Social Media : Marketing
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Advertising and marketing go hand-in-hand while being two very different areas of business. While marketing works to position the company for success, advertising is done with the goal in mind of getting the brand out there and promoting specific announcements, products, or services. Social media can be effectively used for advertising, and has been in the past to some success. Unfortunately, many companies try to use social media as a single-purpose tool instead of seeing the whole picture. Here are some tips on how to use social media for advertising:
First Annual Digital IQ Rankings Released: 100 Public Sector Organizations For Social Media Savvy and Online StrategyTuesday, 23rd November 2010 First Annual Digital IQ Rankings Released: 100 Public Sector Organizations For Social Media Savvy and Online Strategy This is the first annual Digital IQ Index from the George Washington University Business School has been released. From the Announcement: Authored by dean of GW’s School of Business (GWSB), Doug Guthrie, NYU Stern Professor Scott Galloway and a team of experts from L2, the index measures and ranks public sector organizations’ Digital IQs across four dimensions: effectiveness of an organization's site, digital marketing, social media and mobile platforms.
Google took its first daily deal baby steps yesterday with the launch of its first Google Offer in Portland. It was reportedly a hit for the business owner and a success for Google. According to CNET and ClickZ the first customer hit Floyd’s Coffee Shop within about 10 minutes of the offer going live. Overall, ClickZ reported that 1,708 vouchers out of a possible 2,000 were sold. Today’s Google Offer (a billiards club) has sold 432 out of 500 possible.
Groupon’s purchase of Pelago, the parent company of Whrrl , offers an interesting glimpse into what the local daily deals powerhouse might be up to next. With the acquisition, which was for an undisclosed amount, Groupon gets a team that’s been focused on consumer check-ins at local businesses and offering relevant suggestions — similar to the area that players like Foursquare and Gowalla are focused on. Whrrl also allowed consumers to join affinity groups and built brand communities around interests, such as the Del Monte Kibbles & Bits “I love dogs” group. Matching that expertise with Groupon’s sales force, its advertisers, and its consumer base, would seem to be very compelling — allowing Groupon to move beyond “daily deals” in various cities to offering mobile “on the spot” deals based on anything from location, to interests, to previous check-ins.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. The more I read about Groupon ( GRPN ) and its hyper-growth and rapid expansion, the more I kept thinking the story sounded familiar, like someone I know had lived through it before ... and then I realized that someone was me. A little more than a decade ago, fresh out of college and ready to conquer the world, I found myself squarely in the middle of the dot-com boom. I was determined to take advantage of the hysteria and used my experience (in retrospect I really knew absolutely nothing) to land a senior consultant role at Internet superstar, Commerce One. A 20 billion dollar business-to-business ((B2B)) powerhouse at the time, Commerce One built B2B exchanges in different vertical markets that allowed businesses to send "transactions" to one another.
A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. And, in explaining how Yelp overtook the other two, it also hints — in my opinion — at how Google is trying to beat Yelp by using Yelp’s own playbook. Citysearch and Yahoo Local were the two dominant websites for online business reviews early in the 2000s.
TechCrunch: Yelp Announces A New ‘Revenue Estimator’ For Small-Scale Businesses TechCrunch reports that Yelp has just announced a brand new feature designed to showcase and assess the value that the listing and review site offers up small businesses. Read More Crashlytics Acquired by Twitter Crashlytics, a crash-reporting tool designed to help mobile app developers for both iOS and Android, announced in a blog post today that it is being acquired by Twitter.
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Valuations of social media companies are starting to remind us of 1999. But are they overvalued? Now that Microsoft bought Skype for $8.5 billion, LinkedIn's IPO valued the company at $8.9 billion after its first day of trading , and Facebook's estimated value is pushing $100 billion , you might be starting to wonder if buying into user numbers rather than revenue is a good idea. Social media site G+ , a community of professionals, entrepreneurs and academics, put together this detailed infographic that lays it all out in front of you.
Now more than ever, people are flocking to the Internet to find information. Newspaper circulation has gone down at a rapid rate, while the era of smartphones, tablets, and the Internet continues to grow. In February 2010, Search Engine Land reported that there are 34,000 Google searches per second .
Search is the number one source of external traffic for content sites, handily beating social media by more than 300%. That’s according to the Content Discovery and Engagement Report, Q1 2011 from Outbrain, makers of a popular widget platform that’s used on dozens of major publisher sites such as USA Today, Slate, Newsweek and others. In looking at traffic from 100 million sessions in the first quarter of this year, Outbrain found that search drove 41% of external traffic, with other content sites (31%), portals (17%) and social media (11%) coming behind. (Outbrain lists AOL Search under the “Search” category, but AOL itself under “Portal.” Ditto for Yahoo search vs.
I help both B2C and B2B companies with Social Media and other types of Internet Marketing. In my development of Social Media strategies and tactics for B2B companies, I’ve come to a shocking conclusion: Twitter is overrated. I realize this is a controversial opinion for Social Media enthusiasts.
If Digg and its myriad imitators were part of “social news 1.0″ then a recent wave of personalized news sites, including Flipboard and Zite for the iPad , among others represent social news 2.0 (sorry). You can add LinkedIn today to that list. This is a breakout product for the company that could become highly successful and build much increased levels of engagement and potentially even revenue. Whereas many of the personalized or social news platforms have little or no brand recognition, LinkedIn’s brand is much more visible and widely known. LinkedIn Today is entirely consistent with that brand. It’s at once obvious and seems to come out of nowhere.
B2B companies are planning dramatic spend increases for Social Media. Many of the common Social Media strategies that work for B2C companies do not work for B2B marketing and sales efforts. Myrtle Beach, SC, March 15, 2011 --( PR.com )-- Carter Group CEO Brian Carter claims that most Social Media gurus over-emphasize the importance of Twitter in B2B marketing.
Using LinkedIn to Get More Sales Posted by Nancy Mullin on Fri, Jun 03, 2011 When it comes to social media for business, LinkedIn is a great way to network and connect with other professionals… whether they are someone you used to work with… or someone you want to do business with in the future. HubSpot , a company that specializes in helping small and medium sized businesses maximize their inbound marketing programs, social media presence and search engine optimization, has written a number of blog articles and created several eBooks on how to effectively use LinkedIn for business.