Teehan+Lax - Defining Experience. Why Pierre Omidyar decided to join forces with Glenn Greenwald for a new venture in news. Oct.16 Here’s the story he told me: # In the spring of this year, Pierre Omidyar was one of the people approached by the Washington Post Company about buying the Post.
Jeff Bezos, the founder of Amazon, wound up with the prize. But as a result of exploring that transaction, Omidyar started thinking seriously about investing in a news property. He began to ask himself what could be done with the same investment if he decided to build something from the ground up As he was contemplating the Post purchase, he began to get more alarmed about the pressures coming down on journalists with the various leak investigations in Washington Pierre Omidyar Then the surveillance stories started appearing and the full scope of the threat to independent journalism became clear. Attempts to meet with Greenwald to discuss these plans and to find out more about how he operates were unsuccessful until this month.
At the core of Newco will be a different plan for how to build a large news organization.
What the heck is an interest graph? Pearltrees raises $6.6M to show us | VentureBeat | Deals | by J. O'Dell. Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers.
Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models (like the ones behind Pinterest, GetGlue or Foodspotting) make social connections based on shared interests, not the other way around. “Pearltrees has leveraged social curation to create an open and collaborative interest graph of the Web,” said Pearltrees CEO Patrice Lamothe in a release. “As a consequence, Pearltrees harnesses the power of people to organize and discover the most valuable content on the web”, he said.
Advertise with Us | UberMedia. UberAds, UberMedia’s proprietary ad platform, empowers advertisers to better target, engage and monetize high-value audiences at scale. Our unique targeting and display technology enhances ad performance through a powerful combination of demographics, interest and intent targeting coupled with automated, real-time campaign optimization. Our proprietary approach enables brands and advertisers to best reach their potential customers. Unique to all other mobile ad platforms in the display category, we are able to target and retarget people based on their specific interests. We further layer in keywords, location, time of day and other factors to derive both context and active intent. You’ll never have to wait to see campaign results, and our innovative ad platform is built to optimize campaigns in real-time to improve performance – automatically.
In addition to IAB standard ad units, we offer custom ad units that we feel are ideally suited for mobile campaign activation. Livefyre Acquires Storify, Says The Social Curation Service Will Still Operate As Standalone Product. Livefyre, a commenting platform used by TechCrunch and other websites, is announcing that it has acquired social curation startup Storify. The financial terms of the deal were not disclosed, but Livefyre says the five-person Storify team will be joining the company, bringing its headcount to 91. Livefyre founder and CEO Jordan Kretchmer also told me via email that Storify, which allows users to bring social media comments together into a single conversation, will continue to operate as a standalone service. “Not only will we be keeping the great Storify product and brand completely intact, we will be investing in both moving forward,” Kretchmer said.
“That means that there will always be a free version of Storify as we work to continue to grow the Storify community, just as there has always been a free version of Livefyre.” Livefyre raised a $15 million round in February, bringing its total funding to more than $20 million.
Three Emerging Behaviors That Are Reshaping Branding | Wired Design. A new report from Wolff Olins outlines the three key consumer behaviors that are shaping the marketplace today. Image: Wolff Olins Today’s consumers are more informed–and more skeptical–than ever before. With technology, in many ways, the power has shifted from brands to buyers–the winds of social media can galvanize the public for or against a brand with astonishing speed, and people now vote with their dollars by supporting companies they believe in. This isn’t exactly news. But it doesn’t mean businesses have to just do their thing and hope for the best. A new report, put together by brand consultancies Wolff Olins and Flamingo, looks at some specific ways consumer expectations are changing in our always-on, hyper-connected society, and offers strategies for businesses big and small for adapting to those new expectations.
It’s helpful to put that in historical context. People are side-stepping institutions At minimum, savvy consumers want to understand the give and take. How Social Media Moves Consumers from 'Sharing' to 'Purchase'