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How journalists are using metrics to track the success of tweets

When I first started on the BeatBlogging.org project almost three years ago, very few journalists and news organizations were using social media. In fact, you were considered kind of strange if you used social media. Now, it’s strange if a news organization or a journalist doesn’t use it. The debate has moved from, “should we use social media?” http://www.poynter.org/how-tos/digital-strategies/118207/how-journalists-are-using-bit-ly-other-shorteners-to-track-the-success-of-tweets/
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