7 Facebook Banner Tools To Customize Your Profile. By the numbers: Social media’s slice of the marketing pie - Social Media. Over the course of the past few years, we’ve seen a dramatic rise in the usage of “non-traditional” marketing and customer service tools, primarily via social media. Be it a rapid response team ready to meet customer’s issues head on, or a marketing department that’s gone from a heavy reliance on outbound to a lead generating inbound strategy, social media is playing a key part. But what does this mean to the bottom line? If strategies and tactics are changing, shouldn’t the marketing budget allocation reflect these changes? Small(er) HubSpot’s 2011 State of Inbound Marketing Report covered a wide range of topics, but manages to separate out inbound marketing efforts including social media, company blogs, SEO, and PPC channels vs. outbound efforts including direct mail, telemarketing and trade shows.
Likewise, when asked to rate specific channels within the overall inbound marketing program, 62% indicated that social media takes the top spot in their lead generating favorites. Medium(ish) 6 New Apps For Getting More Out of Foursquare. QR Like Buttons Come to Diesel Stores [Video. The ubiquitous Facebook ‘Like’ button has come to Diesel stores. Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends. Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its a neat innovation nonetheless. Think we’ll be seeing a lot more SoLoMo (social – location-aware – mobile) technology such as this driving social commerce innovation. Facebook Demographics Worldwide « amover.
Facebook Demographics Here is my first attempt at making an infographic instead of the usual slideshow. This infographic is about Facebook and it shows the number of users worldwide (near to 600 million users) with a breakdown by continent, macro-area and countries. It also shows sex and age in continents, macro-area and age distribution in top20 countries. 42% of all Facebook users is located in America, 27% in Asia and 25% in Europe. The biggest macro-areas by number of users are: Northern America with over 163 million users, South-eastern Asia with about 76 million users and Western Europe with 46,5 million users.
The infographic also shows the top 20 countries by Facebook users as of 15-01-2011. The top 20 countries list includes 8 american countries (U.S., Mexico, Canada, Argentina, Colombia, Brazil, Chile, Venezuela), 6 asian countries (Indonesia, Turkey, India, Philippines, Taiwan, Malaysia), 5 european countries (U.K., France, Italy, Germany, Spain) and Australia. v. The top 20 countri. E - Home. Making Data Relevant: The New Metrics for Social Marketing. Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly.
However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. A structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns.
While data is abundant, it is by nature unstructured. Real-Time Monitoring A typical online conversation has a life span of about one to two days. New Metrics. Tostitos Reunite America on Facebook. Blue Bus todo mundo ve. SocialTimes.com - Covering All That's Social on the Web - News, Applications, OpenSocial, Social Media and more! Social Media News and Web Tips – Mashable – The Social Media Guide.