The Seven Deadly Sins of Online Community Management. Shepherding 2.0. 8 ways to build trust in your Social Media or Branded Online Com. In a previous post, I explained that your Community Manager is not a glorified marketeer, and that you should value building trust in your online communities. Without trust, your community cannot achieve its potential as either a source of information or revenue, or more generally as a vibrant extension of your brand. There are many ways in which to nurture trust within an online community, regardless of whether it is located in forums on your website or around a Facebook or Twitter presence. 1.
Lead by example As the Community Manager, you are in the prime position to set the tone of your community, and your community will often reflect your own behaviour. Your community members will start to mimic what you do, so make sure you’re welcoming new users, supporting them through hard times and offering advice and information when possible. 2. If you send out automated emails, ensure you are using their first name entered at the beginning. 3. Don’t lie to your members. 4. 5. 6. 7. 8. Community Management and Community Managers. By Jeff Nolan on June 28, 2010 Image credit: Thomas Hawk The community manager position in marketing organizations across all industries is one of the hottest gigs and it’s been that way for a few years now.
The role is attracting people because of the opportunity to drive new processes and build professional brand equity for the individual as much as the company, and it doesn’t hurt that big brand companies are paying top dollar to fund these operations in a time when they are paring back across the board on everything else. I wrote about community managers over 2 years ago in a post that referenced something Chris Brogan, a leading authority on the subject, had posted and Chris replied with a few words on the importance of metrics.
The above is why I got interested in a post that Radian6 put up on their blog about the subject. Once upon a time, managing a community meant hanging out in an online location – be it a forum or a chat room – and moderating chat. Approving comments. A Different Look at Community Management « Social Media Monitori. Driving Customer Engagement Through Online Communities | Social.