CAMPAIGN STRATEGY. Warrior-sports-selects-jwt-team-detroit-as-agency-of-record-looks-to-accelerate-global-growth-65234467. , /PRNewswire/ -- JWT Team Detroit has been named Agency of Record for Warrior Sports. Effective immediately, the Agency will assume creative, digital, account and media duties for the emerging global manufacturer of equipment, footwear and apparel for lacrosse and hockey. Warrior Sports engaged the Agency in a consultancy role in August of 2008 to focus the brand, which grew rapidly through acquisitions and organically since its inception in 1993.
The relationship evolved during the Agency's proprietary "Window Brand Essence Process" and JWT Team Detroit took on project work, including the production of various digital short vignettes which can now be seen on warriorlacrosse.com . , president of Warrior Sports and , CEO of Team Detroit announced the partnership at an all Agency meeting at the JWT Team Detroit headquarters () last week.
"As we grow our brand internationally, it made sense to select an Agency with a global network, in our own backyard," said Morrow. About Warrior Sports. Corporate Brand Matrix - drivers and tools for corporate rebranding projects. Guidelines for Successful Communication With Clients - Smashing Magazine. Creative Idea Implementation Plan. 10 Press Release Alternatives. More than a few PR people want to declare the press release dead; however, as long as reporters continue to ask for releases — and sometimes run them verbatim — the press release is alive and well.
That said, a media release isn’t the perfect tool for every situation. Sometimes, other modes of communication are more effective. As PR people, it’s our job to counsel companies on which tool(s) can deliver the right message to the right audience. With that in mind, here are 10 alternatives to the traditional press release: Social Media Release — A SMR is the 2.0 version of the traditional press release, featuring links, video, photos, and social media integration.
If you’ve decided a press release isn’t the right tool — or shouldn’t be the only tool — try incorporating one (or more!) Connect: Authored by: Heather Whaling An award-winning communicator, Heather Whaling fuses strategic thinking, strong writing, and creativity to deliver PR, social media and marketing results. See complete profile. Digital Overload: Taking Connection Too Far? I always believed that a brand needed a certain single-mindedness, a certain essence or DNA. But single-mindedness almost seems like a dirty word nowadays. To quote Bill Bernbach, "If you stand for something, some people are for you and some are against you. But if you stand for nothing, no one's for you and no one's against you. " As cynical as this may sound, I wonder whether the digital revolution has encouraged a kind of schizophrenia that would have Bernbach spinning in his grave. Nowadays, buzzwords include "consumer-generated content," "interactive" and "consumer-centric.
" Our language has also changed to pay homage to the digital god. Sure, I'm getting older and more resistant to change, but I still think it's valid to ask whether we're getting a little carried away with the digital revolution and all it espouses. Let's look at some numbers. This raises some questions. A 2008 study by the University of Iowa sheds light on the information paradox.
Intuitively, this makes sense. GPS Provides Directions to Marketers. AdFreak: KFC fixing hydrants to promote 'fiery' wings. PSFK - the go-to source for new ideas. Creative Criminals - It's all about advertising. Volkswagen: Tigres. A book: Enjoy the wait. Brandsinger. Understanding the Marketing Department’s Influence Within the Firm. Executive SummaryBecause many strategically important aspects of marketing are addressed by other functions in the organization, the decreased influence of the marketing department is a topic of growing debate.
This study investigates this diminished influence and assesses its determinants and consequences. The authors use a large-scale Internet-based survey of several hundred marketing, finance, and general managers of Dutch firms. Descriptive results tend to support the growing concerns about a decreased influence of marketing. The marketing department is considered moderately influential. The department is mainly responsible for segmentation and positioning, customer satisfaction measurement and improvement, advertising, and relationship and loyalty programs. Decisions about pricing and distribution are not the primary responsibility of the marketing department, and its influence on nonmarketing decisions, such as investments in information technology, is limited.
BiographyPeter C. Killer Instinct. <A HREF=" Widgets</A> Issue 23 | Killer Instinct By Joseph FinderPublished May 26, 2006 1:25 a.m. Best selling thriller novelist, Joseph Finder, introduces us to a dynamic (though fictional) sales expert, Jason Steadman, to illustrate key techniques for selling with killer instinct. Download About Joseph Finder | Joseph Finder was born in Chicago in 1958. Request Processed.