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Cross-posted at Montclair SocioBlog . In the Pittsburgh of my youth many decades ago, Rolling Rock was an ordinary, low-priced local beer – like Duquesne (“Duke”) or Iron City. (“Gimme a bottle of Iron,” was what you’d say to the bartender. And if you were a true Pittsburgher, you pronounced it “Ahrn.”). The Rolling Rock brewery was in Latrobe, PA, a town about forty miles east whose other claim to fame was Arnold Palmer. The print ads showed the pure sparking mountain stream flowing over rocks.
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