Millenials

Millennials Infographic. Inkling UK Millennial Report. Lucky Attitude - Millennials in the UK. Welcome to the real Millennial Generation - Digging deep into their lives. As the youngest of the Millennial Generation come of age, it is clear what a powerful and important population this is for advertisers. It is the first true digital generation, one that by 2019 will number 17 million people in the UK. But how much do we really know about them, and how can brands better seek to engage the one-in-four UK adults who form the Millennial Generation? Millennials have come close to being one of the most studied generations ever, with brands desperate to understand lives shaped by the internet and to determine the role they can play within them.

Huge amounts of research has already been devoted to this over-sharing internet generation but it has far too often presented Millennials as one all-encompassing, homogenous group. So when Bauer Media sat down more than a year ago to plan one of its largest research projects to date, Bauer Knowledge: The Millennials Chapter, it knew it would have to dig far deeper to get to the heart of this incredibly diverse group. Mobile-centric Millennials Still Favor Facebook, Apple 02/06/2014. Millennials live online, are mobile-centric and have an affinity for the iPhone. They spent an average of 96 hours -- the equivalent of four full days -- online in November, across both the desktop and mobile Internet.

While mobile Web users make up a smaller base, they spend substantially more time (66 hours a month) online than desktop users (49 hours). Those are among the key findings of a new comScore report looking at the digital habits of the 18-34 demographic much sought after by marketers. Furthermore, nearly one in five Millennials is a mobile-only user, and two-thirds go online using both computers and mobile devices -- meaning that 85% overall are accessing the Web via mobile (smartphone or tablet). Smartphone penetration among 18- to-34-year-olds is 81% versus 68% for those 35-54 and 40% for people 55 and over. While half of millennials are on the Android platform, the iPhone is the smartphone of choice, with 44% owning the Apple handset. Getting Started (and finishing) With Your Web or Mobile App — { create : awesome }

Dump your cellphone? High-school students to unplug for three days | Education Lab Blog. Illustration by Donna Grethen / Op Art Most of us sense how reliant teens have become on technology, plugged in every waking moment — and even, sometimes, during sleep. But here’s an actual number: Cellphone users age 13 to 17 send and receive an average of 3,705 texts per month, according to a 2011 study by Nielsen.

That doesn’t even count online chatting, posting or tweeting. These habits are becoming so pervasive that growing chorus of educators is worried about the fallout of techno-glut on kids’ brains — their ability to plan, retain information and communicate face-to-face. On Monday afternoon at precisely 2:15, Issaquah High mounted its response: a Tech Timeout Academic Challenge, in which 600 of the school’s 2,000 students disconnected from cell phones, iPads and all social media for three days.

The hope was that students would come away with a keener sense of their dependence on technology and a desire to spend more time communicating the old fashioned way. Tech-Dependent Seattle Students Rattled By 'Tech Time Out' Most of us realize how teens have become more and more reliant on technology — they seem to be plugged in all the time, and the actual numbers are staggering. A 2011 study by Nielsen found that: Cell phone users age 13 to 17 send and receive an average of 3,705 texts per month.

That doesn’t even count online chatting, posting or tweeting. Habits like this worry educators who fear that screen time will have a long term affect on kid’s brains and “their ability to plan, retain information and communicate face-to-face”. Claudia Rowe of The Seattle Times writes that Issaquah High school plans on changing that for at least 3 days while their students will be participating in a Tech Timeout Academic Challenge. Out of the school’s 2,000 students, 600 will be disconnected from all social media, cell phones and iPads for three days. 250 students are beginning the event with a mass sleepover at the school.

“They’re not even aware they need to do it. Dump your cellphone? High-school students to unplug for three days | Education Lab Blog. FOBO is the new FOMO. FOBO is the new FOMO As teens go, Marcus, 16, is pretty typical. Like many his age around the world, the São Paulo native likes hanging out with friends, shopping at the mall and watching football on TV. But there’s something else he has in common with many of his peers in other countries. Marcus needs to be connected online wherever he is, which means he’s constantly checking his phone for the latest texts, emails and status updates. During the research for our recent study, “Coming of Age on Screens,” in which we commissioned culture experts Crowd DNA to do a study of people ages 13-24 in 13 countries, we found that Marcus’ FOBO, or Fear of Being Offline, is the new Fear of Missing Out.1 Globally, 70% of respondents in the study said they have to be connected wherever they are.2 This feeling is highest among teens and young adults in Brazil.

