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, /PRNewswire/ -- JWT Team Detroit has been named Agency of Record for Warrior Sports.
OK, so this is a yet another article about dealing with clients.
More than a few PR people want to declare the press release dead ; however, as long as reporters continue to ask for releases — and sometimes run them verbatim — the press release is alive and well. That said, a media release isn’t the perfect tool for every situation. Sometimes, other modes of communication are more effective.
I always believed that a brand needed a certain single-mindedness, a certain essence or DNA. But single-mindedness almost seems like a dirty word nowadays. To quote Bill Bernbach, "If you stand for something, some people are for you and some are against you.
That handy GPS system in your car or phone is full of golden information -- and not just for you.
Has Colonel Sanders enlisted with the Army Corps of Engineers?
One of Thailand’s most known publishers is called A Book. They see ‘waiting’ as a chance to promote their books. When people have to wait they are bored most of the time, but A Book found a way to entertain people during the wait and promote their books at the same time.
Executive Summary Because many strategically important aspects of marketing are addressed by other functions in the organization, the decreased influence of the marketing department is a topic of growing debate.