monitor social campaigns Related.

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Columbia syllabus social media for journalists. The 5 Keys to Tumblr for Media Outlets - Alexis Madrigal - Technology. General awareness of the blogging platform Tumblr is rising out there among the Internet masses. Founded in New York, the service's well-designed templates, ease-of-use, and excellent browser bookmarklet made it a favorite for people looking for something more than Twitter but less than a blog. But for tech-savvy media outlets, it has not been exactly clear *what* to use Tumblr for. The most successful effort (in my humble opinion) was created by former Newsweek employee Mark Coatney, who then promptly got hired by Tumblr itself.

(The New Yorker tumblr is a solid runner up.) So, leave it to ProPublica, an old-school investigative journalism non-profit to come up with the best use of Tumblr I've seen yet. It launched Officials Say the Darndest Things today, which presents funny or telling quotes by public figures. Here's a selection: Obama on his iPod: "I've got Jay-Z on there.

What ProPublica has done here is special. It's not duplicative. Who else is doing a good job?

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Howto. Socialnetworks. Facebook. Facebook financial. Social Media Policies from 80 Organizations. Twitter to Release Curation Feature Tomorrow. Tweets about this, Tweets about that; there are Tweets flying all over Twitter about all kinds of things, but no easy way to display one or more of them gracefully on a website or blog. Until tomorrow, that is. In a post today on the company's blog for media companies interested in using the service, Twitter highlighted ReadWriteWeb's use of screenshots in highlighting the smartest Tweets about last week's HP/Palm deal.

"But the truth, of course, is that a pasted-in image of a tweet is a bit of a hack," the company wrote. "We have an alternative to propose; it's coming tomorrow. " Robin Sloan, who works on Media Partnerships at Twitter, explained thusly: The alternative is super-simple: just a little script that generates a block of HTML that looks just like an embedded tweet, but is just normal HTML text (instead of a flat image).

That sounds like a small but exciting feature! Uber-curator Robert Scoble has been talking about the need for some easier way to curate social media signals.