Marketing to Baby Boomers - UK - February 2015. Instagram Just Made Its Biggest Change Ever. Instagram’s defining square format has changed the way people take and share pictures.
Fashion Market Trends & Tips. July 9th, 2015 3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle.
Today’s must-have is tomorrow’s faux pas. Arguably, fashion market trends are what keep the industry fresh and exciting, but that volatility is also challenging brands that are trying to stay one step ahead and align with evolving tastes. Consumer demand for fast-fashion and lower prices, as well as changes in shopping behavior, have left some well-established retail brands struggling to remain relevant.
It’s about balance: Stores offering the right combination of value, convenience and selection are winning. Instagram reportedly testing interactive iPhone ads that use 3D Touch and Apple Pay. Instagram is starting to experiment with the marquee feature of the iPhone 6S — pressure-sensitive 3D Touch presses — to let users interact with advertising and then buy the item using the Apple Pay mobile payments system.
The photo-sharing social network first launched a "Shop Now" button in June, wherein it would let users jump to a purchase screen on an ad similar to other buy buttons now popping up on Twitter and Pinterest. Now the Facebook-owned company appears to be getting more creative with its money-making tactics, according to a report today from Digiday. 3D Touch, which registers when you press harder on the iPhone 6S screen, would allow advertisers to place multiple images inside one ad that users could scroll through with thumb presses.
Apple Pay integration would let you pay with your fingerprint instead of inputting credit card info. Interactivity is coming to Instagram... for ads Instagram is walking a fine line with its ad efforts. Facebook's $1 Billion Instagram Purchase: Was it Worth it? A picture’s worth much more than a thousand words to Facebook.
Last April — a year ago today, in fact — the social media giant agreed to buy the quickly growing photo-sharing social network Instagram for a cool $1 billion (the final price, a mixture of cash and stock, was $715 million because Facebook shares tumbled before the deal was finalized). The sky-high purchase price, well above Instagram’s $500 million valuation at the time, led some to wonder if Facebook was helping to fuel another tech bubble. Superboomers... the over-50s relishing the good life: Generation is leading subtle changes in society because they are wealthier and healthier than previously. Over-50s control majority of Britain's wealth - and are making the most of itNew research show they set up businesses, go online, date and exerciseReport funded by tech firm Huawei says over-50s enjoy 'boundless'existence By Sam Marsden for the Daily Mail Published: 23:13 GMT, 3 August 2014 | Updated: 06:03 GMT, 4 August 2014 Often carefree, cash-rich and keen to hang on to their youthful vigour, Britain’s over-50s have been dubbed the ‘Superboomers’.
Wealthier, healthier and more active than their predecessors, a report says this generation are leading subtle shifts in society. How women aged over 50 shop for fashion. The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing ... - Dick Stroud. What brands should know about the new woman consumer. The 1950s advertising image of the archetypal female consumer was one of a consummate homemaker: attractive, slim, two beautiful children (one boy, one girl), handsome husband, content within her domestic domain.
Roll forward 60-odd years and this image doesn’t feel quite so consigned to history as it should. For, despite all the progress women have made in terms of education and independence, building their economic and social capital, the archaic image described above is, in effect, still the one touted in a huge proportion of advertising. The exception is that now, the said homogenous women usually look harried and harassed as they juggle the demands of modern life. This belies the reality that the new woman consumer is much more powerful and multifaceted than many brands and creatives seem to give her credit for. While the gap remains in both economic and employment terms, it is closing: 67% of women work, compared with 77% of men (Q3, 2013 Future Foundation), up from 62% in 1993. Why Older Women Are the New It-Girls of Fashion.
This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign.
The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic. At the center of all the attention was the face of the campaign: 80-year-old author Joan Didion. Are we experiencing a cultural shift in the way we view aging? Two days later, French luxury label Saint Laurent debuted another eye-catching ad featuring 71-year-old Joni Mitchell. Not to be outdone, Kate Spade and jewelry designer Alexis Bittar rolled out campaigns featuring 93-year-old style legend Iris Apfel. Consumers in 50s and 60s feel ignored by brands despite controlling 80% of UK's wealth. The Elastic Generation report was compiled on the back of research commissioned by JWT’s planning foresight in-house team.
It found the 50+ age group felt misrepresented by society, despite being 29% of Britain’s adult population, totalling 15 million consumers, and controlling 80% of the UK’s wealth. Of all the people surveyed, not one said they felt any different when they hit 50 or 60, while 63% said they enjoyed life more now than when they were younger. Why fashion and beauty brands love Instagram. Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account.
As a result Benefit, one of the members of the “millionaires club” (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform. Claudia Allwood, director of digital marketing in the U.S. for the brand, said that compared with platforms like Pinterest, “the impact is much greater,” she said. Social Media Demographics for Marketers. Instagram Statistics for 2014. Many of the popular social media statistic reports are now out and I’ve taken the information about Instagram and compiled it all for you here.
Instagram has grown considerably since this time last year and I’m excited to see some more accurate numbers to reflect the influence of this platform. Here are the Instagram statistics for 2014. User Information The popularity of Instagram continues to grow. As of December 2013, 17% of all online adults now use Instagram. How Michael Kors Tries to Force Instagram to Do Retail - Businessweek. There’s money to be made for any retailer who succeeds in making Instagram a shopping site.
