Inside//Out: Radian6. If you are at all involved in social media, either on the client side or the agency side, you have heard of Radian6.
This Canadian-based company has used its own tools to grow their influence and broaden their customer base. Post nearly anything about the company or its employees and you will have someone stop by your site to leave a comment or lend a hand. (Disclosure: Radian6 is a partner of Fleishman-Hillard, my employer.) Just this past weekend, Radian6 released an updated version with a new set of features. Social Media Monitoring and Engagement, Social CRM - Radian6.com. Platform Blog.