ROI
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The second half ( Part 7 of our Social Media ROI series ) starts touching on the “how” of calculating the ROI of Social Media by outlining the investment-action-reaction-impact-return narrative. If the video doesn’t load for you, you can go watch it here . Let me start today’s post with a confession: Like many people in the business world, I have abused the term “ROI” from time to time. Yes, I admit it, even I have used “ROI” as a relative term on a number of occasions in the past.
Defining Social Media ROI once and for all, and understanding th
NEW STUDY: How marketers are investing in Facebook and measuring
Recently, Rob Brosnan (@ brosnaro ) from Seton Hall University and I (@ boazronkin ) hosted a webinar about using social media analytics to measure Facebook ROI (return on investment). You can view the webinar recording here . The webinar was a great success with 1,275 analysts, marketing practitioners, executives and influencers attending, and we would like to thank those of you who joined us for your participation.