Q: What surprised you the most in the “Coming of Age on Screens” study? Jo: When you’re young, it’s true that you’re much more of a dreamer. Q. The World in their Hands. In this increasingly fast-paced and hyperconnected world, it’s almost hard to remember there was once a time before texting and the Internet. In the past, the landline kept us connected to friends and family.

Today, the mobile phone is our lifeline. As part of our “Coming of Age on Screens,” in which we commissioned culture experts Crowd DNA to do an in-depth study of people ages 13-24 in 13 countries, we examined the relationship between young people around the globe and the screen constantly in their hands: the mobile phone.1 Never losing sight of their mobiles Teens and young adults around the world own or use at least 5 different devices on average. Mobile phones have just become part of their lives, as Camelia, 16, a research participant from France, explained, “The piece of technology I couldn’t live without would be my mobile. … It’s what I use to reach anyone at any time, it’s with me all the time and the first thing I pick up in the morning.” Moving seamlessly across devices. Measuring Campaign Effectiveness: Making Search Work Harder. With 45% of shopping journeys containing a mobile action1 and people switching devices and channels at will, paid search alone is no longer the most effective method for brands to get discovered or grow within their category.

Marketers now know that they need to plan campaigns across digital channels to match where people are spending their time. To help marketers plan across channels, the Facebook Marketing Science team explored how exposure to Facebook ads can influence people’s search behavior and impact search campaign performance across mobile and desktop. Read on for topline findings from that research and download the white paper for an expanded discussion of our analysis, vertical case studies and what it all means for marketers. Methodology We conducted a meta-analysis of 23 conversion lift studies based on US campaigns that ran from July to September 2015. Mobile-heavy Facebook ads make search work harder Understanding the M-Factor: Mobile and desktop comparison* Driving results. The Thumb Is in Charge. Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more.

It’s changed how we connect, how we share, how we discover and how we get things done. But it’s not as much about the device as it is about the person behind the device. Mobile technology has put incredible power and control in people’s hands—particularly the thumb. The thumb is now in charge. Over the next several weeks, Facebook IQ will be taking a closer look at what marketers need to know and do now that the thumb is in charge, especially when it comes to commerce.

We’ll look at the rise of mobile commerce in the US, how it’s shifting people’s behavior, the role of mobile in the overall path to purchase and what it all means for brands. This first post in a series of blog posts will focus on 3 shifts that are revolutionizing commerce: From desktop to mobile. Priming Across Screens: Understanding the Cross-channel Impact of Mobile and TV. From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show. Facebook wanted to understand the neural impact of preceding an ad exposure on one platform with an ad exposure on another platform (beyond what was attributable to increase in frequency). To study how people’s brains respond to TV ads after seeing that same ad on a mobile phone or on TV, we commissioned Neuro-Insight, a neuromarketing agency in the US.

Methodology In September 2015, we measured the brain activity of 100 volunteer participants in the Neuro-Insight lab. Understanding the multiscreen impact Video creative with screen appeal What it means for marketers. Millennials will benefit and suffer due to their hyperconnected lives. Millennials to benefit and suffer due to ‘always-on’ lives Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts.

Many of the experts surveyed by Elon University’s Imagining the Internet Center and the Pew Internet Project said the effects of hyperconnectivity and the always-on lifestyles of young people will be mostly positive between now and 2020. These findings come from an opt-in, online survey of a diverse but non-random sample of 1,021 technology stakeholders and critics. 55% agreed with the statement: The Reimagination of Daily Life in 2015. Technology used to be some esoteric thing that only those guys in the IT department understood. Today, it pervades nearly every aspect of business, and it's changing faster than you can say "wearable.

" That's why so many of us go to Vegas every January. On the floor at CES, we take in the latest consumer electronics that'll be hitting the marketplace in the coming year. There are lots of shiny objects, but for smart marketers, it's more about the consumer than the electronics. All these new products and services, taken together, will have a profound impact on our lives—how we consume media, how we make decisions, what we expect from brands.

So what will 2015 bring? Written by Alan Eagle Published January 2015 Topics Consumer Electronics Stay on top of the latest and greatest Subscribe Connected "life platforms" are emerging But we don't need a big number to see what is upon us; just think about the things we do every day. We're seeing similar types of platforms in other categories as well. The Shift to Constant Connectivity. We're living a part of marketing history. The shift to constant connectivity is one that's transforming how we connect with people, providing access to so many more consumer moments than ever before, and powerful ways to be relevant and welcome at each one. The possibilities are incredible and the opportunity is huge - and the time is now. Written by Lisa Gevelber Published May 2013 Topics Stay on top of the latest and greatest Subscribe Imagine being a marketer in the 1940s.