Michael Kors Holdings (KORS) is taking a crack at it, hoping to nudge its 3.1 million photo-swapping followers into making purchases. The problem facing Kors and other retailers is that Instagram, a Facebook (FB) company, doesn’t make it easy to sell stuff. What Do Instagram Advertisers Actually Get for Their Money? - Businessweek. It has now been about a month since Instagram (FB) users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended.
In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy. Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads were much more effective at attracting likes than the unsponsored posts by the same brands, as the chart below shows:
What Do Instagram Advertisers Actually Get for Their Money? - Businessweek. Nordstrom Leverages Instagram Users - Businessweek. How do businesses turn Instagram (FB) “likes” into sales dollars? That’s the multimillion-dollar question in a retail industry struggling to find the sweet spot between e-commerce and old-fashioned stores. Nordstrom’s (JWN) answer: Build a sort of fake Instagram. In a platform that launches this morning, the department store has created a site called Like2Buy that looks like the social network and acts like the social network but links photos directly to product pages on its Web store and stores the photos that users “like.”
Nordstromwill still maintain its traditional Instagram feed, which nearly 529,000 people follow. Female celebrities dominate Instagram - Cyprus. The ladies of U.S. pop music and pop culture are commanding the most followers among the 400 million-plus global users of Instagram, the photo-sharing app said Tuesday as it celebrated its fifth birthday. Facebook Inc-owned Instagram confirmed its top five accounts for the first time, with 25-year-old pop singer Taylor Swift leading the pack with 49.6 million users.
Reality star Kim Kardashian, 34, boasts 48.1 million followers and R&B singer Beyonce, also 34, commands 47.2 million fans. Pop singers Selena Gomez, 23, and Ariana Grande, 22, have garnered 45.9 million and 44.6 million fans respectively. “The type of content we see from these people is authentic and often times really fun,” said Charles Porch, head of global creative programs at Instagram, citing Swift’s penchant for cat videos and Beyonce’s recent glimpse into her vacation. “It’s a view people haven’t really had before, especially in real time,” he said.
Taylor Swift, Kim Kardashian lead most-followed Instagram accounts. LOS ANGELES The ladies of U.S. pop music and pop culture are commanding the most followers among the 400 million-plus global users of Instagram, the photo-sharing app said Tuesday as it celebrated its fifth birthday. Facebook Inc-owned Instagram confirmed its top five accounts for the first time, with 25-year-old pop singer Taylor Swift leading the pack with 49.6 million users.
Reality star Kim Kardashian, 34, boasts 48.1 million followers and R&B singer Beyonce, also 34, commands 47.2 million fans. Pop singers Selena Gomez, 23, and Ariana Grande, 22, have garnered 45.9 million and 44.6 million fans respectively. How social media has changed what it means to be a celebrity. Even in the 1990s, the line between fame and obscurity was easy to find – this was before the advent of Paris Hilton and Kim Kardashian, when you were generally famous for being an actor or a sports star, a politician or a pundit. Instaglam - Instagram's Popularity With Celebrities - W magazine. Advertising Insights: Instagram Users, Ad Revenue Growth, and Re-engaging App Users. This week, we’re bringing you the latest news from Instagram regarding their rapidly growing user base.
In addition, global ad revenue among social networks continues to accelerate. Finally, we take a look at the actual adoption of push notifications among app users that every mobile app advertiser should see. #i. The Allure of the Selfie: Instagram and the New Self-Portrait by Institute of Network Cultures. Instagram Book by Whitney Dobladillo. 27 Year Old Instagram CEO Just Made $400 Million. Exactly one year ago today, Kevin Systrom, the 27 year old Founder/CEO of photo APP company Instagram had a pretty good day. Why you ask? Did he get a better than expected tax refund? No. Did he find out that Demolition Man was finally streaming on Netflix? No. Instagram: The nerds who made a billion in 551 days from camera app. By Tom Leonard Published: 00:54 GMT, 12 April 2012 | Updated: 09:30 GMT, 12 April 2012 Student life always has its challenges — how to get a lie in and still not miss the first lecture, for example, or how to fit as many pints as possible into 60 minutes at happy hour.
What bugged Kevin Systrom, a geeky management science and engineering student living on the beautifully manicured campus of Stanford University near San Francisco, wasn’t nearly so much fun but it has proved infinitely more lucrative — he wanted to create a way to enhance photos and share them on the internet. The rest is dotcom history, or at least became so this week when internet giant Facebook made the extraordinary announcement that it has paid a lens-cracking $1 billion for Instagram, the free photo-sharing application for smart phones that Systrom went on to set up with fellow ex-Stanford student Mike Krieger. Drapers Comment: Instagram - 'the water cooler for the fashion industry' How Instagram is looking to its fashion and design users to build premium credentials. Instagram is harnessing its design and fashion-forward users to help it build a more premium positioning as an artistic outlet as it looks to protect the user experience amid an influx of branded content on the site.
Balmain, Chloé and the Instagram Imperative. Photo. Instagram Unveils 'Shop' Button and New API to Grow Its Ad Business. Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Instagram Announces New Shopping Button Feature - Shopping on Instagram. Inside Fashion’s Instagram Wars. Why fashion and beauty brands love Instagram. Instagram and Facebook have 'totally changed' the way people buy clothes in the age of the selfie - News - Fashion. Fashion in the Age of Instagram.