ROI

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This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group , consider becoming a part of it.) Today’s video is actually two videos in one: The first half ( Part 6 of our Social Media ROI series ) deals with defining ROI once and for all.

Defining Social Media ROI once and for all, and understanding th

http://thebrandbuilder.wordpress.com/2009/07/09/roi-and-social-media-101-financial-vs-non-financial-impact/