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Millennials Infographic. Inkling UK Millennial Report. Lucky Attitude - Millennials in the UK. Welcome to the real Millennial Generation - Digging deep into their lives. As the youngest of the Millennial Generation come of age, it is clear what a powerful and important population this is for advertisers.

Welcome to the real Millennial Generation - Digging deep into their lives

Mobile-centric Millennials Still Favor Facebook, Apple 02/06/2014. Millennials live online, are mobile-centric and have an affinity for the iPhone.

Mobile-centric Millennials Still Favor Facebook, Apple 02/06/2014

They spent an average of 96 hours -- the equivalent of four full days -- online in November, across both the desktop and mobile Internet. While mobile Web users make up a smaller base, they spend substantially more time (66 hours a month) online than desktop users (49 hours). Those are among the key findings of a new comScore report looking at the digital habits of the 18-34 demographic much sought after by marketers. Furthermore, nearly one in five Millennials is a mobile-only user, and two-thirds go online using both computers and mobile devices -- meaning that 85% overall are accessing the Web via mobile (smartphone or tablet). Smartphone penetration among 18- to-34-year-olds is 81% versus 68% for those 35-54 and 40% for people 55 and over. While half of millennials are on the Android platform, the iPhone is the smartphone of choice, with 44% owning the Apple handset. Getting Started (and finishing) With Your Web or Mobile App — { create : awesome }

Dump your cellphone? High-school students to unplug for three days. Illustration by Donna Grethen / Op Art Most of us sense how reliant teens have become on technology, plugged in every waking moment — and even, sometimes, during sleep.

Dump your cellphone? High-school students to unplug for three days

But here’s an actual number: Cellphone users age 13 to 17 send and receive an average of 3,705 texts per month, according to a 2011 study by Nielsen. That doesn’t even count online chatting, posting or tweeting. Tech-Dependent Seattle Students Rattled By 'Tech Time Out' Most of us realize how teens have become more and more reliant on technology — they seem to be plugged in all the time, and the actual numbers are staggering.

Tech-Dependent Seattle Students Rattled By 'Tech Time Out'

A 2011 study by Nielsen found that: Cell phone users age 13 to 17 send and receive an average of 3,705 texts per month. That doesn’t even count online chatting, posting or tweeting. Habits like this worry educators who fear that screen time will have a long term affect on kid’s brains and “their ability to plan, retain information and communicate face-to-face”. Dump your cellphone? High-school students to unplug for three days. FOBO is the new FOMO. FOBO is the new FOMO As teens go, Marcus, 16, is pretty typical.

FOBO is the new FOMO

Like many his age around the world, the São Paulo native likes hanging out with friends, shopping at the mall and watching football on TV. But there’s something else he has in common with many of his peers in other countries. Marcus needs to be connected online wherever he is, which means he’s constantly checking his phone for the latest texts, emails and status updates.

The World in their Hands. In this increasingly fast-paced and hyperconnected world, it’s almost hard to remember there was once a time before texting and the Internet.

The World in their Hands

In the past, the landline kept us connected to friends and family. Today, the mobile phone is our lifeline. Measuring Campaign Effectiveness: Making Search Work Harder. With 45% of shopping journeys containing a mobile action1 and people switching devices and channels at will, paid search alone is no longer the most effective method for brands to get discovered or grow within their category.

Measuring Campaign Effectiveness: Making Search Work Harder

Marketers now know that they need to plan campaigns across digital channels to match where people are spending their time. To help marketers plan across channels, the Facebook Marketing Science team explored how exposure to Facebook ads can influence people’s search behavior and impact search campaign performance across mobile and desktop. The Thumb Is in Charge. Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more.

The Thumb Is in Charge

It’s changed how we connect, how we share, how we discover and how we get things done. But it’s not as much about the device as it is about the person behind the device. Mobile technology has put incredible power and control in people’s hands—particularly the thumb. Priming Across Screens: Understanding the Cross-channel Impact of Mobile and TV. From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want.

Priming Across Screens: Understanding the Cross-channel Impact of Mobile and TV

While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show. Millennials will benefit and suffer due to their hyperconnected lives. Millennials to benefit and suffer due to ‘always-on’ lives Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts.

