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This time last year, I wrote about the 10 ways social media will change 2009 , and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg , founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed. Ravit authors a blog at www.ravitlichtenberg.com . Today, it is impossible to separate social media from the online world.

