A Scientific Approach to Myspace’s Failure.
Ning. Social_bookmarking. Networking. Swsi. Mentoring. Beyond the Checkin: Where Location-Based Social Networks Should Go Next. Yan-David Erlich is the founder & CEO of photography app Mopho. He was also the founder and CEO of Social.im and a product manager in the digital media consumer web group at Google. Location-based social networks are currently enjoying a great deal of attention, and companies are rushing to get in on new services like checkins and geo-location. But before we all jump on the bandwagon, we need to ask ourselves what we really want to accomplish with social media. While location is a major part of navigation and mapping services like Google Maps, social networking's real purpose is to get users to create, share and communicate. Location — the “where” of a social experience — is not the most important characteristic of social media.
Location is a Supporting Attribute Most location-based services have already figured out that simply checking-in is not enough to keep users engaged. Foursquare uses checkins to give users new information and award badges. Why We Share Life Is Not A Trivial Game. Social Networks for Lifelong Learners. 5 Ways to Cultivate an Active Social Network.