Millennials will benefit and suffer due to their hyperconnected lives

Many of the experts surveyed by Elon University’s Imagining the Internet Center and the Pew Internet Project said the effects of hyperconnectivity and the always-on lifestyles of young people will be mostly positive between now and 2020. The Reimagination of Daily Life in 2015. Technology used to be some esoteric thing that only those guys in the IT department understood.

Today, it pervades nearly every aspect of business, and it's changing faster than you can say "wearable. " That's why so many of us go to Vegas every January. On the floor at CES, we take in the latest consumer electronics that'll be hitting the marketplace in the coming year. The Shift to Constant Connectivity. We're living a part of marketing history. The shift to constant connectivity is one that's transforming how we connect with people, providing access to so many more consumer moments than ever before, and powerful ways to be relevant and welcome at each one. The possibilities are incredible and the opportunity is huge - and the time is now. Written by. TurnitoutSafely.com - Registration. Ed Sheeran Announces That He's Going To Disappear For A While. Technology trend report: Awakening Tech - Focus PR. Are we set to become hybrid human machines?

Will we communicate with technology more than humans? Will all emotion and humanity be lost? With all this complex data how can brands emotionally connect with customers? Big Data: The Management Revolution. Artwork: Tamar Cohen, Happy Motoring, 2010, silk screen on vintage road map, 26″ x 18″ Faculty Member Profile. Tim Leberecht: 3 ways to (usefully) lose control of your brand. Designer Interviews Spring 2015 – Cultural Awareness in Fashion. “It’s a sick fucking world we live in,” said a friend of mine while scrolling through the news the other day. She’s right. War, terrorism, disease, natural disasters, racism, school shootings, and worse are increasingly permeating headlines. Does Digital Finally Have a Seat at the Table? NEW YORK, United States — “A revolution needs leaders,” says Luca Solca, managing director of luxury goods at Exane BNP Paribas, on the digital transformation reshaping fashion and the recent introduction of chief digital officers (CDOs) at some of the largest fashion and luxury companies.

Digital, Social & Mobile Worldwide in 2015. 2014 was a landmark year for growth across all things digital, and We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers. When Tourism Turns Into Narcissism. Getting Away from the American Dream. Florence Welch's Fashion: 'It's Not Inner Turmoil. It's Total Escapism' Paris fashion week delivers sad world escapism it craves.

Connected Series. The Virtues of Solitude - #4 Introspection. Why is everyone so busy? Eternally Connected: How Technology Disconnects You From Yourself. The Impact of the Internet on Society: A Global Perspective. Modern technology is changing the way our brains work, says neuroscientist. The Escapist - Magazine. Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes. Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish global research. Deep Focus. Eric Pickersgill. Technology. CASSANDRA - Search Results. Glass House: I broke my phone — and gave real life a chance to work its magic again. Curating the Random.

Explorium. Consumer Futures 2015 – The Future Laboratory Shop. Retail Futures 2015 – The Future Laboratory Shop. Why generation z are deleting their social media accounts and going offline. Ben Fogle: New Lives In The Wild. The Definitive Guide to Enlightening Information. I-D. Myopia Among Cool Young People On the Rise, Technology and Education May Be to Blame. Is Technology Ruining Our Lives.

The Anarcho-Primitivist Who Wants Us All to Give Up Technology. John Zerzan: anti-civilization theorist, writer and speaker. Countdown to Eternity. The Man Who Wants to Cure Your Internet Addiction. United Kingdom. Digital Detox® LLC. - Disconnect to Reconnect. Camp Grounded - Summer Camp for Adults - Digital Detox. DIGITAL STRESS - hjälp i Stockholm - Internetakuten. Countries Compared by Media > Internet > Users > Per capita. International Statistics at NationMaster.com.

Abha Dawesar: Life in the "digital now" Toby Shapshak: You don't need an app for that. Browse TED Talks. Digital Universe Invaded By Sensors. The Digital Universe and Big Data. Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish global research. Markus Giesler. ANZMAC 2011. American Self-Enhancement Culture and the Cyborg Consumer: Consumer Identity Construction Beyond the Dominance of Authenticity by Markus Giesler, Marius K. Luedicke, and Berrin Ozergin.

Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption by Markus Giesler and Alladi Venkatesh. Acr vol32 186. Simultaneous Web and TV Use Rockets 72 Percent. Are You Ready for the Cyborg Consumer? From cyber to cyborg : The influence of motivation and personality traits on the merging of consumer and technology. App Store. Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing.