Is Group Texting Google’s Next Social Circle? The Difference A Company’s Size Makes In Social Media. Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns.
However, whether or not a company is considered a small business or a big company can make a significant difference in overall strategy, timeliness, and overall presence on social networks like Facebook, FourSquare, and Twitter. Small businesses may automatically be thought of as the “underdogs” when compared to large brands and multi-million dollar companies. But when it comes to social media, this isn’t always the case.
Many small businesses have used their size as an advantage to create an innovative and successful online social media marketing strategy. On the other hand, large businesses have used their influence and history to extend their heavy brand presence into the digital forum. The Innovation Brewing In Small Businesses The Power Of Big Businesses. 5 Truly Creative Uses Of Social Media. Social Profiles: It’s Quality, Not Quantity. A couple of weeks ago, I spoke at the excellent SMX Sydney conference.
As usual, it was a great show with any number of fantastic speakers. Before my last session, I was preceded by the also very excellent Rand Fishkin from SEOmoz; his presentation on Social Media For SEO was, as with most of his content, must-have info. However, for once, I found myself disagreeing with Rand on at least one point. Towards the end of his deck, Rand showed the names of 15 different social platforms and said that every brand or company should be using, at a minimum. He felt that it was essential that brands create, maintain and use all of these in order to maximise the likely benefit to SEO. In my recent post on how to plan & implement social strategies, one of the areas I said you need to cover is your approach. Simple Methods to Clean Up Your Digital Life and Manage Information Overload. Marchex Acquires 800-Free-411 Owner Jingle Networks. Marchex announced this morning that it was buying Jingle Networks, operator of free directory assistance service 800-Free-411, for $62 million in cash and stock.
Founded in 2004, Jingle Networks also has a pay-per-call mobile ad network. “Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news’ future. It appears that Facebook has settled on a central metaphor for the behavior of its 600 million users.
See an interesting article? Social Media and the Want of a Nail — Knowledge Center — NewComm Collaborative. Statistics: "Worlds Top Social Media Sites" Tuesday, 23rd November 2010 Statistics: "World’s Top Social Media Sites" Cidney Carver from the SocialNomics blog has compiled and posted a chart with user numbers for more than 20 social sites.
In a brief intro Carver writes that the sites listed are, "networks like Facebook, while others focus on a niche like photos, country, age, dating, etc. " 6 Content Tips: How To Write When You Have Nothing To Write About. World Map of Social Networks. January 2017: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).
There are a lot of news since last January: Facebook is still the leading social network in 119 out of 149 countries analyzed, but it was stopped in 9 territories by Odnoklassniki, Vkontakte and Linkedin. It’s interesting to see that in some countries, like Botwana, Mozambique, Namibia, Iran e Indonesia, Instagram wins and that some African territories prefer LinkedIn. Overall LinkedIn conquers 9 countries, Instagram 7, meanwhile VKontakte and Odnoklassniki (part of the same group Mail.ru) grow up in Russian territories. In China QZone still dominates the Asian landscape with 632 million users and Japan is the only country where Twitter is the leader. By The Numbers: Twitter Vs. Facebook Vs. Google Buzz. Twitter caused a stir Monday when it lifted its curtain enough to show us how much activity the service is seeing currently, and how it’s grown since 2007.
And while many reports talk about visits to Twitter.com flattening, Twitter’s own chart showing the number of tweets its users are publishing is staggering. Twitter says it’s currently seeing about 50 million tweets per day, which breaks down to about 600 per second. But how do those numbers compare to Facebook, the king of social networking, and Google Buzz, the new kid on the block?
In an early blog post published just two days after Buzz launched, Google reported that the service had already received nine million posts and comments, and an additional 200 posts per minute via mobile phones. For its part, Facebook has a statistics page that says its users post more than 60 million status updates per day. Updates/Posts Facebook status updates: 700 per secondTwitter tweets: 600 per secondBuzz posts: 55 per second. How Prototype Theory Influences A Social Media Strategy. Social media experts, typically self-appointed, trumpet their belief that social media marketing (SMM) “throws out the rules” and is a “game-changer.”
However, the extent to which SMM can change the rules depends very much on how thoughtful its practitioners are, and how well they understand the connection between the various ways people associate things and ideas, even at a neurological level. One scientific approach involves mastery of a new approach to linguistics, called Prototype Theory.
Prototype Theory: The Basics The generally accepted thesis about how we put things in category buckets and how we decide whether some object falls into a specific category involves a yes/no examination of characteristic attributes of the thing being described. Hot At Sphinn: Article Spinning, Search Behavior, SEO Advice & More. Do you remember the best piece of SEO advice you ever received?
Do you think “article spinning” is spam? And are you up on the latest research about how consumers use search engines? Those were some of the hot topics last week on our sister site, Sphinn, where the community interacts by commenting, tweeting, and liking articles. Sphinn’s “Discussion of the Week,” which asked What’s the Best Piece of SEO-related Advice You’ve Ever Received? , picked up the most comments (12) and tweets (100) over the past week.
But if you’re looking for our favorite comment of the week, that came in a story called Article Spinning – Spin like a pro. BrightLocal Conducting Local SEO Survey. Pew Studies Internet Use & Income Levels. The PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search.
There’s also interesting stuff here about how income correlates to likelihood to rate and review products, pay for online content, book travel, and access online news. The top-level conclusions are that Americans in higher income brackets (over $75,000 a year) use the internet more often than those in lower income brackets. Those in higher income brackets are also more likely to have broadband access), which PEW has previously correlated to higher internet usage. the study correlates income to mobile device usage as well as PEW found that a greater percentage of higher income households (95% vs 83%) own cell phones.
How Americans In Higher Income Brackets use the Internet. Google Roundup: No Groupon Deal But Two Acquisitions; "Updated" Becomes "Realtime"; Turnkelang to LinkedIn; and More. What Social Signals Do Google & Bing Really Count? Both Google and Bing have added many social search features over the past year. There’s also been talk about using “social signals” to help rank regular search results. But are either of the major search engines actually using those social signals to rank regular search results? A bit, they tell me. In particular, your stature on Twitter could help influence how a page ranks in web search.
I gave Bing and Google six questions about how they use social data from Twitter and Facebook. Social Search Ranking… Key Problems With Current Social Link Graph Signals. With the roll out of Google +1 Buttons For Websites, almost all the key players in the on-page social button space are ready for the fight to truly be joined. Facebook, Twitter, Google, and old stallwarts Sharethis and Add-This all provide content creators with the ability to embed shareability, and signals which can be studied (Note to Bing: it’s not that hard. Make a little b! Why Groupon Makes Sense (to Google) Amazing: Groupon Rejects Google Mega-Offer. Groupon has apparently rejected the $5 billion-plus takeover bid by Google, electing to remain independent and probably go public later. AllThingsD is independently reporting that Groupon’s revenues are actually closer to $2 billion than the $500 million previously estimated. I was told several months ago by Groupon President Rob Solomon that the company was on track for $400 million this year; so revenues must have really accelerated.
2011: The year when 80% of Social CRM projects will #fail ... A year ago Harish Kotadia declared 2010 as the year of Social CRM. How Many Spam Mails Does It Take to Sell $100 of Viagra? Walmart Buys Former Search Engine Kosmix To Power Social And Mobile Shopping.