There have been a handful of these epic shifts in marketing. It’s an amazing time to be a marketer. More screens, more moments that matter As marketers, we’re people persons. Fundamentally, people still want to learn, discover new things, make confident decisions and purchases, connect and share with loved ones. The power of context With empowered consumers now connecting across an array of devices in a variety of situations, the way a marketer wins is by offering information people value in those moments. TurnitoutSafely.com - Registration. Ed Sheeran Announces That He's Going To Disappear For A While. By Michael Burton. Technology trend report: Awakening Tech - Focus PR. Are we set to become hybrid human machines? Will we communicate with technology more than humans? Will all emotion and humanity be lost? With all this complex data how can brands emotionally connect with customers? One of the macro trends at the recent LS:N Global AW14 trends briefing focused on Awakening Tech and how, with the convergence of our online and offline worlds, we can embrace technology without losing our humanity.

By 2017, almost half of the world’s population – 3.5bn people – will regularly use the internet, according to Forrester Research. Consumers want to learn about themselves. Wearable technology is evolving from not only counting calories but monitoring breathing, biometric excitement and emotional health. So how can brands use technology to enhance their customers’ lives, and in turn, gain customer loyalty? Give technology a sense of purpose and direction that ensures your CRM goal is bigger than the technological platform.

Big Data: The Management Revolution. Artwork: Tamar Cohen, Happy Motoring, 2010, silk screen on vintage road map, 26″ x 18″ “You can’t manage what you don’t measure.” There’s much wisdom in that saying, which has been attributed to both W. Edwards Deming and Peter Drucker, and it explains why the recent explosion of digital data is so important. Simply put, because of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance. Consider retailing. The familiarity of the Amazon story almost masks its power. As the tools and philosophies of big data spread, they will change long-standing ideas about the value of experience, the nature of expertise, and the practice of management.

What’s New Here? Business executives sometimes ask us, “Isn’t ‘big data’ just another way of saying ‘analytics’?” Volume. As of 2012, about 2.5 exabytes of data are created each day, and that number is doubling every 40 months or so. Velocity. Faculty Member Profile. Tim Leberecht: 3 ways to (usefully) lose control of your brand. Designer Interviews Spring 2015 – Cultural Awareness in Fashion. Does Digital Finally Have a Seat at the Table? | Fashion-Tech. Digital, Social & Mobile Worldwide in 2015. When Tourism Turns Into Narcissism | VICE | United Kingdom. Getting Away from the American Dream | VICE | United Kingdom. Florence Welch's Fashion: 'It's Not Inner Turmoil. It's Total Escapism' Paris fashion week delivers sad world escapism it craves. Connected Series. The Virtues of Solitude - #4 Introspection.

Why is everyone so busy? Eternally Connected: How Technology Disconnects You From Yourself. The Impact of the Internet on Society: A Global Perspective. Modern technology is changing the way our brains work, says neuroscientist. The Escapist - Magazine. Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes. Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish global research. About | Deep Focus. Eric Pickersgill. Technology.

CASSANDRA - Search Results. Glass House: I broke my phone — and gave real life a chance to work its magic again. Lost in Internet | Curating the Random. Explorium | Mtel. Consumer Futures 2015 – The Future Laboratory Shop. Retail Futures 2015 – The Future Laboratory Shop. Why generation z are deleting their social media accounts and going offline. Episodes | Ben Fogle: New Lives In The Wild.

The Man Who Wants to Cure Your Internet Addiction | VICE | United Kingdom. VICE | United Kingdom. Digital Detox® LLC. - Disconnect to Reconnect. Camp Grounded - Summer Camp for Adults - Digital Detox. DIGITAL STRESS - hjälp i Stockholm - Internetakuten. Countries Compared by Media > Internet > Users > Per capita. International Statistics at NationMaster.com. Abha Dawesar: Life in the "digital now" Toby Shapshak: You don't need an app for that. Browse TED Talks. Digital Universe Invaded By Sensors. The Digital Universe and Big Data. Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish global research. Markus Giesler. ANZMAC 2011. American Self-Enhancement Culture and the Cyborg Consumer: Consumer Identity Construction Beyond the Dominance of Authenticity by Markus Giesler, Marius K. Luedicke, and Berrin Ozergin.

Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption by Markus Giesler and Alladi Venkatesh. Acr vol32 186. Simultaneous Web and TV Use Rockets 72 Percent. Are You Ready for the Cyborg Consumer? From cyber to cyborg : The influence of motivation and personality traits on the merging of consumer and technology. App Store. Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing.