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Twitter Strategy and Apple iOS 5. On Monday, Apple Computers announced iOS 5, the latest version of their operating system that powers iPhones, iPads, and iPod Touches.

Twitter Strategy and Apple iOS 5

Among the many new features discussed for iOS 5 was integration with Twitter. While there are multiple Twitter apps currently available on iOS, there has never been a level of integration this deep between the OS and the social network. Now more than ever, it is essential to consider the implications of Twitter for your business. Users will be talking about you, even if you are not talking back to them. If you haven’t yet, now is the time to focus and define your Twitter strategy. The 6 Types Of Twitter Trolls. The Power Of Hashtags On Twitter. Hashtags are the world’s chat room. Where else can you hop on the phone or computer and have an instant, passionate conversation about something that shares a hashtag? When it comes to primetime television, current events, or sports events like the Olympics or the Super Bowl, hashtags allow anyone with a Twitter account to take part in a universal conversation about a group topic.

Photo Courtesy of PRSarahEvans.com Besides TV shows, news, or sports stories, harnessing the power of hashtags can lead to serious exposure and gains for a business or individual. For example, Sarah Evans of PR Sarah Evans hosts #journchat, a weekly twitter chat using that hashtag for journalists, PR professionals, and bloggers to discuss topics and questions related to the industry. Custom Twitter Backgrounds, Custom Twitter Background Design.

Twitter Marketing Software that Breaks the Limits - TweetAttacks. Grow Your Social Network - Twitter, Facebook & Youtube. [HOW TO] 5 Ways To Create Social Landing Pages That Convert. Social landing pages are not the same as regular old landing pages.

[HOW TO] 5 Ways To Create Social Landing Pages That Convert

The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so. First, let’s do a quick landing page recap… Landing pages are designed to provide a focused marketing experience for your visitors. Buying a product (ecommerce)Registering for a newsletter (lead gen)Signing up for a beta launch notification (lead gen)Registering for a webinar (lead gen)Gathering customer data in exchange for an ebook (lead gen) A social landing page often has the same goals, but in addition they should enable: PR agency loses biggest account with a single tweet. PR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.

PR agency loses biggest account with a single tweet

For a PR agency it was insanely stupid thing to do and although an apology was quickly offered it was too late. The tweet was out and the agency lost its account. The tweet from the @TheRednerGroup account read: “too many went too far with their reviews. Twitter’s US Adoption At 8%, Report Says. Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users.

Twitter’s US Adoption At 8%, Report Says

Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. And, breaking it down further, females, young adults, and city dwellers are more likely to use Twitter. And Twitter is more popular among African-American and Latino Internet users than it is among Caucasians.

The Pew report includes some additional results from two smaller surveys conducted in October. Super Bowl Sparks Twitter Record For Sporting Event. Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: 4,064 Tweets were sent at 10:07:16 p.m.

Super Bowl Sparks Twitter Record For Sporting Event

EST, according to Twitter. The previous TPS record, of 3,283, was set during Japan’s 3-1 win over Denmark during the World Cup soccer tournament last summer. In fact, the Super Bowl was so much more popular for Tweets that the World Cup record was surpassed six times over the course of the game. Twitter (Kinda) Launches A People Directory. The next time you login to Twitter.com, you might see a new tab at the top of the page called “Directory” or “People” or “Who to Follow.”

Twitter (Kinda) Launches A People Directory

Different names for Twitter’s latest tool for helping users find new accounts to follow. And it’s their best attempt yet at facilitating user connections. Here’s a screenshot of what the test looks like. The tab says “Directory” (as circled) in the screenshot above, but we’ve also seen the words “Who To Follow” used and “People” has been spotted by TechCrunch. Why Some Twitter Posts Catch On, and Some Don’t. Bing’s Chief Scientist, Alek Kołcz, Joins Twitter. Twitter Launches ‘Twitter For Newsrooms’ (#TfN) As A Resource For The Press. Twitter Adds Ability To See Other’s Timeline & Gmail Adds People Widget. Did you ever wonder what your favorite SEO’s Twitter timeline looked like?

Twitter Adds Ability To See Other’s Timeline & Gmail Adds People Widget

Well, if you did, you can now peak in on someone else’s timeline. For example, check out what Danny’s timeline looks like by going over here. Court Sentences Man to 100 Apologetic Tweets. New Pew Report on Twitter Usage. Where To Use Twitter’s New Follow Button. This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts.

Where To Use Twitter’s New Follow Button

This button joins the dynamic Facebook Like button that allows for logged in users to instantly connect to the social site without leaving the website. The main benefit of this new button is that now instead of two clicks, users only require one click and aren’t taken off of your website. But Where Should I Use The New Follow Button? The addition of yet another new button has many webmasters scratching their heads trying to figure out where to put the new button – and what it should replace. It is important to know that there is no absolute correct solution that fits all sites; do what works for you and your site. If you prefer a custom design then make your own icon and send people right to your account on Twitter.

One of the best examples of a site using the button well is the Huffington Post. Here is how the button looks post-follow: Sharing vs.