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How SMBs Can Start Using Facebook Places Now. HOW TO: Get the Most Out of Your Business Facebook Page. Susan Payton is the President of Egg Marketing & Public Relations, an Internet marketing firm. She blogs at The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing.
So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos ... but no one seems to care. What are you supposed to do now? You’re on the right track, so congratulate yourself. A lot of small business owners don’t even bother to create a page — they’re simply not “on” Facebook. But it’s all about where your customers and future customers hang out. Let’s review your Page. Links to your blog posts Links to related articles (whether they’re yours or not) Videos Photos Discussions This type of content is key in getting people to "Like" your page, and contributes to its overall success.
Facebook Pages Need Attention If you neglect your Facebook Pages, they will die. People are used to passive marketing. Creating a Facebook Strategy. Social Media Revolution 2 (Refresh) 5 Essential Apps for Your Business's Facebook Fan Page. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans.
A nice feature of the modern social web is that it's modular. You can plug in and customize pre-made pieces of software (often created by other users or companies), and mix and match what works best for you without a lot of technical know-how. Facebook works the same way with apps. Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. 1. We've already discussed how the Static FBML app can be used to make your Fan Page a unique destination. 2. 3. 4.
Sometimes you just need a little feedback. 5.