How do you write a design brief? Any graphic design project needs a detailed design brief. A couple of reasons: It ensures the client knows exactly what s/he wants to achieve.It acts as a point of reference for everyone involved. This means less time (and money) is spent on the result. The more information a client provides from the outset, the more value for money s/he will receive from the graphic designer. Potential topics for inclusion: Corporate profile A summary of the business and a brief history will help. Market position A realistic evaluation of the company’s service/product relative to what competitors are doing.
Current situation An explanation of what’s happening to bring about the need for this project e.g., a new product launch. Communication background Previous and present communication activity, such as research, advertising, direct mail, graphic design, public relations, etc. Communication task — “the message” What’s the context of the specific message in relation to the business plan? Target market Objectives. 70 Excellent Logo Design Tutorials and Resources. By Jacob Gube An effective logo sets the tone and public perception of your brand, and therefore careful thought and creativity must be put into constructing it. In this article, you’ll find a large collection of tutorials and resources on the topic of designing logos by some of the most well-respected logo designers in the industry. Logo Design Tutorials Step-by-step logo Designer/Author Chuck Green shows us the general process he takes when designing a logo.
Big Bocca – Illustrative Logo This downloadable tutorial goes through the process of designing an illustrative logo. Piranha’s Revenge – Illustrative Logo Artist Von. Logo Frustration Take a peak into a real-world project to see an actual logo designer in action. Creating the Logo / Identity for “Blackberry Creek Community Church” You’ll see, from start to finish, the creation of a logo for the "Blackberry Creek Community Church". Drawing a Good Logo UX Developer Nathan Smith discusses his method for creating an iconic logo design. LogoPond. QuickStart Tour • Create Your VisualCV. Got 60 seconds? Here are a few basics that will help you get started quickly with your first VisualCVs. The process is simple, create a VisualCV, enrich it with images, video and such, and share it with everybody or a select few.
And you can always manage all aspects of your VisualCV. Once your free account is activated, you'll begin by editing your first VisualCV. Include your biographical and contact information, work history, education, references and more - instantly. What is a VisualCV? A VisualCV is an Internet-based, multimedia resume that provides a comprehensive picture of you professionally and allows you to stand out from the crowd.
How is it used? You can use your VisualCV for professional networking, job searching, business development, and personal brand management. And, you can apply for jobs right here on the VisualCV website. Start Now - It's EASY, FUN and FREE! Datasift - Tuning Your Tweets. KnowThis.com: Marketing Tutorials, News, How-to and More. Martinlindner « :microinformation. Freelance and Jobs Applications Skills. Marketing on $700 a Year. Last month, Intuit, the personal finance software firm that owns Quicken, paid $170 million in cash for Mint.com, a two-year-old personal finance site with 1.6 million users.
That corporate embrace comes after much frustration on Intuit’s part. At one point the company wrote Mint a letter demanding “substantiation and evidence” of the rival site’s rapid-fire growth. Compounding the vexation was the cost of acquisition for those consumers, whose numbers are currently growing by more than 130,000 each month: virtually nothing. Donna Wells, Mint’s CMO and a former exec at Intuit, is a veteran marketer used to the big media budgets she had in previous jobs at Charles Schwab and American Express. At Mint, however, she may well represent a new breed of CMO who is spending very little on brand building and bypassing advertising in the process. “We built this brand on the cheap. Wells estimates the marketing costs at Mint over the past two years to be around $2 million.
Continue to next page → Virgin's Porter Gale: Building Brand From Scratch. Bio Porter Gale Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising, and filmmaking. Her first book, Your Network Is Your Net Worth, will be published by Atria Books, a division of Simon & Schuster, in 2013. Ms. Gale is an advisor for several companies, including: Dollarshaveclub.com, WePay.com, The Michael Mina Group, Rocket Fuel, Peoplebrowsr, Zozi.com, and Zuberence. She is also a member of the National Speakers Association and frequently presents talks on social media, networking, branding, and customer loyalty. From 2007 to 2011, Ms. In the independent film world, Ms. Porter has been quoted or interviewed in over 500 online, print, and broadcast press outlets, including The Wall Street Journal, The New York Times, and more.
Martin Giles Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Top 5 Ways Not to Be Annoying on Twitter : The World :: American. Twitter is a perfect democratic forum: If people don't like what you have to say, they can vote with their fingers. With a quick click, choo February 04, 2010 Twitter is a perfect democratic forum: If people don’t like what you have to say, they can vote with their fingers. With a quick click, choosing the unfollow or block features, your feed is forever removed from their life. However, for businesses small and large, the goal of Twitter and other social media tools is to build relationships, not tear them down. To master the fine art of friending followers, here are five ways to not be annoying. Don’t hide.
Amber MacArthur is a social media consultant, speaker, and author of Power Friending: Demystifying Social Media to Build Your Business (June 10, 2010 release). Amber MacArthurSocial Media Strategist, Speaker & Author, MGImedia. The Art of Internet Marketing.