Wunderlist's Cross-Platform Acquisition & Onboarding Process. Acquisition is about acquiring new users, this is a fairly daunting task given the number of apps exploding in the app stores.
Effective user acquisition strategies are of great importance and vital to success. Onboarding is the process of familiarizing people with a new system. It’s like a tour guide, helping new users get started by providing a sense of direction using tips, instructions, defaults, etc., so they can quickly engage with the product. Justin Singer emphasizes the importance of onboarding and key points to consider when designing for it: Onboarding is the process of turning a first-time user into a repeat customer during the user’s first interaction with your product.
UX Corner: 5 great onboarding examples. Onboarding: What websites have the best onboarding process, and why. Onboarding: What websites have the best onboarding process, and why. Onboarding: Designing Welcoming First Experiences. Last May I was given the great privilege to write a sidebar in Christian Crumlish and Erin Malone's fabulous new book, Designing Social Interfaces.
The topic I was asked to write about is "onboarding"—designing welcoming experiences for new users by easing them in. You might have seen a couple blog posts that I've previously written about how Plurk and Yahoo! Shine handled the onboarding process. The authors have given me the permission to republish the sidebar here in full.