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Twitter is everywhere. It's impossible to escape the ubiquitous 140 character microblog. Sure, some people have tried to move to Jaiku or Pownce, begging me to do the same, but until those two applications get as much functionality off their own site as Twitter has, I'm sticking with my Tweets.
Sara Rosso , digital strategist ( @rosso ) and Ms. Adventures in Italy shares some tips for optimizing your Twitter profile to increase your followers. Since Twitter’s focus is on saying a lot with very little, it makes sense that the Twitter profile space is very brief and the default settings leave little room to present yourself in detail. It’s also the first and last thing potential followers will see before deciding to click “Follow” or to click away from your profile. Here’s a few tips to customize your profile so that potential followers will be convinced they can’t miss your Tweets!
If you are an active twitter user , you will be aware of # followfriday , a hashtag that is used to recommend people you like, so that your followers also follow them. As this trend was followed on Fridays, that is why it was named as FollowFriday. The problem with the #Followfriday used nowadays is that people don’t care whom to give recommendation or not. They list a bunch of people and they add a #FF hashtag, so that people could follow them.
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news. The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget.
The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers revealed by Twitter at their Chirp conference for developers in April showing Total number of users at 105 million ( 12 months ago that number was 8 million) Twitter received 180 million unique visitors a month to its website. Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance.
In addition to giving us a whole new channel of communication, Twitter has also revolutionized the way we craft content. No longer can PR pros depend only upon their 500 word press releases online . Now they must create headlines for press releases that grab attention immediately – in 140 characters or less. Twitter followers are a mass of busy people on the go. They scan, browse and surf for headlines that catch their attention. Creating such headlines isn’t always easy, but it is important.
Search and filter options allowing you to find people to follow depending on location, influence, number of followers, how active users are on Twitter and many more! Find the most beneficial people to target so that y ou can grow and increase the quality of your Twitter community. Find out your best time to tweet , discover the interests of a custom sample of users and endless extra features!
Kto korzysta tylko z jednej społecznościówki, ręka do góry! Jest na sali taka osoba? Nie? Tak myślałam.