Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising. IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising. IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites. MediaPost Publications AOL Continues Ad Turnaround, Posts Third Consecutive Quarter Of Display Growth 11/02/2011. AOL continues its display advertising turnaround, reporting an 8% jump in third quarter advertising sales, thanks to a dual strategy of third-party network sales and enhanced premium display advertising sales related to its so-called “Project Devil” initiative. While the ad revenue surge came amid a third quarter earnings release showing a 6% decline in AOL’s total revenues, the drop came mainly from non-advertising sales related areas, especially its Internet access subscriptions business, which is part of a longer-term shift of users from dial-up to broadband services.
"AOL grew global advertising by 8%, driven by 28% and 15% growth in third party network and global display advertising revenue, respectively, substantially closing the gap to revenue and eventual profit growth," Chairman-CEO Tim Armstrong said in a statement, adding, "We continue to build strong consumer experiences as we execute our strategy to build the premium branded media company for the Internet.” AutoTrader.com Takes Interactive Advertising Into 'Overdrive' With Exclusive Homepage Solution -- ATLANTA, Jan. 4. ATLANTA, Jan. 4, 2012 /PRNewswire/ -- AutoTrader.com, the ultimate automotive marketplace, is taking interactive advertising to the next level with the new Overdrive homepage solution. Comprised of multiple interactive ad units, the solution proved to be incredibly successful for its inaugural advertiser, Chevrolet, delivering significantly higher interaction rates—more than 10 times the industry average—and increasing shopping for the new Chevrolet Sonic by 49 percent on AutoTrader.com.
"The demand for brand experiences has never been higher, and Overdrive enables us to deliver a unique, highly engaging and influential new car advertising solution that drives value for our clients and consumers," said Matt McKenna, senior vice president of national accounts at AutoTrader.com. "For our OEM clients, Overdrive provides them an exclusive way to raise the visibility of a vehicle and increase engagement with their brand online. About AutoTrader.com SOURCE AutoTrader.com.
Look to the Stars: Microsoft’s IAB Rising Stars Successes - Microsoft Advertising Blog. Tipping the Scale If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with... Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December.
Microsoft and AOL Partner to Bring Video to MSN and Bing Apps Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450... Teachers for Tomorrow: Recruiting Generation Next Our Fight Against Fraud Bing Ads is Off to a Great Start.
IABRisingStarsAdUnitsvsStandardAdUnitsWEBINAR. _Rising_Stars_Phase2.pptx.